Yellowcard Aims For The Heart In "Sing For Me"

Yellowcard have unveiled a brand new music video on MTV for their song, "Sing For Me," which is one of the most touching songs on band's stellar comeback full-length, "When You're Through Thinking, Say Yes," which marked the band's reunion after a four year hiatus. With positive and heart warming messages, the video featuring real-life stories from real people talking about their real situations.
Yellowcard knows how to write a catchy tune and win critics' hearts, so what to do with all of the attention? Make sure the message matters. The song was written from the perspective of Key's terminally ill aunt Stephanie, who passed away earlier this year from brain cancer. Florida punk-pop quintet showcases their motivational and inspirational side in this new video for "Sing For Me." The group intersperses footage of the band with a cavalcade of motivational aphorisms and messages from those who have seemingly overcame difficult obstacles. The sentiment is truly inspiring.
The band's frontman Ryan Key turned a personal struggle into inspiration, gathering an army of survivors along the way and passing on warm and fuzzies to the rest of us. It may seem cryptic until you learn the song's backstory: "About a year and a half ago, I found out that my Aunt Stephanie was diagnosed with brain cancer. She has been a positive force for me throughout my entire life," Key told MTV. "We were working on material for 'When You're Through Thinking, Say Yes' when I received this news, so I knew it was something I wanted to write about. The idea for the video came completely from our director, Robby Starbuck. It was perfect."
Yellowcard highlight Post Secret-like confessionals in "Sing For Me" video. Confessions run from personal anecdotes and testimonies of survival to admitted vulnerabilities and the simple thanks for people and things. Even the band gets involved, holding up their own note cards in memory of lost loved ones and in dedication to those that give strength. The effect does not go unnoticed in relation to the song's overall message to "follow your heart" and to not "second guess the note you're on." It's a beautifully orchestrated and emotionally invested song, and the video's seriously a heartfelt. Key took time out to give us the lowdown on how it came about.

Yellowcard Debuts "Hang You Up" Video On MTV

American alternative punk band Yellowcard has unveiled a new video on MTV yesterday for their latest single, "Hang You Up," which is the second single culled from their unanimously-hailed new full-length and Hopeless Records debut "When You're Through Thinking, Say Yes." Yellowcard frontman Ryan Key tries in vain to win back an ex-girlfriend, but ends up winning over her friend instead in this humorous video for "Hang You Up."
You think you had it rough trying to get over an ex? Try singing to one who already has a restraining order against you as Key does in the "Hang You Up" video, directed by VMA Award winner Chris Marrs Piliero. Maybe Key's a nice guy, but the reasons for the breakup add up: singing while a guy next to you is trying to use the phone. Stealing a milk shake. Countering a drive-through order by singing through the intercom. It's total breakup material, and takes the song's sad subject matter and gives it a little unexpected levity while providing some surreal commentary on video cliches. Eventually, our hero tracks down his ex, who's clearly not happy about the incessant singing in their relationship.
The clip follows Key as he walks down the street, puts on his fast food apron and heads into work as a waiter in a diner called Angelo's Hamburgers, as he sings the song while he works. He then spots his ex-girlfriends outside and goes out to see her, while she confronts him and leaves, as he starts singing again. He is then walking away and goes to the parking lot where the band is playing, and as he picks up an acoustic guitar, the band plays the song together at the parking lot. As he finishes, the ex's friend approaches and says, "You can sing me a pre-chorus anytime. Call me!"
Last fall, the Florida-based multi-platinum selling pop punk group returned from a two-year hiatus with the new album "When You're Through Thinking, Say Yes." The album's title comes from a text message sent to a girl by Key, who said the album was inspired by "the fight I still have in me." He explained: "I took two years away from Yellowcard to sort of refocus my entire life. When it came time to write for the record, I was overwhelmed with the feeling of fighting to get our band back where we wanted it to be. I think there is an overall theme of moving forward and living in the present." "When You're Through Thinking, Say Yes," is a great example of the group's lighthearted vibe and goofy spirit.