Marina And The Diamonds channels her inner Old Hollywood starlet in the glamorous, highly stylized video for her latest track "Froot," the lead single and title track from Welsh singer-songwriter's upcoming third studio album. The 29-year-old songstress looks absolutely flawless while wearing a Marilyn Monroe-inspired slinky dress and striking fierce poses in a hotel room.
Marina And The Diamonds has flouted spelling conventions once again with this offering, but doesn't stop her tongue in cheek wordplay at the title. "Froot" is laced with stinging metaphors and devilishly clever double entendres. This synth-pop disco anthem is an '80s video game-inspired electro-pop track with a shining beacon of pop loveliness. As a sovereign of thoughtful pop music, Diamonds tells a delightfully ambiguous yet amusing tale in "Froot." At face level she is clearly conveying a story of love but is perhaps also alluding to the overall cycle of life's ups and downs, or even just speaking of sex at a more carnal level.
Throughout the song Diamonds is "living la dolce vita" comparing herself to a luscious fruit on a branch waiting to be picked and "juiced" before she's left to rot for the "birds and worms." Graphic, colorful and full of imagination, Diamonds never fails to paint a perfect picture for her audience. A dance floor ready track, it is big and bold, full of retro-inspired sounds and Diamonds' deep, sultry voice. Over some breezy 8-bit production, she sings that "good things come to those who wait," although she "ain't in a patient phase." Diamonds is sick of "hanging around like a fruit on a tree," and she demands that someone cut her from the vine, turn her into wine and fill [their] cup up.
"Froot" is full of surprise fruit imagery, but the retro video contains less fruit in favor of sultry lighting and glittering gowns. Helmed by St. Vincent's "Digital Witness" director Chino Moya, the shadowy and ultra-glamorous video stuffed with old school Hollywood outfits, shimmering dresses, and furtive glances as we see the singer slinks around a regal house and even recruits some dancers clad in matching gold lamé to back her up, which go along perfectly with the song's quirky electro-pop vibe and it calls to mind Madonna's Vogue, casting the singing vixen as a sort of fruit femme fatale.
Marina And The Diamonds has flouted spelling conventions once again with this offering, but doesn't stop her tongue in cheek wordplay at the title. "Froot" is laced with stinging metaphors and devilishly clever double entendres. This synth-pop disco anthem is an '80s video game-inspired electro-pop track with a shining beacon of pop loveliness. As a sovereign of thoughtful pop music, Diamonds tells a delightfully ambiguous yet amusing tale in "Froot." At face level she is clearly conveying a story of love but is perhaps also alluding to the overall cycle of life's ups and downs, or even just speaking of sex at a more carnal level.
Throughout the song Diamonds is "living la dolce vita" comparing herself to a luscious fruit on a branch waiting to be picked and "juiced" before she's left to rot for the "birds and worms." Graphic, colorful and full of imagination, Diamonds never fails to paint a perfect picture for her audience. A dance floor ready track, it is big and bold, full of retro-inspired sounds and Diamonds' deep, sultry voice. Over some breezy 8-bit production, she sings that "good things come to those who wait," although she "ain't in a patient phase." Diamonds is sick of "hanging around like a fruit on a tree," and she demands that someone cut her from the vine, turn her into wine and fill [their] cup up.
"Froot" is full of surprise fruit imagery, but the retro video contains less fruit in favor of sultry lighting and glittering gowns. Helmed by St. Vincent's "Digital Witness" director Chino Moya, the shadowy and ultra-glamorous video stuffed with old school Hollywood outfits, shimmering dresses, and furtive glances as we see the singer slinks around a regal house and even recruits some dancers clad in matching gold lamé to back her up, which go along perfectly with the song's quirky electro-pop vibe and it calls to mind Madonna's Vogue, casting the singing vixen as a sort of fruit femme fatale.
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