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Showing posts with label 3OH3. Show all posts
Showing posts with label 3OH3. Show all posts

Thursday, March 7, 2013

3OH!3 trying to rescue fresh fish "Back To Life"

Shortly after premiering their new single "Back To Life," the guys from 30H!3 have posted the music video for the song as well. The latest track was served as the second single and fourth overall from the American electronic pop duo's upcoming fourth studio album, "Omens," which is currently set to be released June 18th.
Bro-pop behemoths 30H!3 are "Back To Life" and reclaim the throne from LMFAO, Timeflies and any other purveyors of dance-able beer pong tournament background music who have stepped in during the duo's absence after being pushed back on multiple occasions since mid-2012. The Colorado duo has also recently announced their presence on this summer's Vans Warped Tour from June 30 to July 14.
The song written by Sean Foreman and Nathaniel Motte, and it's the second track we've heard from their forthcoming LP, and as with prior cut "Youngblood," this one demonstrates a more restrained, mature sound for the guys. But while it may sound like our little party-prone brothers are growing up right before our eyes, the vandalism-heavy video and the party-centric lyrics prove they're the same brothers we've always known.
In their Mickey Finnegan-directed clip, the boys spend an afternoon terrorizing their local supermarket. And by "terrorizing," we mean "rescuing" the fresh dancing lobster and shrimp at the fish counter. Don't tell us you've never thought about doing that. After a run-in with a giant deli counter worker, the boys make a narrow escape, fresh fish in tow, and head straight to the beach. Just when you think they're about to enjoy a romantic picnic, the boys dump the fish back in the ocean! Such a noble act, but unfortunately, the fish kinda already died en route. It's super sad, but we totally support the message from 30H!3!

Saturday, August 18, 2012

3OH!3 fight for a girl in 'You're Gonna Love This'

After ceding party-rock crown to LMFAO, 3OH!3 are back with a brand-new visuals for the electro pop duo's comeback single, "You're Gonna Love This," the first official single slated to appear on the hard-partying boys' forthcoming fourth studio album, "Omens," and designs for a return to the throne.
The Colorado duo have been working on their "Omens" album, and their last offering was 2010's mostly ignored "Streets Of Gold," and in the two years since, they've had LMFAO, Cobra Starship and Ke$ha steal the spotlight in the irony-loving-booze-guzzling-party-rocking niche of dance-pop. So where does that leave them? In the case of "You're Gonna Love This," it leaves them desperately attempting to play catch up.
The clip follows a slightly tipsy Sean Foreman and Nathaniel Motte as they make poor decisions and try to engage in an increasingly complex game of one-upmanship, one that involves little more than sinking impossible shots in and impress the same girl by engaging in various ridiculous games, including throwing a coin into a glass, hitting a golf ball into a trash can, and throwing a basketball into a swimming pool from a rooftop. However, it's a Tom Cruise impersonator who eventually wins the girl's heart in this clip which is set at Las Vegas' Planet Hollywood Casino.
The plot of the Isaac Ravishankara-directed clip, as it were, is simple and the sonics of the song itself, which, with its electro whomp, starry synths and robo-voco chorus, seems destined to dominate the clubs. They've spent a year in the wilderness, and now they're mustering forces and beginning their siege on the city, and it's the opening salvo in the war for our hard-partying future, a battle that 3OH!3 are determined not to lose. Will they succeed in reclaiming the crown from LMFAO? We'll just have to wait and see, and like any good game of thrones, when it comes to party rocking, you win or you die.