First Aid Kit get a natural yet vintage makeover in the folk-pop Swedish duo's new autumnal video for "Stay Gold," the Americana hymn that serves as the title track from Swedish indie folk duo's third studio album, a 13-piece orchestra and masters the art of sophisticated sadness which is more about their own life than their previous ones. For First Aid Kit, gold isn’t about specie, fame, or success. It's something much more precious. The singing and songwriting sisters have a knack for transmuting the common into the extraordinary.
Swedish sisters Johanna and Klara Söderberg have taken what, in the era of TV talent shows and Internet stars, has become a rare path to major-label success. Finds their close harmonies as honey-drenched as ever, "Stay Gold" is a brief cloud over a lovely record that is the aural equivalent of lying in a sunny meadow, with rich texture of classic country instrumentation and stirring string arrangements, matching their soaring vocal melodies.
Like their "My Silver Lining" clip, this one gets lots of mileage from images of both sisters breezing through the shadowy and saturated woodsy landscapes. Inspired by the song itself, which is about fleeting beauty and potential futility and recounts the impermanence of all things such as love and friendship, the Alex Southam-directed clip, shot on the picturesque Swedish island of Gotland with vintage filmmaking, is strewn with a handful of contrasting and albeit gorgeous. There are radiant suns/shadowy cliffs; pristine waves/dead autumn leaves; and the soft glow of twilight/the cold stillness of night. The video matches perfectly with the ethereal and soothing sound that First Aid Kit are known for.
Swedish sisters Johanna and Klara Söderberg have taken what, in the era of TV talent shows and Internet stars, has become a rare path to major-label success. Finds their close harmonies as honey-drenched as ever, "Stay Gold" is a brief cloud over a lovely record that is the aural equivalent of lying in a sunny meadow, with rich texture of classic country instrumentation and stirring string arrangements, matching their soaring vocal melodies.
Like their "My Silver Lining" clip, this one gets lots of mileage from images of both sisters breezing through the shadowy and saturated woodsy landscapes. Inspired by the song itself, which is about fleeting beauty and potential futility and recounts the impermanence of all things such as love and friendship, the Alex Southam-directed clip, shot on the picturesque Swedish island of Gotland with vintage filmmaking, is strewn with a handful of contrasting and albeit gorgeous. There are radiant suns/shadowy cliffs; pristine waves/dead autumn leaves; and the soft glow of twilight/the cold stillness of night. The video matches perfectly with the ethereal and soothing sound that First Aid Kit are known for.
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