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Showing posts with label OK Go. Show all posts
Showing posts with label OK Go. Show all posts

Tuesday, October 28, 2014

OK Go ride on scooters in "I Won't Let You Down"

Alternative rocker OK Go have been dazzling us with their super-creative videos for years. Their latest eye-catching spectacle of a music video, for the single "I Won't Let You Down," off their fourth LP, "Hungry Ghosts," continues that trend by featuring a cast of hundreds, Honda UNI-CUB personal transport devices and a lot of brightly-colored umbrellas as the inventive alt-pop foursome visited Tokyo's Robot Restaurant, a 12-floor underground theater with robots roller-skating to heavy metal music.
OK Go frontman Damian Kulash said of this futuristic dance-floor banger to Purevolume: "'I Won't Let You Down' is the closest that spaceship OK Go has come to the planet disco. We were playing around with beats and grooves and stumbled upon one of those moments of alchemy where a ball of light just jumps out of the sound. Suddenly there was a flash of Jackson Five and Diana Ross and we knew we had something worth chasing." As always, the music itself leaves a lot to be desired, but the visuals make it worth at least one watch.
The innovative clip, released Monday on NBC News' Today show Monday morning, raises this humans vs. machines theme literally sky-high. Filmed by a camera on a drone, the clip starts off small enough with the band pulling off some overly choreographed hijinks on their motorized scooters. Accompanied by dozens of elaborately choreographed dancers that are all holding umbrellas in perfect synch. The logistics of any choreographed dance aren't just tricky, they're downright baffling, and the larger the routine, the exponentially more baffling the logistics grow. By that line of thinking you'd figure the latest video would be impossible.
But each time the camera zooms up and away for a birds-eye view, you get a sense of just how absurd the scope of this project was. In classic OK Go style, it's tightly choreographed and seems to take place in a strange warehouse. By the end we're looking down on literally hundreds of Japanese schoolgirls popping open their umbrellas in perfect timing to produce what looks like the kaleidoscope becomes a football-field sized LED display and wondering just how many hours went into the production of this madness. OK Go is the true master of the viral music video!

Saturday, June 21, 2014

OK Go Plays Tricks In "Writing's On The Wall"

OK Go has done it again! The alternative rock band released another innovative video for their song "The Writing's On The Wall," with amazing optical illusions. Past OK Go videos have featured everything from dancing dogs to an extraordinarily complex Rube Goldberg machine, but their latest mind-blowing brilliant clip for "The Writing's on the Wall" is stripped down and it's one of their quirkiest videos yet! As you watch this trippy, art-filled video, you realize that nothing is what it seems, and OK Go proves once again they've mastered the Internet.
"The Writing's On The Wall," the first single off the group's fourth album "Hungry Ghosts," due out on October 14th, is about a troubled relationship in which the two parties see things in different ways. The writing is indeed on the wall for the pair. The track is an expression that suggests a portent of doom or misfortune. It originates from the Old Testament Book of Daniel Chapter 5, where during a banquet hosted by King Belshazzar, a mysterious hand appeared and wrote on the palace wall the words, "Mene, Mene, Tekel, Upharsin." Daniel interpreted this message as the imminent end for the Babylonian kingdom. Belshazzar was slain that night and the Persians sacked the capital city.
Taking nearly three weeks to assemble the set, painting the images, choreographing the moves in a cavernous Brooklyn lot and 61 takes to get right, the video attempts to channel and add motion to the geometric paintings of artists like Felice Varini, Salvador Dalí and Dan Tobin-Smith while remaining true to the track that inspired it, a pre-break-up report from a relationship in which the couple keep seeing things in different ways. The connection with the song becomes explicit during the bridge, when a rolling camera deciphers a message that reads, "I think I understand you, but I don't."
The video features the band members romping through a series of 28 live optical illusions have been painted and prepared and is meant to challenge your perspective with images that only become clear when the camera hits an exact mark. In one shot, an arcing camera finds everything you see is actually a trick of the eye. "It was important to me that we didn't add a layer of meaning that's not already there," explained frontman and co-director Damian Kulash to Rolling Stone. "We wanted to be able to have messages in there, but I didn't want them going throughout the entire song in way that would make you feel like you were reading the whole time." It feels like the viewer is right there with the group members. Watch it below.

Tuesday, April 3, 2012

OK Go Depicts Colorful Tango In "Skyscrapers"

OK Go presents a sultry new clever dancing video for their song "Skyscrapers," taken from their third studio album "The Blue Colour Of The Sky," which came out two years ago. As usual the Chicago-based alternative rock band finds unique ways of visually translating their songs into interesting pieces of art, all while keeping it rather simple.
"Skyscrapers" has lent its playful elegance, and is also heavily influenced by Prince both musically and in the fact that it references his classic cuts like "1999" and "Purple Rain." Reflecting the emotionally-driven tune, the video is driven by a chromatic tango between the video director Trish Sie and dancer Moti Buchboot. Although there are no choreographed treadmill numbers to note, the less involved video still presents a good representation of OK Go as a band who is not afraid to break the mold when it comes to their accompanying visuals.
We've always loved OK Go before the treadmill video and they have always delivered both musically and visually. Their new video, for the song "Skyscrapers," isn't as visually impressive as one of their Rube Goldberg machines, or driving a car into stuff and having the noise of the collisions compose a song, but it is mellow and very pretty. The latest video features a sultry montage of dance moves through a series of colorful urban backdrops that Grammy Award-winning American choreographer and director along with Buchboot do a beautiful Tango dance that carries the action through the video.
It focuses on a couple who dance a tango in a quintessentially dreamy and romantic street scene through a gritty, yet vibrant, urban rainbow. The band actually gets a break this time. They're not even in the clip. Tangoing in front of vibrant-colored walls and their outfits mimic each scene to give the video a chameleon-like feel. The colors and wardrobe changes continue throughout the video. It's deceptively complex, with the dancers moving in and out of the frames to make it appear like one continuous shot.