Maroon 5 channel Owen Wilson and Vince Vaughn circa 2005 in the goofy clip for their latest single, "Sugar," as they crash a handful of real wedding receptions and surprise random brides and grooms' nuptials with a little bit of their "Sugar" and an impromptu performances of their slinky funk-pop song, which is the third single taken off of the alt-rock outfit's most recent fifth album, "V."
Musically, "Sugar" combines the grooves of the funk and "synth-driven" of the 1980s music nostalgia feeling, and lyrically, Adam Levine sings the lines to his romantic interest. The idea of this love pop song's video was taken from the 2005 hit comedy, "Wedding Crashers," and the vibrantly cheerful and sweet clip was appropriately created with the film's director, David Dobkin. Heading out into the Los Angeles landscape with their guitars and suited up in slick-backed tuxes, the egomaniacs Maroon 5 try to crash as many weddings as possible and scream in ecstasy like the guests who went through just that.
What ensues is lots of confetti, cheers and tears. "It was an out of body experience. I had no idea I would be affected by the overwhelming reactions we received from the couples and guests. Being able to create an unforgettable experience for several people was the highlight of it all," frontman shares. At each venue, the film crew rushes in and sets up a massive white backdrop, as guests stare with puzzled curiosity. Once the band - in mid-performance - is revealed, the shocked and delighted faces of the newlyweds' reactions range from deer-in-headlights shock to hyperventilating glee. Check out the genuine, magical moments that the surprise created in "Sugar" video below.
Musically, "Sugar" combines the grooves of the funk and "synth-driven" of the 1980s music nostalgia feeling, and lyrically, Adam Levine sings the lines to his romantic interest. The idea of this love pop song's video was taken from the 2005 hit comedy, "Wedding Crashers," and the vibrantly cheerful and sweet clip was appropriately created with the film's director, David Dobkin. Heading out into the Los Angeles landscape with their guitars and suited up in slick-backed tuxes, the egomaniacs Maroon 5 try to crash as many weddings as possible and scream in ecstasy like the guests who went through just that.
What ensues is lots of confetti, cheers and tears. "It was an out of body experience. I had no idea I would be affected by the overwhelming reactions we received from the couples and guests. Being able to create an unforgettable experience for several people was the highlight of it all," frontman shares. At each venue, the film crew rushes in and sets up a massive white backdrop, as guests stare with puzzled curiosity. Once the band - in mid-performance - is revealed, the shocked and delighted faces of the newlyweds' reactions range from deer-in-headlights shock to hyperventilating glee. Check out the genuine, magical moments that the surprise created in "Sugar" video below.
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