Cher Lloyd continues to open up to everyone with an unparalleled transparency and gets more personal than ever before in her brand new music video for "Sirens," the soaring follow-up is the second cut from her upcoming sophomore album "Sorry I'm Late," due out May 27 on Epic. The emotionally heavy and heart-wrenching clip chronicles a very private memory from Lloyd's childhood. As a result, the narrative conveys a palpable cinematic drama that matches the song's musical impact. Following the tale of an unbreakable family bond, "Sirens" remains brutally honest and immensely poignant.
The former X Factor contestant tried to shed her girly, pre-fab pop star reputation, and pulls back the curtain on "Sirens," which is a good taste of what's to come as she went on to describe the track as "teary, emotional and fearless," and labelled it as one of the best songs she has produced. The production is less bubble gum and more grown-up pop with a full-bodied, super grown up midtempo power ballad of mega-proportions, shows off Lloyd's impressive belty vocals and more vulnerable side. The music itself remains a genuine exploration of her emotions and experiences, eschewing typical pop sheen in favor of raw reality.
And Lloyd had to dig deep for the music video as the singer recently tweeted, "I can't put into words how personal my new video is. I've let my barriers down for the first time." Smoking. Crying. DEA agents busting down the door, on the hunt for drugs. Somehow the 20-year-old British songstress who was cute as a button on The X Factor and chirping on brat-pop jams like "Swagger Jagger" and "Want U Back" majorly grew up in the span of three years, as evidenced by her dark and dramatic video for "Sirens."
The Darren Craig-directed clip portrays a very grown up singer and sees Lloyd call the authorities on her drug-dealing partner, which in turn sees her home raided by armed police. It takes the whole affair to a more emotional level, as the story of a woman bound to her drug-dealing boyfriend plays out. His eventual arrest leaves Lloyd sobbing in a hallway, until at last she embroils herself in the whole mess by running out of the house with his stash and burns it to protect him. The final moments of the "Sirens" visual reveal that the tie that binds Lloyd to her troubled paramour is a young daughter.
The former X Factor contestant tried to shed her girly, pre-fab pop star reputation, and pulls back the curtain on "Sirens," which is a good taste of what's to come as she went on to describe the track as "teary, emotional and fearless," and labelled it as one of the best songs she has produced. The production is less bubble gum and more grown-up pop with a full-bodied, super grown up midtempo power ballad of mega-proportions, shows off Lloyd's impressive belty vocals and more vulnerable side. The music itself remains a genuine exploration of her emotions and experiences, eschewing typical pop sheen in favor of raw reality.
And Lloyd had to dig deep for the music video as the singer recently tweeted, "I can't put into words how personal my new video is. I've let my barriers down for the first time." Smoking. Crying. DEA agents busting down the door, on the hunt for drugs. Somehow the 20-year-old British songstress who was cute as a button on The X Factor and chirping on brat-pop jams like "Swagger Jagger" and "Want U Back" majorly grew up in the span of three years, as evidenced by her dark and dramatic video for "Sirens."
The Darren Craig-directed clip portrays a very grown up singer and sees Lloyd call the authorities on her drug-dealing partner, which in turn sees her home raided by armed police. It takes the whole affair to a more emotional level, as the story of a woman bound to her drug-dealing boyfriend plays out. His eventual arrest leaves Lloyd sobbing in a hallway, until at last she embroils herself in the whole mess by running out of the house with his stash and burns it to protect him. The final moments of the "Sirens" visual reveal that the tie that binds Lloyd to her troubled paramour is a young daughter.
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