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Friday, April 11, 2014

Tinashe brings the sultry turn-up to life in '2 On'

Since dropping her 13-track mixtape "Black Water" last year, Tinashe has been one to watch. Now the Los Angeles R&B singer-actress, formerly of girl group The Stunners, makes some major moves and gets her two-step on in the Hannah Lux Davis-directed video for her DJ Mustard-produced single "2 On" featuring ScHoolboy Q. The R&B newcomer has been in the studio working on her RCA Records debut, "Aquarius," which will feature more up-tempo and rhythmic cuts than her mixtape.
With its West Coast hip hop producer DJ Mustard beat and its Q guest verse, "2 On," as Tinashe's commercial debut single, is a song that aims for Tumblr cool and down-the-middle pop appeal at the same damn time. "'2 On' is meant to be fun. It's about celebrating being young, going out, being with your friends, and living it up. That was my inspiration," said Tinashe. "It's got a West Coast vibe with Q and DJ Mustard, but it has my spin too. I wanted the visuals for the song to capture that mood."
Similarly, the song's new energetic video, recreates some of the tropes of the late-'90s/early-'00s teenpop/R&B crossover era, but it does it within quotes. The backlit scenes, in particular, feel like tributes to Aaliyah. There's something special about witnessing the emergence of a new artist. She's one of music's fresh faces, but Tinashe struts with the confidence of a veteran throughout the clip, in which the RCA signee shows off her dance moves and celebrates in style. Pairing seamlessly with the beat by DJ Mustard, the visual features bright lights and bold colors, with Tinashe dominating the video before Q steps in at around 2:30.
If you didn't realize the 21-year-old songstress could bust some moves, this dance-heavy clip showcases her fancy footwork, as Tinashe rehearsing with her girls at a dance studio before heading off to an abandoned underground club for a big night out and performance. Dressed to impress, the Kentucky native sways her hips to the beat - serving fresh choreography - and coos over the track. Later, the Oxymoron rapper slides in and delivering an X-rated verse. "Man, I love to get on / I love to get 2 on / When the drink be too strong / When the tree be way too strong / Get faded, turn up, bruh," she sings. Watch Tinashe turn up with Q below.

1 comment:

Anonymous said...

http://vozvibrante.wordpress.com/2014/06/10/dear-tinashe/
I just had to give Tinashe a big synthy pop dress.