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Showing posts with label Krewella. Show all posts
Showing posts with label Krewella. Show all posts

Monday, March 24, 2014

Krewella liberating children in "Enjoy the Ride"

Krewella diving into a dark circus-themed story and takes you to that creepy carnival from your nightmares with a new cryptic video for their latest hit song "Enjoy The Ride," the sixth overall single taken from the Chicago EDM trio's debut studio album, "Get Wet," which was released last year. “Enjoy The Ride” highlights the best of the Yousef sisters and Rain Man bringing their fused, power punching EDM and pop. The harmonies between the sisters shines throughout, giving the song it’s pop edge with Krewella’s signature stamp of making EDM relatable and more mainstream.
Taking their fist-pumping dance jams, the success of the band's album "Get Wet" has not slowed them down a bit. The EDM trio's new video continues this trend, as they chose the subconscious of a magical and adventurous young circus dancer as the setting for "Enjoy The Ride," and telling a story about liberating people with a little help from their friends. The Kevin Tancharoen-directed visuals take their viewer on a journey through the futuristic/fantastical world of a beautiful but enslaved circus performer, cut with scenes of Yasmin singing in front of happy-go-lucky ravers. Once again, they prove that outcasts know how to party.
The video opens with the trio sitting in a forest with their followers, watching a circus via TV monitors which shows them a brand new "attraction" added to the circus and see two young kids who are being held captive in an eerie steampunk-influenced carnival: a young girl being held in a cage, and a boy visits the circus, he himself captive with a lock around his neck, and is taken into a tent to watch a show. Inside, the girl dances with Matrix-like effects but is soon interrupted by a fight at the tent entrance. The boy is freed from and runs away after a set of keys are given to him.
In the early morning, he frees the girl from the cage and they run off into the forest where children find Salvation through the magic of EDM as Krewella's followers greet them with open arms, and invite them to come and rage the pain away with them. The video ends on a bittersweet note, though, it turns out that this rescue mission was all just a dream and sadly enough the kids are still prisoners at the end. It's fascinating to see the creepy clip come together in such a short space of time. Strap yourself in for a very enjoyable ride and watch below.

Thursday, January 30, 2014

Krewella catching their journey in "Human"

Krewella has just released the music video for "Human," the third international single and sixth overall taken from the popular EDM trio's latest hit debut album "Get Wet," released last September via Columbia.
 The emotional record is scheduled to impact Top 40 radio in early-February. This time, the electronic music trio, consists of sisters Jahan Yousaf, Yasmine Yousaf and 'Rain Man,' opt for a more soft and delicate production. Moving away from the strength of their previous singles and focusing on a dance piano ballad with touches of dubstep.
The road to the top of electronic music charts has been a long, yet rewarding journey for Chicago producer trio Krewella. Millions of adoring fans around the world have committed themselves to "Krewlife" as the breakout electro / dubstep group achieved stardom with successive hit singles. Krewella kicks off the New Year with the release of an emotionally charged music video for their inspirational dubstep single "Human," its emotion is just so raw and powerful. Well, the new video for their chillstep ballad was really no different. Krewella reminds us all that no matter what, We're only "Human."
With all the smoke and mirrors involved in the entertainment industry, it's incredibly refreshing to see that Krewella isn't afraid to show the world their true colors. This four-minute video is merely a snapshot of their journey to superstardom over the past two years, but it still manages to say everything about who Jahan, Yasmine, and 'Rain Man' are as people; anger and joy, sweat and tears, good times and bad, these are all parts of being human no matter who you are, where you're from, or what you do for a living. It's a recap video of two full years of touring and other shenanigans and the emotional shots of Krewella  in candid moments of sadness, loneliness, and exhaustion in contrast to some heartwarming moments of joy and togetherness.
The clip that fits perfectly with the song and really drives home the "I am only human" chorus, as director and videographer behind many of Krewella's visuals, Miles Evert, truly captures the humanity of these artists. It opens up with a quote: "This video was shot during our last two years of touring. It is dedicated to you, our Krew...the ones that make this dream possible." The clip featuring the trials and tribulations Krewella has faced on the rise to fame: A drunken hotel argument! A wedding proposal! Teary breakdowns on the road! An elimination round in which one of the members is kicked out of the band. Fans will see the hardships Krewella goes through to make their dreams possible.

Sunday, August 4, 2013

Krewella unplugs for party in "Live for the Night"

The Chicago-based EDM troublemakers Krewella is back in action and throw an atomic-powered rave in their new Zombie-infested clip for their latest summer hit single, "Live For The Night," the ultimate synth-pumped,  high-energy drumstep, bass-thumping ode to go-wing-hard, will be the lead single from the electronic dance music group's upcoming debut full-length studio album, "Get Wet," which hits shelves on September 24th via Columbia Records.
Krewella had a huge commercial breakthrough earlier this year with gold-certified "Alive," the radio-friendly club anthem and has become a true crossover success story. Now the darlings of American EDM are set to build on that momentum with "Live For The Night." Chicago sisters Jahan and Yasmine Yousaf, along with their producer Rain Man kind of freaking slay, put their lovably rowdy spin on a big night out, and make big-top EDM cut with dubstep skronk and moombahton groove while singing about whiskey, bitches, and doing it like rock stars.
Their dub-heavy electro pop outputs, "Live For The Night" again taps into that catchy, big room sound for which the trio have become synonymous. The synths, bass and melodies are so much more beefy then anything they have previously released creating a heavier more aggressive sound. You've seen it before, dance music fans texting, tweeting and instagramming their experiences away at every show you attend, Krewella seeks to change that. The troublesome trio brings new light to the night of a dreary, small town, forcing entire town to unplug from their media saturated life by cutting the power and hosting a rave party of 'nuclear' proportions, their own party in the sheltered suburbia.
That no-holds-barred approach to nightlife is reflected in the wild video. Directed by the Grammy-winning video squad Aggressive, the Invasion Of The Body Snatchers meets '90s rave themed visual opens on a world where everyone has been transformed into a screen zombie, every pair of glazed-over eyes glued to a smartphone or computer monitor. To save the day, Krewella breaks into a local nuclear power plant, and cuts all power to the town, forcing the slumbering post-apocalyptic masses to all meet up for a revitalizing crazy wild dance party with some suspicious cops trailing the crew the whole time, and go out with a bang.

Monday, December 31, 2012

Krewella living life to the fullest in "Alive" video

Chicago EDM group Krewella has been around for the better part of half a decade, which means they have plenty of friends in the business. That comes in handy, it turns out, when putting together a 8-track remix EP, "Play Harder," the band's first EP, topped Beatport, dance music's biggest retailer, out December 10. The Electronic dance music group have let loose a brand new official music video for their hit single "Alive," one of the many soon-to-be-banger-tracks with a few remixes off of their EP.
"A lot of the remixers are friends that we know personally and reached out to," the electro trio composed of Jahan Yousaf, Yasmine Yousaf and Kris "Rain Man" Trindl said in an email to The Huffington Post. "We are blessed to know so many talented producers." Calling in friends and confidants is a smart move for Krewella, who embrace a certain DIY approach to music and the consumption of it. "We're going to keep putting our music out for free, but if we sell certain records, we encourage our fans to grab our music in any way possible," the group wrote before adding, "*cough cough zippyshare.*"
Krewella's EP contains a wide range of EDM styles including dubstep, electro & progressive house, drumstep, and moombahton. And perhaps that makes their success even sweeter. "Alive," is a huge melodic electro house banger, and an track full of rebellion and living life to the fullest. I don't think there's any doubt 2013 will begin with an enormous Krewella takeover.  Moving quicker through the EDM ranks than two hot girls can drag their guy friend to the front row of a show, their rise to success has been impressive.
The Brian Schlam directed-video takes place in a run down desert which leads to breaking stuff, partying, and burning a stuffed panda bears, depicts three band members and co. causing a ruckus in post-apocalyptic barren lands. This clip for "Alive" is all about that teenage fantasy of having a dilapidated Instagram-y crash pad in the desert, where you and your friends can spraypaint, make out, and burn stuff. Yasmine and Jahan's vocals are on point, and we're also not complaining about the sexy "rocker meets leather biker at the apocalypse" look they've glammed up for the clip.