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Showing posts with label Reggae Fusion. Show all posts
Showing posts with label Reggae Fusion. Show all posts

Tuesday, March 11, 2014

Lily Allen goes for a wild ride in "Our Time"

Lily Allen goes on a long taxi ride in the music video for her newest catchy ditty "Our Time," the third official single, following "Hard Out Here" and "Air Balloon," to be lifted from the British singer-songwriter's upcoming third solo studio album "Sheezus," will finally hit shelves on May 5th through Regal Records; more than five years after her last collection "It's Not Me, It's You" in 2009. The artwork for "Sheezus" sees her sitting outside a stately home with her corgis, while the building is engraved with the Latin motto 'divide et impera' (divide and rule).
She's coming back to pop music in a big way. While Allen's "Hard Out Here" video was playfully skewered Robin Thicke's misogyny, her new single "Our Time" takes a page out of his VMAs twerking partner's playbook. The latest "Sheezus" track, celebrated with hot dog fights and flasks, is basically Allen's version of Miley Cyrus' "We Can't Stop," a girl-party jam that makes no apologies about getting drunk and high: "We will wear our drink til we lose our minds / Wanna lose sense of space and time / We're going through, it's how we do / Tonight we're taking over."
The satirical 3AM party anthem "Our Time," is more downtempo than previous releases and probably the best tune to be revealed from her eagerly awaited new album. The 28-year-old has been showcasing plenty of new material in recent months, including her addition towards the the popular "Girls" soundtrack. With a little over two months until the release of "Sheezus," the London singer reveals an equally entertaining video for "Our Time," which chronicles a booze-filed and drunken late-night in London through a familiar journey of grabbing food, getting into an argument and the long taxi ride home.
Directed by Christopher Sweeney, the boozy Lahndan-themed clip features a hilarious plot and shows Allen getting drunk and seeing triple with a number of different versions of herself in the back of a taxi cab, going for a wild ride, enjoying a night, performing the song, driving around the streets of London, and, at one point, wearing a hot dog costume and eventually getting into a fight with one of her doppelgangers. There's also some bonding, crying, passing out, stiffing a taxi driver, and stumbling home in the early hours of morning. And she's definitely on her worst behavior.

Friday, November 15, 2013

Imagine Dragons wanna be 'On Top of the World'

Imagine Dragons blast into space with the release of their latest video for their uplifting fan favorite "On Top Of The World," the third track from alternative rock band's major-label debut extended play "Continued Silence," as well as the fifth track from their debut studio album "Night Visions." With lyrics describing weightlessness it only makes sense that directors Matt Eastin and Corey Fox chose to set the video's them around the band traveling to space. Imagine Dragons must be feeling as if they are "On Top of the World."
Imagine Dragons has certainly had their breakout year as its mainstream breakthrough continued with tunes like “Radioactive,” "It's Time,"  and "Demons." For the jaunty "Top of the World," the group takes a decidedly lighthearted approach. The new track primarily features guitar and piano instrumentation, with vocals performed by frontman Dan Reynolds. The song is found to be a positive, upbeat track, unlike other songs found on "Night Visions." Their electronically based sound, supported by a moderately quick beat and a mix of piano, guitar and drums, creates a positive feel for their audiences.
The band take the idea of "Top of the World" literally, in their brand-new clip, they're going back in time. "It's a period piece, set in the late 60s, and there were a lot of events of importance that took place then," guitarist Wayne Sermon told MTV News, before the Dragons' EMA performance in Amsterdam. "And it might be covering one or two of them." Reynolds added "It's a very different video; if you've watched our videos, you know to expect the unexpected. But I think this is my favorite. There's a lot going on it it, some if it is subliminal."
The video, which was filmed entirely in the valley just two weeks ago, features dozens of local residents, all enlisted to don their '60s-era garb for the period-set video released today, is one of those clips that you notice new things every time you watch, including the spoof of the Beatles' Abbey Road crossing and the notion that the moon landing was a staged event and didn't really happen. As the video plays on the long-held conspiracy theory that astronaut Neil Armstrong's famous first moonwalk was indeed staged and President Nixon was in on the world-class Hollywood stunt. There are no fighting puppets as in the "Radioactive" clip, but there is a hyper monkey.

Thursday, July 4, 2013

Snoop Lion & Rita Ora escape from "Torn Apart"

Broken hearts don't matter when you're in paradise. And for Snoop Lion and Rita Ora, who made an escape to a tropical paradise where they soak up the Thai culture, sun, water, and dance on the beach in the feel-good video for their rosy-sounding heartbreak duet, "Torn Apart," which appearing on Snoop's latest 12th studio album, "Reincarnated," which has released in April, and marked a departure for Calvin Cordozar Broadus, Jr. from his days of Snoop Dogg to Snoop Lion. The album, which focused on a reggae sound rather than Snoop's traditional rap vibe.
The 41-year-old reborn reggae musician has steadily rolled out new records and definitely settled into his new persona with fully embraced the laid-back vibe of reggae music. A definite cross-cultural experience, with the reggae sounds and Southeast Asian scenery, "Torn Apart" is a light-hearted summer tune. The 22-year-old British-Kosovo singer's strong vocals provide a great contrast to Snoop's chilled singsong verses and the track's thumping horns. The summery visual goes really well with this reggae-infused track and captures the song's mellow and relaxed groove as the two convene with a crew of indigenous dancers where they all shake it to the reggae-tinged beat.
Shot instagram-style and live from Thailand, the video begins with Snoop and Rita cozying up at a bar during their exotic getaway, recalling their fond memories of an amazing summer gone by in a black-and-white vintage filter. The clip quickly changes to color footage of the duo frolicking on the idyllic picturesque beaches and tropical scenery, mingling with the local traditional dancers and doing summery things like playing in the waves, throwing back brewskies, and jamming to some warm weather-appropriate reggae, while some Thai kickboxers working out in a swimming pool - perhaps an homage to Thai culture?
As the Major Lazer-crafted beat pulsates in the background, the energetic songstress wears a series of floaty summer outfits, jewels and bikinis seems to have got into the holiday spirit, is evidently enjoying herself and also manages to hop onto the back of an elephant for a quick ride, and swimming underwater, while the video also features the two write their names in the sand, then the video switches back to black-and-white with Snoop waking up as if from a dream. It's pretty much your perfect "fun in the sun" dream Thai vacation, only with perfect bodies and probably a five-star resort to go home to when you're profusely sweating and craving some air conditioning.

Sunday, April 14, 2013

Bridgit Mendler get her mind off "Hurricane"

Bridgit Mendler gets in a little girl time with Naomi Scott in her brand-new video for her new track, "Hurricane," the second single from the former's debut album, "Hello My Name Is..." as she explained about the record. "It's kind of funky, jazzy, pop music with a little bit of R&B. Each song is pretty unique and has its own style and inspiration, so hopefully people will enjoy the diversity!" The 20-year-old actress/singer is poised to make the difficult transition from child star to bona fide pop singer.
The midtempo pop song, "Hurricane" exhibits elements of reggae fusion and R&B. Built on a beat, multi-tracked harmonies, the song's instrumentation includes slow-bouncing keyboard tones, and drums. Mendler's heavily rapping skills have been compared to Cher Lloyd, Lily Allen and Karmin. She tries to spit a few bars and throws her hand at rapping in this cool, laid-back track with some reggae influence, but is fast paced at times. The single is quite catchy and shows off the infectious and witty aspects of Mendler's skills. "Hurricane," which allows for many sing-along moments, uses the storm as a metaphor for her feelings towards a love interest.
Lyrically, the song gives ode to disaster love, reconciliation and perseverance in love. In interview for Coup de Main Magazine, Mendler commented about recording a rap song for the first time. She said: "I loved recording the rap in 'Hurricane.' That was pretty fun. It was very experimental for me, I haven't done much rapping before. It was not a deliberate decision... we had written the song and I had come in to record it and then the guys were like: "Why don't we just try rapping this part?" So I did and then it kind of just worked and we decided to keep it. So not intentional, but sometimes things just happen in the moment."
Mendler really shows off her vocal chops with a powerful and talented voice in the song, "I'm boarding up the windows, locking up my heart," but in the song's video, despite what teasers indicated, she refuses to wallow for long, follows the Disney star through a day and her BFF takes her out post-split to get her mind off her stormy union in London from waking up to a crazy evening dance party with her friends. As "Lemonade Mouth" star against a white background dancing it up with a New York City T-shirt and then takes a whirlwind tour of London, which starts at a museum and ends on the dance floor - not a bad way to cope up with a breakup, and it's up to her girlfriends to get her out of the storm's path for good.
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Sunday, February 17, 2013

Cher Lloyd lives her own fairytale 'With Ur Love'

After the mixed response and the commercial success of her lead single "Swagger Jagger," Cher Lloyd has an enchanting new US version music video for her follow up single, "With Ur Love," the second single taken from the 19-year-old British 'X Factor' alum's debut studio album, "Sticks + Stones." Love is in the air. It's definitely the perfect fairytale-themed video, though we must confess.
Musically "With Ur Love," is a mid-tempo song with elements of bubblegum and R&B. Its lyrics talk about the euphoria of being in love. "I feel like I'm on top of the world with your love," Lloyd insists on the chorus. It's sweet and sugary with an addictively sharp edge, and a plaintive slice of R&B-infused pop with a big fat shiny chorus, plays to her strengths far better. The track is also a charming M.I.A.-inspired ditty that fuses a lolloping childlike bassline with bouncy beats and some surprisingly sugary-sweet melodies.
Lloyd commented about the difference between the first two tracks from album: "It's very different. The two songs are miles apart. My first single showed my attitude and aggressive style, while this one is more stripped-back with me being me. It basically gives you a good insight into what the album is going to be like, so I think it was a good choice." The recording has brought comparisons to Avril Lavigne, and Lloyd herself described the track as one where she, "actually gets to sing instead of jumping around like an idiot."
The Hannah Lux Davis-directed video shows Lloyd plays the evil queen, sits in a gold throne in a castle, lives her own fairytale and hosting a dinner party for a few handsome male guests together with her gorgeous female companions who are actually witches like Lloyd's character in the clip. With her purple laser-beam-monster eyes, she and her girlfriends mix up enchanting magic potions to seduce their men and steal their spiritual essences and souls to create her ultimate prince. It's just another day in the castle.

Tuesday, October 16, 2012

Bruno Mars feels like "Locked Out Of Heaven"

After much hype, Bruno Mars  makes a comeback from his short hiatus with his brand new retro-styled video for his funky new wave jam, "Locked Out of Heaven," the lead single from Mars' upcoming sophomore studio effort, "Unorthodox Jukebox," due December 11. It's so old school! The 27-year-old enthusiastic crooner has been tapped to host and perform on this coming "Saturday Night Live," where he will perform "Locked Out Of Heaven" for the first time live.
"Locked Out Of Heaven," is an uptempo, irresistible funky workout that possesses a sound familiar to those who have seen Mars live in concert. It goes for more of a new wave energy, with a choppy guitar and bass combo. The lyrics describe the rapturous feelings brought about by a relationship infused with positive emotions involved with falling in love, being in romantic relationships, as well as good sex that takes him to paradise. The narrator feels like he was "locked out of heaven" before he met his lover, who, based on the single art, looks to be made for sin.
Like "Just the Way You Are," Mars loves this particular lady just the way she is, but don't think for one second that he's reassuring her of her beauty - he more seems into loving what she does, if you get our drift. The sexy track has a vintage rock n’ roll feel, and it has a raunchy yet subtle attitude to match. Mars said that the single's exploration of feeling and being in love fits into the "sensual, sensual and sensual" theme of the album. Needless to say, it is a complete change-up from his prior singles, shows an interesting musical evolution, and one of the most fun, dynamic and exciting pop singles of the year. This is a solid return for Mars.
And that straightforward approach is also apparent in the intentionally grainy clip itself, a sweaty, stripped-back affair that evokes all the nostalgic Betamax fuzz of great '70s-era soul feel, as Mars performs in small, crowded club where everyone's sweat is mingling together and you can't tell where your body ends and the next person's begins. It's hot as hell, but everyone is jumping and jiving and loving every minute. "The concept is just old-fashioned fun. No story line, it's not me singing to a girl, you get a good sense of what you're going to get live," as Mars explained, the Cameron Duddy directed clip is meant to give fans a taste of what they can expect on "Unorthodox Jukebox."

Monday, August 27, 2012

Cover Drive Unveiled "Explode" ft. Dappy

Cover Drive have unveiled their Battle Of The Band themed music video for new single, "Explode," featuring ex-N Dubz grime rapper Dappy as the fourth cut taken from the band's debut album "Bajan Style." Originally from Barbados, the four-piece band with a style that they define as "Carib-pop." They're one of the most exciting, most talked about new pop bands of 2012.
The Cover Drive quartet have a gift for writing amazing, unique pop songs and "Explode" is no exception. It follows on from the band's previous UK chart smashes "Twilight," which rocketed straight to the top of the charts at the beginning of the year, their last single "Sparks," and their debut "Lick Ya Down." Having already built a devoted following in their native Barbados, the UK and beyond, Cover Drive have global domination firmly in their sights.
Lead singer Amanda Reifer explained the song's meaning to The Sun: "'Explode' is that feeling when you are really into someone and you are trying to contain it. When you are trying to hide the feelings, eventually you burst at the seams." "Explode" infuses the band's zesty Bajan roots with a vibrant feel-good rhythm that is sure to bring the sun to British shores after the most miserable summer on record - a definitive sound dubbed "carib-pop" that's every bit as unique and distinctive as each of these four talented musicians.
Directed by Marcus Lundin, the video follows the four Cover Drive members from a city rooftop to an underground nightclub where they compete and triumph in a Battle of the Bands competition in which they try to liven up a very bored judging panel includes "No Regrets" rapper Dappy sits in the audience, with a performance of their latest hit. For the song's middle eight section Dappy gets up from his judging chair and joins the band on stage, helping them score a perfect ten from the excited judges present.

Sunday, August 26, 2012

Bridgit Mendler broke out in "Ready or Not"

On-the-verge Disney star Bridgit Mendler gets her groove on in her music video for her recently released single, “Ready Or Not,” the first single off of the 19-year-old actress turned singer's upcoming debut studio album, "Hello My Name Is," which drops on October 22 through Hollywood Records. “Yeah, it's not just about meeting some guy at night, it's about self confidence. I thought it was a great introduction song. It represents the style of my album in a good way and sends a fun message,” Mendler once said.
The song is about a shy girl who decides it's time to break out of her shell and Mendler definitely broke out of her own shell with this one. "I wanted to write something that was empowering for girls," she said in a press release. "I consider myself to have been that girl sitting on the curb waiting for the world to notice." The fun song is an upbeat, bright and sunny dance song, but it's by no means a club banger. Mendler is sugary sweet, but she isn't afraid to turn up the spice and the sass, from a lyrical perspective. She sings about being amidst a pack of people.
Mendler sings it like she means it, like a girl with a crush on the prowl. Even so, this is not a 'throw ya hands up' dance jam fit for the drinking set. Bolstered by a backbeat that follows her voice throughout the song, "Ready or Not" will inspire pre-teen girls to grab their hairbrushes and use them as makeshift microphones while they sing in front of a mirror. It's a cute, frothy, female-leaning pop gem. Overall, "Ready or Not" is a catchy - addictive, really - pop ditty that'll get stuck in your brain, much like a splinter under your skin, whether you like it or not.
Mendler is highlighting the sights of Los Angeles in the Philip Andelman-directed clip. With a group of friends in tow, she takes on the city, crossing off items on a crazy scavenger hunt all through Hollywood, including the vibrant beach and boardwalk of Venice. She hits a sushi restaurant, indulges in hula hooping, drives around in a convertible and soaks up the California sunshine, while performing her new single. We really feel like it shows off a whole new side of the actress.

Tuesday, August 14, 2012

Chris Rene Goes Looking For "Trouble"

Chris Rene makes his grand entrance into The DJBooth with his first video release as a major-label signee for his debut promo single "Trouble," the second single, follow-up to his star making hit "Young Homie," from his upcoming debut studio album, is out in October but no album art or title released yet. The new video with a laid back Sublime feel that is forgettable to watch is definitely safe and uninspired without a shred of originality.
If you tuned in to the first season of 'The X Factor USA,' you likely remember Rene, the Santa Cruz trash collector who stole the show with original jam "Young Homie." While he ultimately finished third overall in the competition behind Melanie Amaro and Josh Krajcik, program judge L.A. Reid was so taken by the hungry up-and-comer that he promptly signed the 29-year-old singer-rapper to major label Epic Records.
Co-written by Alex Lambert, the upbeat, toe-tappy track is a breezy ode to the perennial allure of the "bad girl," this mellow summer jam finds producer Busbee layering reggae-tinged guitar strums over punchy hip-hop percussion as the singer describes how he fell for that woman his mother always warned him about. Though he knows he should run, all his protests are for naught-after the first encounter, he was permanently hooked.
The clip was filmed in New Orleans and features Tyri Rudolph as his leading lady. In which, 'X Factor' finalist goes looking for "Trouble" and finds it in the form of a cute girl he can't get out of his head. The clip begins with Rene wakes up in a spacious bed, reaches over and puts his trusty fedora on, which seems downright bizarre, except that a brief flashback shows the hat actually belongs to the girl. He then walks the streets with his guitar and sings about his infatuation. He gets to make out with her in some scenes, but those seem to be in his imagination.

Tuesday, January 3, 2012

Sean Paul Sexes Up TSA In "She Doesn't Mind"

Rocking a perturbing new hairstyle, Sean Paul is back with a new video. When he came in to the WiLD studio, he said he was working on something his fans would love! The Jamaican pop rap and reggae singer gets to live every guy's most outrageous fantasy on his second video for the trance-inspired dance-floor track "She Doesn't Mind," the second single from the Jamaican recording artist's forthcoming fifth studio album, "Tomahawk Technique."
Paul channels his inner Akon in this synth-heavy attempt at crossover success with "She Doesn't Mind." The dancehall beat track, a fusion of electro-pop and Hip Hop, again has the infectious vibe Paul runs with but with a tinge of Electro making the track sound averagely good. While his previous infectious, dancehall attempt with Alexis Jordan did not impact the US charts, this might due to the fantastic video it accompanies.
The 38-year-old dancehall superstar transforms himself into a clubber with this trance-inspired high-energy dance anthem. The song finds the Jamaican singer instructing girls on the dance floor how to get a guy's attention. The song was co-written and produced by the Dance-Pop hitmaker Benny Blanco, whose impressive resume includes Katy Perry's "I Kissed a Girl," Ke$ha's "TiK ToK" and Bruno Mars'"Grenade." The clip is just roar! The ladies aren't scanty but certain things that happen during the video says that she doesn't mind. Paul sexes up TSA in the Evan Winter-directed video.
The dancehall star sends his female partner-in-crime through security, where she is frisked by a female attendant, but neither seems to mind. Meanwhile, he waits in the airport as the female flight attendants cater to his needs. "The main concept of the video is that we've all been through security, we all know it starts to feel a little personal perhaps when they start patting you down and doing that whole thing," explained by Winter. "We decided to take it a little ways extra and make it so that we get a little sexy with going through security." You'll never look at airport security the same way.

Sunday, August 21, 2011

Iyaz And Travie McCoy Search for "Pretty Girls"

Iyaz, the soulful singer from the British Virgin Islands who made a name for himself when his iPod was stuck on "Replay," has just released a new music video for his single "Pretty Girls," the official first single from Iyaz's forthcoming sophomore album, tentatively set to drop in late summer. Iyaz holds street auditions to find his perfect match 'cause he's trying 'to pick the right one' out of bunch of pretty girls!
The laid-back, R&B-tinged pop song with romance-themed Caribbean-pop verses is about all the "Pretty Girls" he sees, and it features a cameo from rapper/Gym Class Heroes front-man Travie McCoy, who raps about the kinds of girls that turn him on. Iyaz belts out over the JR Rotem-produced track. It's hard to tell whether the song is a celebration of beautiful women, or more of an arrogant declaration that Iyaz thinks he can have any girl he wants. We'll give him the benefit of the doubt on this one.
Life is tough for the chronically indecisive; whether you're vacillating between several equally appealing items on a lunch menu or weighing the relative pros and cons of kicking it in the front versus the back seat, it seems like the pressure's always on. Thus, it's hard not to feel sorry for Virgin Island-bred pop heavyweight Iyaz. when he laments that he's surrounded by so many 'Pretty Girls' that it's gonna take forever to pick the right one.
Shot in the sunny locale of Miami, the video sees 24-year-old crooner brings along rhymer McCoy in a quest to find ladies that catch their eye. The twosome brings along a lot of pretty faces indeed. While Iyazz grabs his camera for a graffiti-themed photo shoot, McCoy simply chills out with the babes in a summer breezy set. As for the inspiration behind the clip, Iyaz explains that he wanted to highlight the plethora of women he comes across during his travels. "There are pretty girls all over the world... To me they come in all shapes and sizes."

Sunday, May 2, 2010

Justin Bieber & Sean Kingston For 'Eenie Meenie'

Justin Bieber and Sean Kingston get caught in a love triangle, but not for long in their "Eeenie Meenie" video, which premiered last Thursday on Vevo. The rooftop pool-party video telling the story of the Canadian teen pop star and the Jamacian-American hip hop singer are flirting with the same girl at a Hollywood Hills party. Does one lucky girl get to catch a Bieber by the toe? The suspense is killing us!
"Eenie Meenie" is the first of two songs that Bieber and Kingston have collaborated on to appear on their respective albums. The song is the first single from Kingston's third Untitled studio album. It's also included on Bieber's "My World 2.0" album. The song was released on mainstream radio on March 16. The "Eenie Meenie" music video was filmed on March 30 in Beverly Hills, and directed by Ray Kay who also directed Bieber's "Baby" music video. Kingston told the press that working with Bieber was awesome. He stated, "Shooting this video with Justin was awesome. When I met him two years ago, we just clicked, so it was only a matter of time before we got together in the studio."
In the much hyped video, the two musical artists arrive separately to a swanky pool party filled with teens who are popping, locking and holding plastic cups that we can only assume are filled with non-alcoholic drinks. Unbeknownst to them, though, they're getting attention from the same girl, a cute brunette who can't seem to make up her mind between the two. She sits on Kingston's lap and caresses his face, then plants a kiss on Bieber and lets him twirl her around. The back and forth continues until Kingston and Bieber finally catch the bad chick by her toe and send her packing, enforcing a long-held rule: bros before "eenie meenie minie mo lover." The dudes are cool with it. Well, they're not cool with her playing them, but they seem to remain friends despite both going for the same girl.
"Eenie Meenie" melds Kingston's island-inflected dance-pop with Bieber's sweet tween R&B. It utilizes the children's rhyme "Eenie Meenie Miny Moe" throughout, especially in the chorus and in the half-sung, half-rapped breakdown. It's one of the first releases of the spring to point toward a more summery sound. Kingston has that singer, rapper, reggae fusion type of style that works perfect with Bieber and his singing. Kingston told MTV that how his collaboration with Bieber came about: "I met Justin about two years ago, before he was the teenage phenom that he is now. I don't really have that same chemistry with some celebrities. God just made it happen." Whoever produced this made a great decision to include Bieber and get all of his fans vibing to the song.

Thursday, April 8, 2010

Iyaz Takes Us To His Home Island For "Solo"

R&B upstart Iyaz has already scored a chart-topping smash with the sunny, Caribbean-flecked flashback ditty "Replay;" now he seems poised to do the same with new single "Solo." The song's melody is sampled from Janet Jackson's 1993 single "Again" without directly sampling either the main hook or re-upping the lyrics directly. The official music video for "Solo" was shot in Tortola, British Virgin Islands and it features the singer strolling down the street during a sunny day with beautiful scenery from the beach captured along the way.
The new single "Solo" is the second single and produced by J. R. Rotem, off his upcoming album titled "My Life" which is due to arrive in the US stores on April 27. The new single "Solo" already has millions of hits on YouTube since it was posted on January 26, and is expected to be released in the UK on May 2. The track is aimed to follow up the album's lead single "Replay" which peaked at No. 2 on Billboard Hot 100 and ruled the UK Singles chart for two weeks in a row.
Countless hooks in R&B and hip-hop are built, of course, on borrowing; you could say Iyaz is just aiming to compete a land of Jason Derulos and Jay-Zs. And maybe it feels unfair to call him out for not taking enough of the song to make it more than just naggingly familiar. When asked what he wants to achieve, Iyaz said, "I don't want the fame. Just put me in the studio and let me do me. Let me do what everybody fell in love with, which is make good quality music for people to listen to - feel good music."
Iyaz's publicity openly acknowledges the connection, but it still feels a little squirrelly, especially considering many of the 22-year-old singer's young fans probably aren't familiar with Jackson's nearly two-decade-old hit. Undoubtedly, the song will put some residuals cash in Janet's jumpsuit pocket, and also very likely save Iyaz from one-hit-wonderdom forever. So in the end, it mostly comes down to the listener.