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Sunday, June 29, 2014

Owl City's back with a magical "Beautiful Times"

Owl City is finally back and is ready to bring back the electro-smooth in our lives. As far as inescapable hits go, Owl City has a knack for writing especially uplifting ones. His Carly Rae Jepsen collab "Good Time" helped The Midsummer Station go double platinum, reaching the Top 10 in a handful of countries around the globe. Now, he's returning with a whimsical music video through Rolling Stone for his new single "Beautiful Times," the lead single taken from his new four-track EP, "Ultraviolet," which was just released yesterday, June 27 via Universal Music.
Not long after Owl City, the one-man synth-pop act known offstage as Adam Young's "Fireflies" breakout, he broke down the origin of his music's dreamy edge: "About two years ago I was working at a Coca-Cola warehouse all day. It allowed me to sort of dream up these projects. One wound up being Owl City. I thought through how I wanted it to sound, how I wanted the records to look, everything. Sometimes working in a monotonous environment can really free up your imagination."
According to Young, "Beautiful Times," features American violinist and composer Lindsey Stirling, "is a slow-and-steady stream of music that deeply subjective and personal, it has a dark beauty I find compelling and the essence of the track offers the idea that life is wonderful despite the burdens and afflictions that seek us out. It is an anthem for those who search for strength to rise above hardship. I was honored to work with yet another of my favorite artists, Lindsey Stirling, who was kind enough to grant me the honor of featuring her. I hope you enjoy this song as much as I enjoyed creating it."
In an interview with Rolling Stone, Young says about the optimism in the upbeat song and the magical video was mirrored on the set, "It was a blast shooting 'Beautiful Times' because the film crew was such a fun bunch of people to be around. I've been on a few sets where everyone is on edge and it throws the whole thing off. A positive atmosphere really makes all the difference in the world." Directed by Everdream, its whimsical music video depicts a young boy sleeping in his bedroom when his toys and room suddenly comes to life, thanks to a magical little star that comes and turns his bedroom upside down.

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