Following a two-year hiatus since the release of her debut album, the British bombshell Rita Ora comes back strong on the music scene with a one-two punch, dropping a new single in the morning and an accompanying music video in the afternoon for the sumptuous pop track "I Will Never Let You Down," the kick off single from Ora's upcoming sophomore studio album. The sweet, fun and sexy video re-imagines the carefree rabble-rouser from the "How We Do (Party)" clip as an elegant model, complete with black-and-white poses, glittering gloves and luscious red lipstick that truly lets her personality shine.
Written and produced by real-life boyfriend Calvin Harris, the uptempo feel-good pop song features Ora singing sweetly about love as her vocals, with its EDM edges smoothed out, perfectly blend over Harris' up-lifting electro-pop big beats, a repetitive lyrical construction and creating a song and a sound that's a perfect lead-in for the upcoming summer months. When asked by Nick Grimshaw on his BBC Radio 1 Breakfast Show what it was like working with her man, she confessed: "Honestly, it was so natural. I wouldn't have done it if it didn't make any sense."
"I think this is the perfect song to launch my new album because I wanted to be as personal as possible and honest as possible and I'm happy right now, I'm in a really good place," revealing details of the stylish spring jam to Dave Berry and Lisa Snowdon on Heart FM, Ora said. "I really wanted people to see how I felt and how I want other people to feel when they listen to my music - happy - so I love the fact that this is such an uplifting love song... it has such a positive message."
Ora brought what she described as a "good, energetic love song," to life in the 80s themed visuals. With a bit of an '80s theme, the video, which was directed by Francesco Carrozzini, feels like a high-fashion photo shoot as it fully encompasses the fun vibe of the song. The clip flip-flops between black-and-white shots and color scenes, as we see the 23-year-old Kosovo pop princess striking several glamorous poses and choreographies around in an array of revealing neon outfits and show off her playful side, her dance moves, her runway walk and her love for fashion.
Written and produced by real-life boyfriend Calvin Harris, the uptempo feel-good pop song features Ora singing sweetly about love as her vocals, with its EDM edges smoothed out, perfectly blend over Harris' up-lifting electro-pop big beats, a repetitive lyrical construction and creating a song and a sound that's a perfect lead-in for the upcoming summer months. When asked by Nick Grimshaw on his BBC Radio 1 Breakfast Show what it was like working with her man, she confessed: "Honestly, it was so natural. I wouldn't have done it if it didn't make any sense."
"I think this is the perfect song to launch my new album because I wanted to be as personal as possible and honest as possible and I'm happy right now, I'm in a really good place," revealing details of the stylish spring jam to Dave Berry and Lisa Snowdon on Heart FM, Ora said. "I really wanted people to see how I felt and how I want other people to feel when they listen to my music - happy - so I love the fact that this is such an uplifting love song... it has such a positive message."
Ora brought what she described as a "good, energetic love song," to life in the 80s themed visuals. With a bit of an '80s theme, the video, which was directed by Francesco Carrozzini, feels like a high-fashion photo shoot as it fully encompasses the fun vibe of the song. The clip flip-flops between black-and-white shots and color scenes, as we see the 23-year-old Kosovo pop princess striking several glamorous poses and choreographies around in an array of revealing neon outfits and show off her playful side, her dance moves, her runway walk and her love for fashion.
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