Remember when ABC Family used ZZ Ward's soulful title track "Til The Casket Drops" in the haunting promo for their smash hit series "Pretty Little Liars" Season 3 in 2012? Well, the network has once again turned to the talented crooner by tapping Ward's new single, "Last Love Song," and to set the mood for the upcoming Summer Season 5, which returns on Tuesday, June 10th. Be sure to tune in for a crazy time, dolls! Along with the exciting ad placement, Ward's emotional single has also received a proper music video, premiering exclusively on Billboard.com.
Penned by Ward herself, and produced by Ryan Tedder and his OneRepublic band mate Brent Kutzle, "Last Love Song" is the third single and a highlight from pop-rock singer-songwriter's debut album, "Til The Casket Drops." Lyrically, it finds her singing about a post-relationship retrospective. The breakup ballad is easily the most heart-wrenching of the three. It pulls the emotional strings in this stirring and chill-inducing song, making it the perfect fit for the ups and downs of the popular characters' relationship.
Basically, the emotional charged guitar driven number is suitably romantic with Ward's raw-soulful vocals and bittersweet lyrics. In a recently interview with Ward, she stated that she chose "Last Love Song" as the next single because it would show fans her more vulnerable side, and she was right. "I'm so excited about the video for 'Last Love Song,'" says the musically gifted songbird. "Its message is something I think a lot of people can relate to. I wanted to convey that message and the song's raw emotion in a way that would connect with my fans just as much as the music and lyrics do."
Filmed in both Los Angeles and San Francisco with director Joseph Toman, and the beautiful black-and-white clip for "Last Love Song," is beautiful in its simplicity, showing a more vulnerable side to the sultry, soul-rocker's raw and vulnerable breakup ballad and gives the first glimpse at Ward without her signature fedora. The heartrendering clip also makes perfect sense when placed next to Pretty Little Liars' ongoing saga that chronicle the roller coaster love story between Aria Montgomery (Lucy Hale) and Ezra Fitz (Ian Harding).
Penned by Ward herself, and produced by Ryan Tedder and his OneRepublic band mate Brent Kutzle, "Last Love Song" is the third single and a highlight from pop-rock singer-songwriter's debut album, "Til The Casket Drops." Lyrically, it finds her singing about a post-relationship retrospective. The breakup ballad is easily the most heart-wrenching of the three. It pulls the emotional strings in this stirring and chill-inducing song, making it the perfect fit for the ups and downs of the popular characters' relationship.
Basically, the emotional charged guitar driven number is suitably romantic with Ward's raw-soulful vocals and bittersweet lyrics. In a recently interview with Ward, she stated that she chose "Last Love Song" as the next single because it would show fans her more vulnerable side, and she was right. "I'm so excited about the video for 'Last Love Song,'" says the musically gifted songbird. "Its message is something I think a lot of people can relate to. I wanted to convey that message and the song's raw emotion in a way that would connect with my fans just as much as the music and lyrics do."
Filmed in both Los Angeles and San Francisco with director Joseph Toman, and the beautiful black-and-white clip for "Last Love Song," is beautiful in its simplicity, showing a more vulnerable side to the sultry, soul-rocker's raw and vulnerable breakup ballad and gives the first glimpse at Ward without her signature fedora. The heartrendering clip also makes perfect sense when placed next to Pretty Little Liars' ongoing saga that chronicle the roller coaster love story between Aria Montgomery (Lucy Hale) and Ezra Fitz (Ian Harding).
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