We Are The In Crowd Rock Hard In "Rumor Mill"

It's not just a rumor anymore. Punk rock band We Are The In Crowd finally released a video for their first single "Rumor Mill," taken from the band's latest record, "Best Intentions," which came out in early October via Hopeless Records. Filmed in the former Linda Vista Community Hospital in L.A. the video features performances shots of the band in peak form. They go down the list of good deeds gone wrong, and fortunately, despite a busted foot and top-down muddiness, all's well that ends well and they rock out pretty hard in that dingy basement.
A few weeks ago, the band finished recording their debut full-length. Describing the album, vocalist Taylor Jardine told Friends or Enemies, "You can expect more dynamics for sure. On the EP, we only had so much room. Now with 10 songs, you'll hear [everything from] fast pop-punk vibes to ballads. We also dug a little deeper into our personal lives lyrically this time around." "Rumor Mill," is a lighthearted, poppy, guitar heavy song with a catchy hook. It goes at a frantic pace and the video matches it, as the pop punk band kids suffering for their attempts at doing the right thing.
There's the splashed-with-mud snafu, the classic "old lady mistakes your altruistic assistance for a mugging" situation, and something involving a cat, a tree and a hard fall. But no one's as stuck as Jardine, who's literally trapped in an elevator but still finds time to showcase her pitch-perfect powerhouse vocals, which sound better than ever backed by Jordan Eckes, Cameron Hurley and Mike Ferri who crank out some finely synthesized power-pop chords and Rob Chianelli, who adds some expert drum fills and flairs.
The "Rumor Mill" video, directed by Kevin McVey, isn't just a series of misfortunes. In the video, the band faces the judgements of people who see them as typical rebellious teenagers. But, in the end, your friends are the ones who know the truth about you, and that is all that really matters. "Everytime I turn my back I wonder what you'll say to make me sound like someone different. It's not worth it anymore." In most situations, rumors speak louder than words. At times, they can become a force we can not control. But we all fight threw it, making those people regret ever thinking of us as someone we never were.

We Are The In Crowd: "Both Sides Of The Story"

Hopeless Records act We Are The In Crowd post their Twitter-inspired new video for "Both Sides Of The Story" exclusively on Altpress. The song comes from the pop-rock band's forthcoming debut EP, "Guaranteed to Disagree," in stores now. "Both Sides Of The Story" is a synth heavy track that is the first downfall of the EP. Nothing about it stands out, and it is pretty much a throw away track. The track gives you exactly what you expect. It also includes the classic breakup line, "You're not quite Satan, but I really think I hate you."
Welcome to your new summer band. We Are The In Crowd is the epitome of fun pop-rock. The combination of the Paramore-like vocals of Taylor Jardine and the supporting vocals of Jordan Eckes blends perfectly to create poppy magic. The band didn't require much time to live up to their name. Formed in 2009 and signed by Hopeless Records shortly after, this is a band that had all their dominoes poised and ready to fall in their favor in quick succession. The Poughkeepsie, NY, natives found their niche in the sort of straightforward, brutally honest pop songs that only those in the throes of young adulthood could convey. Whether it's a feeling of being tongue-tied, or heartbroken, or betrayed, each emotion earns a new life through the words and music of this quintet.
The concept for new video is mainly We Are The In Crowd performing "Both Sides of the Story" on a roof top, but it also incorperates Twitter. At the beginning Jardine types "I found out" into the Twitter search bar, and throughout the video different people's tweets that use "I found out" are shown with a a video of them 'finding it out.' One example includes a girl finding out drinking 6 cans of energy drink makes her hyper, and a video of a girl chugging an energy drink is shown along with it. The video is nicely shot, and has a clean and sometimes funny concept. You can watch the video via Alternative Press for "Both Sides of the Story" by clicking the video to the left.
We Are The In Crowd are refreshingly honest about their speedy formation and rise, and know that there is still much to absorb in their new world. "As cliché as it sounds, our goal is to continue to learn about the industry we're in and become the best we can be," Jardine said. Their debut EP, "Guaranteed to Disagree" contains seven tracks recorded with producers Zack Odom and Kenneth Mount. Expect more up-tempo pop-rock, with alternating bittersweet/biting lyrics and unflappable, summery melodies that will leave you with a bit of nostalgia. Jardine says the connection they felt in the studio translated to the record. "We want everyone to be blasting it in their cars with the windows down this summer! I'm really proud of the way it came out." The pop-rockers are on the road now with Hey Monday, Cartel, The Ready Set and This Century.