Maroon 5 crash a bunch of weddings in "Sugar"

Maroon 5 channel Owen Wilson and Vince Vaughn circa 2005 in the goofy clip for their latest single, "Sugar," as they crash a handful of real wedding receptions and surprise random brides and grooms' nuptials with a little bit of their "Sugar" and an impromptu performances of their slinky funk-pop song, which is the third single taken off of the alt-rock outfit's most recent fifth album, "V."
Musically, "Sugar" combines the grooves of the funk and "synth-driven" of the 1980s music nostalgia feeling, and lyrically, Adam Levine sings the lines to his romantic interest. The idea of this love pop song's video was taken from the 2005 hit comedy, "Wedding Crashers," and the vibrantly cheerful and sweet clip was appropriately created with the film's director, David Dobkin. Heading out into the Los Angeles landscape with their guitars and suited up in slick-backed tuxes, the egomaniacs Maroon 5 try to crash as many weddings as possible and scream in ecstasy like the guests who went through just that.
What ensues is lots of confetti, cheers and tears. "It was an out of body experience. I had no idea I would be affected by the overwhelming reactions we received from the couples and guests. Being able to create an unforgettable experience for several people was the highlight of it all," frontman shares. At each venue, the film crew rushes in and sets up a massive white backdrop, as guests stare with puzzled curiosity. Once the band - in mid-performance - is revealed, the shocked and delighted faces of the newlyweds' reactions range from deer-in-headlights shock to hyperventilating glee. Check out the genuine, magical moments that the surprise created in "Sugar" video below.

Marina and the Diamonds sparkles in "Froot"

Marina And The Diamonds channels her inner Old Hollywood starlet in the glamorous, highly stylized video for her latest track "Froot," the lead single and title track from Welsh singer-songwriter's upcoming third studio album. The 29-year-old songstress looks absolutely flawless while wearing a Marilyn Monroe-inspired slinky dress and striking fierce poses in a hotel room.
Marina And The Diamonds has flouted spelling conventions once again with this offering, but doesn't stop her tongue in cheek wordplay at the title. "Froot" is laced with stinging metaphors and devilishly clever double entendres. This synth-pop disco anthem is an '80s video game-inspired electro-pop track with a shining beacon of pop loveliness. As a sovereign of thoughtful pop music, Diamonds tells a delightfully ambiguous yet amusing tale in "Froot." At face level she is clearly conveying a story of love but is perhaps also alluding to the overall cycle of life's ups and downs, or even just speaking of sex at a more carnal level.
Throughout the song Diamonds is "living la dolce vita" comparing herself to a luscious fruit on a branch waiting to be picked and "juiced" before she's left to rot for the "birds and worms." Graphic, colorful and full of imagination, Diamonds never fails to paint a perfect picture for her audience. A dance floor ready track, it is big and bold, full of retro-inspired sounds and Diamonds' deep, sultry voice. Over some breezy 8-bit production, she sings that "good things come to those who wait," although she "ain't in a patient phase." Diamonds is sick of "hanging around like a fruit on a tree," and she demands that someone cut her from the vine, turn her into wine and fill [their] cup up.
"Froot" is full of surprise fruit imagery, but the retro video contains less fruit in favor of sultry lighting and glittering gowns. Helmed by St. Vincent's "Digital Witness" director Chino Moya, the shadowy and ultra-glamorous video stuffed with old school Hollywood outfits, shimmering dresses, and furtive glances as we see the singer slinks around a regal house and even recruits some dancers clad in matching gold lamé to back her up, which go along perfectly with the song's quirky electro-pop vibe and it calls to mind Madonna's Vogue, casting the singing vixen as a sort of fruit femme fatale.

Usher dropped "She Came To Give It To You"

Fresh off his white-hot performance at the MTV Video Music Awards, Usher lights up the screen alongside Nicki Minaj in the dance-heavy and super-sexy new music video for their underground disco, "She Came To Give It To You," the first single off of Usher's upcoming eighth album, "UR." The song is Usher and Minaj's second collaboration since 2010 for their hit tune "Lil Freak." And the new clip features the R&B superstar performing at an underground club, where he has his eye on a particular lady (The Floor's Taylour Paige) and it's a jolly good time.
This dance track finds Mr. Raymond telling a story of love in the club. Produced by Pharrell Williams, who delivers a smooth '80s boogie soul sound, "She Came to Give It to You" boasts the same retro vibe of "Blurred Lines," but instead of borrowing from Marvin Gaye, Usher's cut borrows more from the Gap Band. Minaj jumps in and delivers 16 bars, in which she makes sure the guys know what to do with a good woman: "Tell your man play the back like a spine/ you only last six seconds like a Vine," Minaj raps.
In the video, Usher clad in all black while he walks into an electronic store that are up and down New York City's Eighth Avenue. As he makes his way to the back, he enters a secret night club equipped with a full band as he performs the 70s inspired hit. He shows off his famous fancy footwork with one memorable dance scene with a girl, and Minaj comes through the after-hours party, dressed to kill in all black, looks sassier than ever and spits her quirky verse in front of a wall of TV monitors. The entire reality-bending video has a dark, sexy vibe and features really cool lighting.
Things seem pretty normal at first with Usher just performing the "UR" cut, but at the 1:38 mark, some dude's eyeball melts out of its socket. A few seconds later, another dancer's face erodes off and leaves a skull. The Philip Andelman-directed video also features some impressive camera tricks that seem to bend reality like an Escher etching. Still, the weirdest thing about this video is Usher singing, "Don't be stingy, pass the J." Minaj makes an appearance about halfway through! We first see Minaj's legs and feet as she struts her stuff. The camera pans upward to show Minaj's rocking body in a little black dress.

Foster The People unveiled "Best Friend" video

It's been more than a hot minute since Foster The People's glossy single "Best Friend" was officially released as the second single off rock band's sophomore effort "Supermodel" in early March, but here we are at the cusp of summer and its accompanying model themed video has finally premiered and it shows the monstrous side of modeling with a multitude of gorgeous supermodels (appropriate, matches the album's titled) struggling with self-acceptance and willing to devour the attributes of her counterparts in order to achieve the "perfect" body.
This funked-up pop jam, struts with funk-ified guitars and crisp, lofty falsettos, finds Mark Foster singing: "When your best friend's all strung out, you do everything you can 'cause you're never gonna let it get him down." The Foster The People frontman explained that the line is not about drugs, but about his difficulty coming up with the lyric, "It's like your creative spirit, your best friend that you rely on is out of action." The accompanying video, however, infused a little haute in a classic horror-style and provides some commentary on how the fashion industry pressures women to feel what the 'perfect body' is.
In the Brewer-directed clip, we get a front-row seat to a truly frightening fashion show. It details one particular glamazon on the prowl for the perfect figure as this modelesque beauty laying on the couch, surrounded by pills and cigarettes that spell out "Best Friend." The model starts popping pills and putting on make-up in order to show up to a catwalk gig. After what looks like a mental breakdown gone maliciously magical in the bathroom, the model attacks another model asking if she's "OK" and the rival model disappears into a pile of bedazzled clothing. She then absorbs the sexiness of the model–including beauty mark. Monster model then becomes a couture killer, picking and choosing her favorite attributes–and murdering for them.
As Foster The People tell it, the clip is meant to address issues relating to body image and America's beauty obsession in a more jovial manner. It clearly shows the senselessness about yearning to be something more than are and escapism through drugs and delusion. "It's a commentary on the modeling industry and the fashion industry and the pressures women feel and girls feel every day," frontman told MTV. "It's a playful take on that; it's not too heavy handed." The end result is an eye-catching alien-like creature.

Michael Jackson debut 'Love Never Felt So Good'

The music video for the Michael Jackson posthumous duet with Justin Timberlake "Love Never Felt So Good," debuted on Wednesday morning, and it's a careful visual tribute of the late pop singer's lasting legacy on future generations. The classy disco-soul number is on Jackson's just-released second posthumous album "Xscape," features eight songs originally recorded between 1983 and 1999, and showcases why Jackson remains an indelible influence on contemporary artists today. The track was debuted during the iHeartRadio Music Awards live on May 1 with Usher shows off his cool dance moves while performing a tribute to Jackson's brand new dance number.
Jackson originally wrote this disco confection in 1983 in a session with Canadian singer-songwriter Paul Anka around the time they recorded "This Is It." Jackson's demo was leaked in 2006 and a higher quality version leaked four years later. The contemporized recording is a magic combination of the new and the original production that retains the track's analog, early 80s feel, while also sounding right at home with the disco-soul inflected music of today. USA Today wrote, "old school snap and tingle with warm leaping strings that recall the melodic and rhythmic punch of Jackson's work." TIME called song as "an opulent, warm disco-soul number, which evokes Off the Wall as much as dead-on 2014."
The single edit was also reworked as a duet with Timberlake and this remix was released as a digital download on May 2, a day after Jackson's solo version was debuted on the iHeartRadio Music Awards. It was Jackson who initially encouraged Timberlake to go solo during his 'N Sync days. "I think it's the first idea that I ever got about doing something on my own because it was the first time I ever really felt the confidence to do it," Timberlake explained in an episode of Oprah's Master Class.
The posthumous "Xscape" duet nostalgic video for "Love Never Felt So Good" carefully cuts archival footage with crowds of young hip-hop dancers breakdancing to the song and attempting the late pop singer's most memorable inspired routines while fans lip-sync along to the new jam, as the vintage footage of Jackson busting his signature moves in various old-schooled sets are shown in a wall behind. The 'Sexy Back' star Timberlake also appears in the visual, getting close-up shots whenever the director thought it was required.

Katy Perry crashes 5 different "Birthday" parties

Katy Perry ditched her usual glam and sparkly routine for a more zany and hilarious music video for her single "Birthday." Not only is Perry's new comedic video super fun and happy, but the 29-year-old songstress goes to great lengths to transform herself into her alter egos Goldie the Dancer, Yosef Shulem, Kriss the Clown, Ace the Animal Trainer and Princess Mandee, all of whom perform as party entertainment acts, and her hysterical impressions of the world's worst birthday party entertainers had us in stitches for eight straight minutes and it totally pays off.
This upbeat and irrepressible jam, contains elements of funk-pop, synthpop, and disco house, finds Perry seducing a lover with a bunch of sexual innuendos and promising to give that lucky person the best birthday ever. The exuberant disco song was written by the singer along with Bonnie McKee and the song's producers Dr. Luke, Max Martin, and Cirkut. "Birthday" was a musically updated version of disco with a glorious retro-disco explosion, achieved by replacing cheesy strings with jerky breaks and synth washes. Its joyful lyrics present the commemoration of her partner's birthday as a metaphor for sexual intercourse.
The clip begins with short introductions to the characters Goldie, Yosef, Kriss, Ace, and Mandee. Perry is then shown entering all of the five parties in disguise as "The World's Worst Birthday Party Entertainers." First it shows the pop star dressed as Goldie the burlesque-like older entertainer with a whole lot of cleavage and next she presents Yosef, a Jewish entertainer. Dressed in a gray suit and burgundy shirt, and wearing a mustache and a Yarmulke on her small afro, Perry is unrecognizable. As Kriss, an intoxicated kid's birthday entertainer resembled Perry the most. Unfortunately I do look like Papa Smurf right now," Perry says in the character of Ace, a zookeeper who lost his license.
Finally, Perry appeared dressed as a fairy princess who doesn't seem the least bit interested in entertaining anyone. In fact, she wears a mask and stern face while playing with her cellphone, and provides her Twitter handle. At this point, the video is nearly two minutes in, and Perry has yet to sing a note. Finally, the actual song begins to play, showing all five characters at the different parties. The unsuspecting guests have no idea it's the "Roar" singer in costume. Best part is when she finally reveals her true identity to the screams of the little girls at the princess party, who all shout, "Happy Birthday!"

Karmin explore the realm of sound in "Pulses"

The pop duo Karmin switches it up for the third visual for their new album title track "Pulses," just ahead of their very delayed debut full-length album release - a solid set of pop, rap and reggae songs. If you're familiar with this ongoing story, you know that this effort has been plagued by many delays, originally intended to be released in Q4 of 2012. The Boston engaged couple leaves behind the retro disco vibe of "I Want It All" on the album's title track - opting for an edgier mix of hip hop and pop that showcases Amy Heidemann's steady flow and Nick Noonan's vocal chops.
Judging from its long delayed full-length debut, Karmin can't quite decide whether it wants to fully embrace pop with extra cheese or comment on the genre ironically. The pop duo prove to be better at tweaking pop parameters than redefining them. The bright, thumping tracks offer flourishes of hip-hop, electro, disco and retro new-wave sources. About the album they said: "We want to call it Pulses because it's kind of like the honeymoon is over now. There's good and bad. It's not necessarily everything is happy-go-lucky tracks. There's also some serious stuff. There's definitely a lot more depth in it, which is something we've always felt we wanted to do."
But Heidemann's tongue-twisting rap delivery, clever in small doses, becomes exasperating with over-exposure. The new Video may still be the act's best medium: A Star Trek's George Takei-narrated clip for the title track improves it tremendously. The stylish pair always deliver memorable videos and "Pulses" is no exception. Largely filmed in black-and-white with the occasional splash of bold color that old-movie vibe, the clip begins with mock stock footage of scientists finding a way to visually represent sound before Noonan and Heidemann appear (shirtless and with a huge quiff, respectively) to do their thing with dancers and acrobats.
The scientists in the laboratory are studying cymatics, watching the visible representation of sound as it moves through water. They, of course, throw Karmin's newest album, "Pulses," on the record player, and the real fun begins. "Imagine how these pulses of sound might affect the human body and everything around us..." the duo jump right into the song, which features quite a bit of Noonan's vocals. Heidemann raps while Noonan provides the back up and parts of the chorus. As the song progresses, however, the beats are ramped up and color finds its way into the video, tinting it with the monochromatic colors we've come to see Karmin dressed in during the evolution of their debut album.

DJ Cassidy dancing party for "Calling All Hearts"

At any given point during a night at the club, you'll only find a fraction of the clientele actually dancing, while the rest order drinks and chat in the periphery. Unless the DJ is spinning that song - you know, that one jam that makes everyone drop what ever they're doing and rush out onto the floor. With his debut single, "Calling All Hearts," Booth newcomer DJ Cassidy was clearly angling to write that song. On this high-energy cut, the Columbia Records signee's electrifying disco boardwork bangs in the back as Grammy nominee Robin Thicke and British pop hitmaker Jessie J exercise their powers of persuasion, urging couples to get a little bit closer and wallflowers to abandon their positions on the sidelines.
Cassidy's vibrant new video for his feel good upbeat party anthem, "Calling All Hearts" is a disco inspired Dance hit with some R&B flavor and is about to be a R&B dance party! The exuberant retro song pays tribute to the golden era of Club music, and like the rest of Cassidy's upcoming debut LP "Paradise Royale," due in May, it honors the disco era of late '70s and early '80s by purposely avoiding modern studio techniques like sampling and recycling established material. "Four years ago, I set out on a mission to bring the greatest and most universal dance music of all time back to the airwaves, back to nightlife, back to the dance floor," Cassidy told Rolling Stone.
The X-directed video was shot in London and is equally epic affair, which begins and ends with a storyline that features Cassidy and a girlfriend. Initially she leaves him after forcing him to make a difficult decision, but after Cassidy enters a hat store and gets a complimentary hat, she changes her tune and they reunite. The celebrity DJ gets dumped by his girl in the black-and-white intro before he's whisked away to a pink soundstage after buying a magical hat. It's like 'The Wizard Of Oz' with a disco soundtrack!
Aiding in dancing away Cassidy's pain are pals Jessie J and Thicke, not to mention a 13-piece band in preppy sweaters jamming on a 52 square-foot flamingo-pink lacquer heart-shaped "Paradise Royal" stage, surrounded by flamboyant pink flamingos and palm trees, while Cassidy rocks the CDJ's in a lime green tuxedo jacket and his signature 1920's boater hat. The jubilant song bounds along on a pop-funk-disco euphoria, despite all the hangdog mugging that opened the video. That's because, much like chewing gum and walking, it's almost impossible to dance and mope at the same time. Watch the candy-colored visual below.

Karmin return with retro disco-pop 'I Want It All'

Break out the disco balls and roller skates. Karmin catches disco fever in the retro-inspired video for their new disco-pop single "I Want It All," the second single off of their upcoming full-length debut record, "Pulses," is due March 25 and featuring a mix of pop, hip-hop, and reggae vibes, which they describe as "retro-future." The pop duo, consisting of engaged couple Amy Heidemann and Nick Noonan, found their fame on YouTube covering hit songs. After their rendition of Chris Brown's "Look at me Now" skyrocketed them to stardom, they signed with L.A. Reid at Epic Records in 2011.
Co-written by the duo with songwriter Ester Dean, this Disco-tinged Pop tune is a disco and funk inspired song which features a fun and groovy disco-inspired vibe and offers enough glittery, '70s-disco-domination eye candy to totally tide us over until then. The catchy lyrics taking listeners back to the 70's disco era. "We were listening to a lot of Missy Elliott and Pharrell and old No Doubt when we were recording it and writing it and it definitely rubbed off," Karmin told MTV Australia. "It's got kind of a '90s feel and all the visuals are monochrome."
Karmin switched up their perky pop sound on their previous hit single, "Acapella" - opting for hip-hop beats and minimal production. It was an interesting departure but the duo find a more satisfying middle ground on "I Want It All," which has a fresh vibe." The track is a fun and catchy song, but is most notable for the lack of rapping, which is a common trait in most of their other work. Karmin has cornered the market on what they've coined "swag pop," that interesting blend of pop music and hip-hop that can’t really be called one or the other, but a mix of both.
The colorful video is a perfect fit with song. Heidemann struts and vamps like the best of the cool dancefloor divas throughout the colorful clip, as the frenetic high energy of the solid tune chugs along in all its funky glory. The real life couple hits up a skating rink, as Heidemann shows off some pretty impressive moves on wheels and Noonan plays the trombone before turning the place into a giant party in a type of nightclub. The clip not only reminds us that we just don't get enough sequined wall-caressing, glowing microphones, and roller skating in our lives. It also makes a very historically significant statement: Disco is not dead. It will never die.

Jennifer Hudson 'I can't describe(the way I feel)'

Jennifer Hudson returns with a glossy music video for her newest 70s stylized uptempo ballad, "I Can't Describe (The Way I Feel)." The T.I.-assisted, Pharrell-produced 70's-influenced jazz-soul uptempo ballad is the first offering from Hudson's upcoming yet-untitled third studio album, expected on RCA this winter. Hudson has spent a lot of her time onstage fiercely performing the single, which is reminiscent of 70s throwback dance tracks and the new video transfers every bit of that ferocity in four minutes with feel-good sounds by taking Hudson fans back to the disco.

The Oscar and Grammy-winning singer, who doesn't wait long to explain herself despite the title for "I Can't Describe (The Way I Feel)," "It feels so good it hurts." Musically, it is an uptempo 1970s-inspired dance ballad that incorporates elements of disco music. Considering she had the "Blurred Lines" combo of Pharrell and T.I., the sensual track keeps up the throwback feel that marks a few of Pharrell's other recent collaborations. Excited about the new track, the former 'American Idol' contestant says, "Working with a visionary like Pharrell was a really special experience for me. He is one of the most talented musicians of our time and I couldn't be more proud of what we did together."
The Weight Watchers spokeswoman has been working with Timbaland, Pharrell, and R. Kelly on her upcoming album. "Some of the songs have a nice old school swag to them, but I think people will be very pleasantly surprised with this album 'cause it's about the mood and the groove and real music," she recently shared with Yahoo! Music of the follow-up to 2011's "I Remember Me," will have an old school feel, while revealing that the new record pays homage to Evelyn's 1981 hit "I'm in Love" and Rufus and Chaka's 1979 smash "Do You Love What You Feel."
In the Anthony Mandler-directed clip, the former 'American Idol' star shows off her svelte figure and gets her sexy on in a red bustier and sunglasses while busting out some choreographed moves (by Fatima Robinson) with her shirtless male crew. T.I. also shows up dressed in a tux. His swagger keeps in line with the coolness of his verse, as he stays calm during a peep show. Hudson told Huffington Post about new video: "It's a different side of me. I'm not going to say I discovered anything, but I'm introducing a new side of me."

Daft Punk rock a club in "Lose yourself to dance"

French electronic music duo Daft Punk have teamed up with American singer Pharrell Williams and Nile Rodgers hold their liturgy to funk and disco in the new retro video for their disco-tinged "Lose Yourself to Dance," follows "Get Lucky" as the second single from the robotic-DJ duo's latest fourth studio album, "Random Access Memories." The new video is the shimmering ode to the health benefits and human-spirit lifting qualities of coming alive on the dance floor, and that feels like a lost outtake from "The Midnight Special" circa 1975, it's pretty straightforward.
"Lose Yourself to Dance" is a disco and funk song as Daft Punk expressed that this ode to the dance floor was the result of a desire to create dance music with live drummers. The band's half member Thomas Bangalter elaborated that they wished to redefine dance music as "something lighter or something more [primal]," and that the song is meant to evoke the sense of being unified and connected on the dance floor. The French duo also told Le Nouvel Observateur that they are proud that "Random Access Memories" features strictly live drums, with the exception of one track.
The sturdy funk track features Williams's trademark falsetto whilst Chic songwriter and axeman Rogers does the business on the guitar. Williams likened the track to David Bowie's classic mid-'80s cut with Mick Jagger,"Dancing In The Street," as he told Vibe magazine: "'Lose Yourself To Dance' makes me feel like walking down the street in the middle of the night in London and it's 1984, 1985. I don't hear '70s in that at all. For me, it doesn't sound at all like a Bowie record, but I feel like David Bowie would have loved that record. He could actually sing it."
The new video for "Lost Yourself to Dance," is a pretty simple affair, especially compared to past Daft Punk productions which opens with the album's title in glowing cursive, the clip then segues into a Soul Train-esque performance of the old-skool, funky on an elevated stage. The robotic duo as well as Williams and Rodgers are decked out in glittering jackets and wield clear instruments as they perform the song for a lucky group of dancers who are in fact, losing themselves to dance. The audience undulates below, clad in '70s-style gear, their dancing bodies lit red by the pulsating lights of the space-age club.

Justin Timberlake trys to "Take Back the Night"

Justin Timberlake mixes dancing in the streets with a concert performance in his New York-inspired video for his sensual Disco track, "Take Back the Night," the lead cut to be lifted from his upcoming fourth studio album and the second volume of "The 20/20 Experience," due out September 30 through RCA Records. Timberlake, the pop music maverick and self-appointed legend of the summer, is pretty enthralling in itself and the horn-fueled new millennium disco tune lays down the right groove for Timberlake to entertain crowds all across the New York city that never sleeps.
"Take Back the Night," is a disco and R&B song that lyrically addresses a potential love interest as the 32-year-old singer sings of trying to woo a would-be lover and begging the object of his affection to join him on the dance floor. The track carries a sleek, rhythmic pop production with instrumentation consisting of stirring strings, percolating percussion horn stabs, thumping bass and waka-waka guitars. It also has a distinct Michael Jackson's "Off the Wall" heavy disco vibe, and throwing back to soul's post-disco evolution, infusing dance floor rhythms with impeccable class.
Shortly after the song was released, the Take Back the Night Foundation, an anti-rape organization, expressed concerns about the similarities between the song's title and the organization's name. Timberlake apologized saying that he was unaware of the organization and has come forward to support them: "I wanted to take this opportunity to let all know that neither my song nor its lyrics have any association with the organization. As I've learned more about The Take Back The Night Foundation, I'm moved by its efforts to stop violence against women, create safe communities and encourage respectful relationships for women—Something we all should rally around."
Filmed in New York, the "Take Back The Night" video was directed by Jeff Nicholas, Jonathan Craen and Darren Craig and "harkens back to the days when nightlife ruled the city and beckons everyone within earshot that the night holds endless possibilities," according to a whimsical press release. In the video, Timberlake walks the streets of Chinatown and performs in a black-and-white outfit on the sidewalk, riding in a classic car during the night, have a dance-off with a smooth-moving little boy on the streets from Yankee Stadium to Chinatown before he walks into a club to throw some moves, while interspersed with live footage from his 'Legends of the Summer' world tour, which he is currently traveling on with Jay Z.

Bruno Mars hits the time machine in "Treasure"

Steps back in time, Bruno Mars has personally released the brand new but definitely old school video via Twitter for his sprightly disco thumper, "Treasure." The groovy disco-funk track serves as the official third single from the Hawaiian's sophomore album, "Unorthodox Jukebox," which, as of this post, is en route to hit the 1.5 million copies sold mark in the US. Again, Mars gives the retro, VHS recording look to his new clip, which is basically a performance one as Mars and his band, all dressed in matching in red suits, groove, jam and bop to the might "Treasure" beat and lyrics.
On May 19, Mars began the 2013 Billboard Music Awards with a performance of the single. Described as funky, retro and amusing, the performance was reminiscent of classic Jackson 5 stage shows, from the matching ensembles to the simple, in-line choreography that Mars and his band employed. The song itself is an energetic disco thumper, one of several genres that Mars utilized on "Unorthodox Jukebox." "This is me locking myself in the studio and being free recording whatever it is I want to record," Mars told VH1 about the record. "Just being inspired by all different styles of music, and isn't that what music should be?"
The 27-year-old entertainer insists over sugary early '80s smooth funk guitars and retro-styled disco beats, before declaring his woman, his "treasure" and "golden star" with a sense of unabashed affection. With its grand harmonies, classically kooky hooks and slyly sexual undertones, "Treasure," is stripper-theme funk-pop with gooey synth pads and enormous slap-bass fills that punch through like air-humps. It's a creamy Michael Jackson/Prince-schooled disco soul and the musical mode that makes Mars the happiest. The song makes silk-jumpsuit disco feel contemporary, and the result sounds like a modern day "Rock With You," a feat that few could get away with pulling off so authentically.
The throwback video was shot in Las Vegas on the day after the band's performance on the Billboard Music Awards. Mars directed the video alongside Cameron Duddy, shot it in somewhat Jackson-esque fashion, as treats us to a little time-traveling, which hurls us right into the late '70s with more sparkly suits and disco guitars than we know what to do with. The Hawaiian hitmaker dances under a disco ball with his full band, the Hooligans, in matching red suits and leopard-print shirts, rainbow graphics, grainy camera pictures and charms a young lady in the grainy visuals, which are reminiscent of a VHS recording.

Justin Bieber having fun in "Beauty and a Beat"

Justin Bieber premiered his new found-footage music video with Nicki Minaj for “Beauty And A Beat” on Friday, after an elaborate and hysterical prank that began when the 18-year-old pop star claimed that his laptop and camera, with "personal footage" on them, had been stolen during a stop on his 'Believe' tour. But perhaps the biggest revelation of this whole endeavor is that Bieber is becoming a true artist - he wrote and directed the whole thing!
Bieber hooks up with Swedish hitmaker Max Martin on this dubstep flavored club banger, "Beauty and a Beat," another wrinkle in pop music's appropriation of EDM-inflected breakdowns and basslines, is the third single off of Bieber's latest third studio album, "Believe." The frantic dance track is an uptempo dance and electropop song that also contains elements of R&B.
Lyrically, it speaks about the teen heartthrob wanting to take his love interest to a club, where they can "party like it's 3012". This snip of the song is believed to be analogous to the song "2012 (It Ain't The End)," which also features rapper Minaj, who delivers yet another killer verse. "Beauty And A Beat," is definitely one for the dancefloor, with its rapid drum beats, electro break down and rushing synthesizers after every chorus. Despite all of Bieber's well meant crooning, the highlight has to be Minaj's fast-paced and funny rap in which she refers to Bieber's girlfriend.
In fact, the clip features DIY-style scenes of a personal footage style compilation, showing Bieber behind the scenes and a massive waterpark party, where Minaj occasionally joins him for a 'runaway' performance. In a cheeky move, the video begins with text that recounts an "October 2012" theft - a reference to real-life laptop-swiping that has led to rumors announcing the existence of nude photos of the young popstar. Much of the video sees Bieber holding a camera aimed at himself, so they really ran with the theme here. The video is all about having fun and embracing youth, and goes well with the vibe of the song.

Carly Rae Jepsen Asks A Boy "Call Me Maybe"

Carly Rae Jepsen released the video for her insanely catchy new single "Call Me Maybe," which is her certified platinum debut US single, and the lead single taken from her first EP, "Curiosity." The 26-year-old Canadian singer first came to the public attention in the summer of 2007 when she came third in the fifth season of Canadian Idol, and her "Call Me Maybe" is a fluffy pop gem depicting what happens when love strikes at first sight. It's giddy, catchy, and instantly memorable with clever lyrics.
The upbeat pop track draws influences from dance-pop and disco. Lyrically, the track alludes to the inconvenience that a love at first sight brings to a girl who hopes for a call back from a crush. The song's narrator is obviously no shrinking violet and is confident enough to ask a cute boy out. "Call Me Maybe," is breezy and sweet, a eyelash-fluttering flirtation run hard through the Disney-pop model of digitized feelings and brusque, chipper arrangements, and the ubiquitous pop smash is shaping up to be the song of the summer.
MTV News asked Jepsen if she is anything like that girl on her song? She replied: "When you write a bunch of songs, it's like being asked to pick a favorite kid. You wonder what will be loved and which will just be my own little journal entry that I personally like. It was a surprise that it took off the way it did, but a welcome surprise. I think how it was written and how it is about trying to pick up a guy. It is simple and feels good, and I am a romantic at heart. I like the idea of being in the moment of meeting someone, feeling that buzz and that feeling of attraction that you act on. You have to be spontaneous and brave. I have never been brave enough to ask for his number, but that's how I would do it if I was."
The Ben Knechtel-directed clip portrays Jepsen rehearsing the track with her band, and her bandmates push her to go wash her car, where she trying to gain attention from her attractive neighbor, portrayed by Holden Nowell, while he's working on his lawn, and is revealed to be gay at the close of the story. "It felt like a really welcoming gesture," Jepsen says of the video. "We had just signed the documents not a day or two before and then they posted the video and I kind of realized how sincere they were about helping me."

Katy Perry's "California Gurls" So Sweet It Hurts

The incomparable busty pop tart Katy Perry has just unveiled her pastel-colored, candy-coated new video on MTV for her latest summer track, "California Gurls!" featuring her collaboration, rapper Snoop Dogg. "California Gurls" serves as the lead single of her upcoming third studio album, "Teenage Dream," which is set for release on August 24. It's way too sweet on a variety of levels, and the fashion of the video includes her 'cupcake bras' that are quite funny as well.
The video was directed by Mathew Cullen who has plenty of surprises packed in his sweet tooth. In the music video, Perry is a Candyfornia's part, a game based in poker and board games. The queen of 'Candyfornia' is dressed in little or nothing and trounces around Candyfornia trying to save her California Gurls from Dogg's Sugar Daddy and his Gummi Bear minions. The settings are inspired in Alice's Adventures in Wonderland and Charlie and the Chocolate Factory, where there many cupcakes, ice creams, candy floss and lollipops. Moreover some California's elements are also appear, like Hollywood Walk of Fame, Hollywood Sign and some West Coast beaches.
"It's definitely something to watch when you have the munchies. It's all edible. We named it 'Candyfornia' instead of 'California,' so it's a different world," Perry in interview with MTV News. "It's not just like, 'Oh, let's go to the beach and throw a party and then shoot a music video!' It's more like, 'Let's put us California Gurls in a whole different world!'" The video is bright and brash and very likely to give you a toothache. Like the song, there is nothing understated about it.
The 25-year-old Grammy-nominated artist has gone from internet music sensation to bona fide international star in just two years. Her multi-platinum debut album, "One of the Boys," generated four hit singles: "I Kissed A Girl," "Hot N Cold," "Thinking Of You" and "Waking Up In Vegas." "It looks like it's going to be a sleepless year," she told MTV News. "It's gonna be really fun. I think we're going to do these type of things, especially for the fans. We're just starting to roll the record out, and it's all beginning again. Although I don't feel like I'm back. I feel like it's a continuum." Meanwhile, "California Gurls," is currently the No.1 song in the country, and the fastest-rising single to Top 10 radio in more than four years. Overall, the video is a sweet treat for your eyes. Eye candy definitely can't be missed in this video!

Lady Gaga Unleashed New Video For "Alejandro"

One-woman army Lady Gaga has just unleashed a new music video on her Youtube channel for her latest eagerly anticipated single "Alejandro," treating fans with dark, provocative scenes some of which make reference to Madonna's "Vogue," the another epic and self-indulgent near nine-minute-long journey will definitely draw comparisons between her and Madonna. She even looks a little like Madonna in it, sporting a platinum blond wig a black blazer suit and a machine gun bra. It sees the singer baring a cold heart, which presumably belongs to Alejandro.
"Alejandro" is the 3rd single from Gaga's 2nd studio album "The Fame Mons†er." It was co-written by Gaga with RedOne, it is composed as a mid-tempo Europop song with an uplifting melody and disco influences, where Gaga sings in a non-English accent about bidding farewell to her lovers. The song went to US radio on April 20 and was released internationally as a digital download in May. Every song in the album represents a 'fear' of some 'monster.' This song, in the words of Gaga represents 'The fear of men monster.' It has a very laid back Spanish feel to it, the music is definitely reminiscent of Madonna's "La isla Bonita." Though the lyrics are very different. The video was directed by the legendary photographer Steven Klein, who has worked with Madonna told Rolling Stones. "She likes epics. It fits her personality. We combined dance, narrative and attributes of surrealism. The process was to express Gaga's desire to reveal her heart and bear her soul."
The 24-year-old pop performer recently told the press her video was about "the purity of my friendships with my gay friends, and how I've been unable to find that with a straight man in my life. It's a celebration and an admiration of gay love—it confesses my envy of the courage and bravery they require to be together. In the video I'm pining for the love of my gay friends—but they just don't want me to be with them." Hence the shirtless men with bowl cuts dancing around in high heels and underwear that concludes with Gaga doing a little Bob Fosse-esque dance and stripping for them in a giant orgy. Throughout the video, she's encircled by an army of choreographed, chiseled dancers writhing around her body in a protective way. Like always, Gaga is dressed to provoke and wears a red leather nun's habit, the dancing and costumes are great as well. All melds to make the video play out like a visual love letter to Madonna's early '90s "Blond Ambition" era.
I think Gaga is still one of the hardest working singers and songwriters out there today and she goes above and beyond to bring not only extravagant shows but great songs, lyrics and passion to the music business. With the "Fame Monster" continually throwing creative punches like this, the only question viewers can ask themselves now is where can Gaga possibly go next? Pretty sure she'll enjoy the challenge. Gaga will be touring the US this summer in her "Monster Ball" tour, kicking off July 1 in Boston. I'm not going to waste your time talking about the video, and enjoy this creative expression of "dark" art.

Gabriella Cilmi Disco-inspired "Hearts Don't Lie"

After the top 10 UK success of her brilliant single "On A Mission," Australian singer Gabriela Cilmi is now back for a second serving and re-team with English pop production house Xenomania for "Hearts Don't Lie" from her latest disco drenched sophomore album "Ten," which Cilmi describes as "lots of uptempo funk and disco-inspired numbers designed to make people groove." The album is preceded by the single "On a Mission" and marks Cilmi's foray into more 1980s inspired music.
"Hearts Don't Lie" which she likens to a Bee Gees song, doesn't escape the 1980's sound Cilmi's trying to achieve. It's more of a soul-dance-jazz fusion. The track is got a touch of funk bass, a great disco beat and has one very big chorus. Clearly Cilmi's intent on conquering dancefloors across the world with this new sound. Another great 70's-inspired pop song, and I still love her new direction, which is absolutely spectacular and I can definitely see a future for her.
While everyone seems to be droppin' their draws left right and center, Aussie pop princess is bucking the trend and keepings things fun and flirty in her new video, which which was heavily inspired by seventies/eighties disco, Blondie and the gays. In the Studio 54 inspired video, Cilmi transforms herself into a modern day disco diva to get down to the sounds of the seventies, showing that it's easy to be utterly drop dead sexy and completely classy at the same time. It's important to enjoy the music for what it really is, meaningful and entertaining art.
Two years after she was catapulted from obscurity into the charts with breakthrough pop hit "Sweet About Me," Cilmi is channeling a more mature look for her new album. Having turned 18, and now based in England, the Melbourne-raised star has put her teen pop days behind her for a sexy new style. Promoting her new single "Hearts Don't Lie," Cilmi strikes a sultry pose in a skimpy yellow swimsuit. As part of her new disco diva image for her new album "Ten," Cilmi shows off her dancing skills in variety of colorful dresses in the fast-paced video for "Heart's Don't Lie."