Far East Movement Debut "Turn Up The Love"

Far East Movement team up with the Karen Amanda Reifer-fronted Barbados four-piece pop band, Cover Drive, to throw a street party for their new UK single and video "Turn Up the Love," a rare love song from the hip-hop group known for its high-energy dance tracks.
Follow-up to the group's single "Live My Life" with Justin Bieber, the international pop friendly tune "Turn Up The Love," serves as the third single off Electro-pop band's sophomore major label set, "Dirty Bass." To give the song some international flair, the East L.A. outfit wrangled in Barbadian quartet Cover Drive to sing the chorus, and featuring heavy dance beat with Karen Amanda Reifer on the hook.
Directed by Matt Alonzo, the feel-good 'celebratory' clip for "Turn Up the Love," offers the usual Far East Movement fare, and sees the "Like a G6" hitmakers wearing ridiculously-huge fake bling-blings, along with Cover Drive to host a flashy party on the streets where everybody's invited to dance their troubles away from day to night time. The beat is hot, and Amanda's chorus is ace!
The colorful video is based on the simple concept of a summer street party, with grilling, cars and boomboxes. When night falls, a larger group of people gathers together to sing in unison and party the night away. As the whooshing synths play out the song, the crowd engages in a little bit of hip-hop line dancing. Every day is Friday in the Far East Movement land!

Far East Movement Party It Up In "Live My Life"

East L.A. hip-pop outfit Far East Movement team up with LMFAO's Redfoo dropped a new video for their Justin Bieber-assisted fist-pumping jam "Live My Life," the lead single from the Electro Hop and Hip-Hop quartet's upcoming fourth studio installment "Dirty Bass," coming out on May 8th. The group has bridged the gap between underground party records and mainstream hip-hop and pop since 2003.
The RedOne-produced party anthem is grinding and a little dirty. "We're thrilled to have Justin be a part of Dirty Bass," rapper Kevin Nishimura told RollingStone.com about the club-busting collaboration. "Far East Movement has always focused on unexpected collaborations and mashing up musical genres, which keeps making music exciting. 'Live My Life' is a song we think both Far East Movement and Bieber fans will enjoy together." Talking about the song, he gushed, "We [wanted] to make a song that bridges that gap between the young audience and our audience, and the club audience that pops bottles and gets crazy."
Shot in Amsterdam earlier this month, and Redfoo making his directorial debut, was the man behind the lens. Features dance thumper tune and its "Party Rock remix," the clip follows Far East Movement and Redfoo as they throw a street party and lead a troupe of people to do a flash mob with a bunch of fans in the new video, which carries on the Party Rock vibe, and lots of bright colors and zebra print, and plenty of G6-like shenanigans, but Bieber is nowhere to be found in the visual.
"Word spread quickly that we were shooting the music video around the city. Kids were out of school because of a teacher strike," said Nishimura, who kicks off things by looking over one of the city's many bridges before turning on his boombox and walking the streets to pick up one of his favorite girls. From there, he runs into his electro hop group members, who hit a switch in their mini car and transforms it into a party bus and it's on from there. They're having so much fun that they even get a cranky old man to join in on the party.