The punk girl who never grows Avril Lavigne lets her love affair for the beloved Japanese mascot go wild in the music video for the brand new Japanese single "Hello Kitty," the fourth single from the pop/rock singer's self-titled fifth album. Canadian-French singer didn't turn up to be the successful album all Lavigne fans hoped to be, but at least it spawned one Top 20 US hit and made Lavigne play sold-out tours in Asia, and Latin America. However, the new video as a whole is unfortunate and its unlike anything we've seen from the singer-but not necessarily in a good way. It will leave you sad and confused.
Clearly she's been body-snatched for "Hello Kitty," a sugar-coated dance jam that was inspired by a fictional female white Japanese bobtail cat with a red bow that was created in 1974 by the Japanese company Sanrio, is about an "aggressive" love with the fictional character, where it includes Lavigne commenting on slumber parties, loving the kitty, having fun and eating. It's a strong electro-pop and pseudo-dubstep song that is heavily influenced by hard rock and pop punk, while it features a dub-step influenced drop. The song is noted as Lavigne's first electronic experimental track in her career to-date.
Lavigne penned this experimental electronic dubstep track about the cute Japanese line that seems to acknowledge its own tokenism by adopting a "J-Pop American Funtime Now!" sheen. "I love Hello Kitty so much there's a song on the record called Hello Kitty. Pink is my favorite color... I'm really excited about this song," she gushed to Ryan Seacrest. "I'm obsessed with Hello Kitty and it's really fun and the sound is different." Not only is this song about Lavigne's love of the Japanese brand but also has a double meaning. "Obviously it's flirtatious and somewhat sexual," she told Digital Spy lyrically, "but it's genuinely about my love for Hello Kitty as well!"
Self-infantalization has always been a mainstay of Lavigne's personal brand, but as she starts creeping towards 30 she's decided to take a page from Gwen Stefani's book and insert herself in a culture that absolutely reveres that sort of thing: hello, Japan! In a candy-colored clip Lavigne shows her love for the distant country as she is flanked by Japanese doll-looking background dancers and attempts to do a choreography around in cute candy stores, eats yummy sushi, and takes photographs like a touring while walking the streets of Tokyo. Mrs. Nickelback is clearly having more fun than any of us on the track. Get ready to be slayed!
Clearly she's been body-snatched for "Hello Kitty," a sugar-coated dance jam that was inspired by a fictional female white Japanese bobtail cat with a red bow that was created in 1974 by the Japanese company Sanrio, is about an "aggressive" love with the fictional character, where it includes Lavigne commenting on slumber parties, loving the kitty, having fun and eating. It's a strong electro-pop and pseudo-dubstep song that is heavily influenced by hard rock and pop punk, while it features a dub-step influenced drop. The song is noted as Lavigne's first electronic experimental track in her career to-date.
Lavigne penned this experimental electronic dubstep track about the cute Japanese line that seems to acknowledge its own tokenism by adopting a "J-Pop American Funtime Now!" sheen. "I love Hello Kitty so much there's a song on the record called Hello Kitty. Pink is my favorite color... I'm really excited about this song," she gushed to Ryan Seacrest. "I'm obsessed with Hello Kitty and it's really fun and the sound is different." Not only is this song about Lavigne's love of the Japanese brand but also has a double meaning. "Obviously it's flirtatious and somewhat sexual," she told Digital Spy lyrically, "but it's genuinely about my love for Hello Kitty as well!"
Self-infantalization has always been a mainstay of Lavigne's personal brand, but as she starts creeping towards 30 she's decided to take a page from Gwen Stefani's book and insert herself in a culture that absolutely reveres that sort of thing: hello, Japan! In a candy-colored clip Lavigne shows her love for the distant country as she is flanked by Japanese doll-looking background dancers and attempts to do a choreography around in cute candy stores, eats yummy sushi, and takes photographs like a touring while walking the streets of Tokyo. Mrs. Nickelback is clearly having more fun than any of us on the track. Get ready to be slayed!
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