Future and Kanye West hit the beach in "I Won"

With Future's long-awaited new sophomore album, "Honest," out on April 22nd via Epic Records, his team wastes no time in putting out the video for his new single, "I Won," which features Kanye West. The two hip-hop artists toast to the trophy girls in the iconic hip-hop film visionary Hype Williams directed the slick visuals for the Metro Boomin-produced track, which is a subdued, mostly black-and-white affair featuring the pair strolling along the beach with some bikini-clad babes and send up tributes to their lady loves Ciara and Kim Kardashian, respectively.
The celebratory and sentimental Future/West ollaborative track "I Won," is one of the more ballad-like moments on "Honest," which divided fairly evenly between trap bangers and slow jams. Future takes command in the track's first half, delivering romantic and sexual lines through a massive layer of auto-tune. West, as he tends to do, steals the show with his verse, promising the models that he wants to "dip that ass in gold." Future said of the song in a recent interview: "'I Won' is not a love son. It's just me uplifting women in general. I'm giving women the power to treat themselves as a trophy-to show that and know it in yourself and be confident-because when they do that, whoever they're with is winning. I'm not teaching motherf**kers how to love."
Earlier this month, Future described what the video for "I Won," would look like. "We on the water, on the beach, and it's beautiful women," the the Atlanta crooner told Hot 9's Angie Martinez. "We made [them] look like the old Hype Williams' video girls," Future said. "You know when video girls were stars back then. Video vixens, you really got them from the Hype Williams videos." Yup. That sounds about right.
Filmed primarily in black and white, the visuals for the "Honest" cut flip back and forth between shots of both rappers standing alone on the beach, with close-ups of women rolling around in the sand, addressing their respective significant others. Future is once again rocking his newly-blonde locks. Future is once again rocking his newly-blonde locks, wearing an all-white ensemble as West goes for the T-shirt look, and some swimsuit models. However, Ciara and Kardashian-who are both the obvious "trophies" that the song rapping extensively about are nowhere to be found in the video, however, two scantily models fill their places, posing on the sand.

Future and Miley Cyrus get "Real And True"

After much teasing, Atlanta rapper Future brings the camera crew to outer space in the highly-anticipated new futuristic video on MTV immediately before the start of its "2013 MTV EMA" for his collaboration with Miley Cyrus and G.O.O.D Music crooner Mr. Hudson titled "Real And True," the Mike Will Made It-produced tune will be the third official single from 29-year-old Future's upcoming sophomore studio album "Honest," scheduled for release in early 2014 via Freebandz, A1, Epic Records.
Future, who recently got engaged with Ciara, spit-sings of unconditional love on the new love song. Cyrus and Mr. Hudson alternate belting the hook on the "Honest" track, while Future harmonizes." Future explained during an appearance on MTV's RapFix Live that the English singer-songwriter Mr. Hudson sent him the hook ready for his raps. "I worked with Miley Cyrus when we were working on her project, for her album," he said. "I was doing some records in Vegas and Mr. Hudson sent a hook back he did on a Mike Will track. He played it for Miley and she wanted to be a part of it, so I'm putting the record on my album also."
Future's been making tender crossover ballads for years, but "Real And True," a monogamy-celebrating prom song that's smartly pegged to Future and Ciara's engagement, is the first one that will make it to the pop charts. No one does wide-eyed, goose-bumped pillow talk quite like Future does. Here, his lyrics are stubbornly innocent, if sung with more clarity than ever before. Future showed up on Cyrus' recent album "Bangerz." But it's still a bit of a shock to hear Cyrus on an actual Future track. The new "Real And True" is a planetarium synth ballad with a chorus from Cyrus and whitebread Mr. Hudson along for the ride. It's a weird song!
Directed by Rankin, the picturesque visual for "Real And True" sees the three take the roles of astronauts on a mission. Future and Mr. Hudson start the video in a spacecraft, where they've located an unconscious Cyrus on a planet who stars as a silver-sheen nude alien that has an unexplained, intense bond with the human Future. From there, the video shows the budding romance between Future and Cyrus, as Future falls in love with her despite their differences in origin. "It's about somebody sacrificing their life for love, This video is probably one of the most special videos to me" Future told MTV.