Iggy Azalea soaks up the culture with "Bounce"

From Australia to India. Iggy Azalea goes global in the Bollywood-themed energetic video for her electro-pop party song, "Bounce," the second European single from the model-turned-rapper's upcoming debut album, "The New Classic", due later this summer. The Aussie rapstress adds her own little twist to some of the traditional dance rituals and partakes in a few local festivities and soaks up the culture in the colorful clip. Taking her talents down to India, Azalea adds her own little twist to some of the traditional dance rituals and partakes in a few local festivities.
Azalea's new banger "Bounce," bounces right into cultural appropriation territory. Instead of her simmering hip-hop tracks, Azalea gets a bit dance-y, with big breakdowns and super fast rapping, demonstrating she's aiming not just for rap fans, but for the late-night crowd, too. Azalea may very well have a smash on her hands with this, and she pairs the fiery raps for which she gained popularity with a club-friendly house beat that's the most commercial thing we've heard from her to date. If you didn't want to bounce before, you'll be dying to bounce right out of your seat after you see her new video!
The video shoot was a dream come true for the 22-year-old, who recently inked a deal with Island Def Jam. While being interviewed about the video shoot, Azalea called the experience one of the highlights of her career. "Shooting 'Bounce' in India was surreal, it's just so crazy to dream something so big and actually see it happen." She continued, "We just took this elephant and thugged it down the street, and it was insane." Azalea hopes the video will inspire others. "I think record labels need to reinvest in doing stuff like that," She continued. "It helps create the fantasy and the bigness of an artist. This video definitely perpetuates escapism."
Set in Mumbai, India, the BRTHR-directed Bollywood-esque piece video's vibrant visuals bring the already bright and colorful tune to life in ways only she can, complete with traditional Indian saris and elephants! Azalea reinterprets traditional dance routines and brought her fiercest Bollywood moves to show us all what she's working with as Azalea spitfire rides an IRL elephant and bounces her way down the busy streets of India through this party-perfect upbeat bouncy swagger. Not the one to shy away from provocative imagery, the clip shows Azalea cavorting amidst a festival of colors with interludes of psychedelic imagery throughout.

Nicki Minaj Rocks A Bikini In "Beez In The Trap"

Raptress Nicki Minaj flaunts her body by wearing skin-tight catsuits and a skimpy bikini in her newly released music video for her song "Beez in the Trap," was released as the lead urban single, and third single overall, from the 29-year-old entertainer's sophomore album, "Pink Friday: Roman Unloaded," which just hit stores on last Tuesday. Minaj isn't just creative in the studio, she puts it down on the video set as well. As always, the superstar rapper's fashions are as much a talking point as her rhymes. It makes you wonder what she has in store visually for her sophomore CD.
This '80s-inspired track finds the Harajuku Barbie taking aim at other female rappers in a similar fashion to other joints like "Stupid Hoe" and "Roman's Revenge." "Bitches ain't s--- and they ain't sayin' nothin'," she spits on the hook. The explicit song is a timely antidote to the wholesome-ish Minaj we've been treated to lately, and it features a 16-bar verse from Def Jam rapper 2 Chainz, who was formerly known as Tity Boi. He spits rhymes in which he brags about his Lexus LS 450, and how if he wasn't rapping, he'd be pimping.
"Trap" is a slang term for a crackhouse, and by saying that she "beez" (is in) the drug den, Minaj means to say that her music is so addicted that it's like crack cocaine to those who listen to it. Serious stuff! Minaj's provocative dancing in that video set the hip hop blog world ablaze, as many were surprised that as high profile an artist as Minaj would take the role normally relegated to models in hip hop videos. Minaj's at her most verbose again with a hot racy video and shows off her unique energy and distinct personality.
Bikinis, barbed wire and hundred dollar bills all feature prominently in the Benny Boom-directed club-party video, which is not complicated: Chainz and Minaj dance and stand around rapping their verses while scenes from a club are spliced in to add some visual texture to the song. Though the lyrics of the track contain plenty of boasting on Minaj's part, she seems to be moving more and more away from the tough girl vibe she cultivated on tracks like Kanye West's "Monster" and instead playing up her curvy sex appeal to great effect.

Nicki Minaj Gets Ferocious In "Stupid Hoe"

Closing out the week by treating her fans to a fresh, Nicki Minaj has unveiled a sexy, zany and eye-popping video for her new track "Stupid Hoe," the second promotional song to emerge from her sophomore album, "Pink Friday: Roman Reloaded," which the singer has now said won't be released until April 3. The electro hop and happycore song is an anthem to her female haters, the voluptuous rapper bounces and jiggles about and even throws in some falsetto singing in the end for good measure.
With director Hype Williams providing all the epilepsy-inducing strobes of his recent fare, the colorful and frenetic video features a handful of wild animals but none wilder than the 29-year-old eccentric rapper herself, who is in full Barbie mode and rhymes through the clip in a rainbow of pastel-hued makeup, oft-buggy eyes, assorted outfits with her signature pink wig and prosthetic body parts, and she even gets a little ferocious, morphing into a caged tiger.
Young Money's first lady gets up to her usual crazy antics, donning bright colored outfits and hair and make-up, while pulling strange faces. As she spews her rapid-fire rhymes, the shot changes to a wavy pink-wigged Minaj in the driver's seat of a hot pink convertible. Still, at least the production allows her to showcase that breathless rapping style, which is still something she does better than anyone. With the sexy, bubblegum effect of the video, it's almost easy to forget that the track throws a few harsh words at her female critics.
The animated Barbie rocks a closetful of wild and wacky looks in the explicit clip which perfectly matches for Minaj's manic stage persona. Minaj brings her signature wide-eyed facial expressions and frantic eye blinking to a brightly colored set filled with robotic female dancers. The rapper rips into any "stupid hoe" who tries to cross her while sporting pastel face paints and bending her body into contortionist poses. Minaj's gimmick is getting way past old now, but people really enjoy her music videos. The Young Money rapper will likely perform at Super Bowl alongside headliner Madonna.

Tinchy Stryder & Pixie Lott Are "Bright Light"

Teamed up with another UK artist Pixie Lott, Tinchy Stryder has unveiled a new music video for his latest cut "Bright Lights," the third single from UK Rapper's upcoming 4th LP "Full Tank," which is due for release this year. An alternate version of the track, entitled "Bright Lights (Good Life) Part II," also features on Lott's recent sophomore record "Young, Foolish, Happy," which has little of the magic that characterized her debut's highs and Lott opts for a more soulful direction this time around, something that works better with her wind tunnel of a vocal.
Ever since he dropped his latest EP "The Wish List" on Christmas Eve, Stryder, the up-and-coming musician has been on everybody's radar, and returns with another one aimed at the pop charts. Stryder has been burning the UK music scene up, and today is no exception. Stryder succumbs to Lott's charm in ale Rage Ratseghini-directed Video, the 25-year-old talented MC hooks up with 20-year-old sexy pop princess reminiscing over his career so far with Lott singing alongside him.
Follow up to "Off The Record" with Calvin Harris, "Bright Lights," is a more beat-heavy vibe with pop/dance perfection. Big hooks, a bold chorus intertwined perfectly with Stryder's accomplished delivery guarantees that yet again, the star in the hood is onto another winner. It's the latest in a long line of collaborations for Stryder, who will no doubt be hoping to replicate the success of his previous collaborations with N-Dubz and Sugababes' Amelle Berrabah. Stryder is hoping to up his game with his fourth album.
"Bright Lights" is exactly the kind of record that highlights why Stryder remains relevant. The tuneful piano chords and strings drive a classic Lott chorus, the kind of indelible melody that ensured that even if you hated the likes of All About Tonight, you eventually succumbed to its impossible charms. "Bright Lights" feels like an anthem to new horizons, the very best of second chances, and for both these artists, Stryder and Lott, it could just be the record to revitalize and refresh.

Professor Green Unveils "Never Be A Right Time"

Professor Green plays a sweet loverboy in his new music video for "Never Be A Right Time," the third single featured in English rapper's recent released exceptional sophomore album, "At Your Inconvenience," a story that is easy for anyone in a relationship to relate to, and sees the singer reuniting with regular collaborator Ed Drewitt as guest vocals.
The 'Read All About It' rapper firmly established himself as one of the UK's most exciting new talents around when his debut album "Alive Till I'm Dead" crashed into the charts at No.2. Green is joined in the studio by a live band and backing singers for the recording of the track, which sounds very Mike Skinner-esque. And yes, that's a massive compliment because he's a legend in our eyes and it's worth noting that Green is on his way to greatness too.
Fresh from the chart-topping success of his single "Read All About It," the 28-year-old rapper is back with yet another top notch tune, "Never Be A Right Time," and it sees him going through he turmoil of deciding when to break up with his girlfriend, and struggling to find the right moment to end his crumbling relationship. It's a nice chill out track.
The highs and lows that come with a relationship are portrayed in the soppy video and is a nice accompaniment to the track. A change of pace for the cocky word smith as Green gets all soft and gooey on his new track "Never Be A Right Time." The Hackney native laments over the complications in trying to tell a loved one its over, its all wonderfully emotive and perfect for this time of year, especially if thinking about breaking up with your girlfriend during the winter months is your thang.

Will.i.am Unveiled "T.H.E.(The Hardest Ever)"

After delivering a splintered, technology-challenged debut of "T.H.E.(The Hardest Ever)" during the American Music Awards last month, will.i.am decided to go the easy route on the futuristic video for the bass-heavy number with a pretty repetitive hook, which is the lead single from Black Eyed Peas architect's upcoming electro fourth solo album, "#willpower," which is expected to drop next year, while Black Eyed Peas are on hiatus.
"This next journey is not going to be easy," will.i.am wrote along with the video post. "The Black Eyed Peas was so successful, beyond what I initially dreamed of, but just because the Black Eyed Peas was a success it doesn't mean I'm going to be successful as a solo act, that is why I titled this first single (the hardest ever) because the journey is hard, and I will do it alone. This video is about my new mission and obstacles."
Fellow Black Eyed Peas member Fergie has revealed to Hollyscoop that the lead vocalist & producer will.i.am is ready to release his new solo effort. will.i.am is so hard, he can start running down the street on his own two feet and end up in outer space within four minutes. That's how the action plays out in his "T.H.E. (The Hardest Ever)" video, which depicts guest artists Jennifer Lopez and the Rolling Stones frontman Mick Jagger as dancing beams of light in the outer reaches of the cosmos.
In order to live up to his own billing as 'The Hardest Ever,' will.i.am plows through walls and over boulders. Tells the story of a new mission he's trying to accomplish, in Rich Lee-directed clip, which was filmed in Los Angeles and London, the-36-year-old the rapper-producer on a vehicular adventure, upgrading from his feet to a fighter jet and finally a space shuttle, with a handful of rides in between. He dodges lots of airport tarmacs, which get in his way, and finally jets off to the outer space. Jagger shows up at the end of the video with some funky visuals that bring us back to the 70's.

Pitbull & Chris Brown Debut "International Love"

Brings another one of his dance smashes to life, Pitbull has released another video featuring Chris Brown for his bouncy club anthem "International Love" the fourth official single from American rapper's sixth studio album, "Planet Pit," which premiered online on Thursday. Looking dapper in tuxedos and black shades, the chart-topping duo declare to the world their status as Mr. Worldwide.
Atop a skyscraper, Pitbull gazes out upon the rest of the world, thinking about the many countries he's traveled to and whipping his tie around at will. "I don't play football, but I touch down everywhere!" declares the pop star, also known as Mr. Worldwide. He soon commands the explosion of fireworks at will, and keeps dancing. Pitbull made sure he did a salsa and meringue number, and Brown did his usual b-boy/hip-hop dances for their collaborative effort.
The Soulshock produced high energy, fast paced dance-floor tune finds the Cuban-American rapper spitting verses in praise of girls worldwide, ranging from Brazil where the ladies "are freaky big oh booty" to Greece where, "the women are sweet." "It's all about the music being global, the music being the universal language," Pitbull added, "and it goes to show you no matter what language you may speak and or not speak, you speak music."
In the David Rousseau-directed clip, Mr. 305 touches down all over the globe, becoming Mr. International, traveling from city to city and partying it up with exotic women everywhere. Both artists perform on a stage setting with a giant screen behind them, showing off city-scapes from all over. "The music video is about the global presence of Mr. Worldwide, how he went from Mr. 305 to being a global phenomenon," said Rousseau. “Now the world is his stage."

Dev Is Riding A Bike In Heels In "FireBall"

You've already heard Dev on the hit track "Like a G6" by hip hop superstars Far East Movement, which sampled her debut single "Booty Bounce." But this singer is no one-trick pony. Dev has a slew of amazing tracks floating around the internet right now, including "Fireball," an eclectic forray into HipTronik, mixing electro with a touch of reggae. But her style and the song's dreamy interludes remind us of a rougher version of Uffie. The emotion spilling out of Dev's flow and the bass is enough to leave our head spinning. Her dreamy pop tune "Fireball" is not a track you can miss.
Hailing from Manteca, California and of Mexican and Portuguese decent, electropop artist Dev infuses her flow with hip hop beats and catchy verses. The Portuguese hip hop spitfire, who was discovered on MySpace by collaborative team The Cataracts, exudes a certain curious confidence in her music that won't fend you off, but somehow makes you more interested in her demeanor. Just like her Far East Movement-sampled mega hit "Booty Bounce", the irresistible beats of this old cut are undeniable, and pretty much the main reason why we can't wait for her new video "In the Dark," to hit in a couple of weeks.
In her new video, Dev is a "fireball," a phoenix rising from the ashes, cycling the Los Angeles bridges in stilletos, smoking a dangerous cigarette, throwing burning packages over bridges. Basically, everything she could legally do with fire. Maybe that's exactly what a fireball is, someone who's so red hot in burning up the charts, you can't take their eyes off of them. Though, we preferred thinking it was an analogy for how she rides her two-wheeler in that getup: fast, dangerously, and ready to hit something at any moment.
If you are going to kill someone, lament a lost love, or burn stuff, according to pop star music video fable, you are to do it on one of Los Angeles many bridges! For a girl who's proclaiming she has so much money that dollar bills are filling her tummy, we're not sure why she's not riding in a tricked-out taxi or even skimming the world's surface on a segway scooter with those two metallic men traveling behind on horseback. But, if Dev likes her stilettos on pedals and her two wheels in front and in back of each other, we've got a feeling that's exactly how they'll stay.