Demi Lovato take over Los Angeles' Gay Pride Parade, celebrating with the crowd and sending a clear message to all the haters with her powerful pop-anthem, "Really Don't Care," and brought it to life by sing with the crowd, party with her friends and brush off all those haters. The LGBTQ-friendly clip features a number of celebrity cameos, including the singer's boyfriend Wilmer Valderrama, Perez Hilton, Kat Graham, Shane Bitney Cone and British pop singer Cher Lloyd, who lends her vocals and spitting out her sassy verse to the track.
The uptempo dance-pop breakup song, the fourth single off her self titled fourth album "Demi," finds Lovato sending a message of defiance with her "angsty" and "overpowering pipes" vocals to a former lover that their split is for good and she won't change her mind. "For me it was just about a breakup a while ago," Lovato explained. "And now it's just an overall of thinking and not giving a s--t about what people say or what people think about you and your beliefs." The pair met when Lloyd, who was a finalist on the UK's 2010 X Factor performed on the American version of the show, where Lovato is a judge.
"When I originally wrote it, it was a breakup song," the pop performer told E! News. "But now I have sung it so many times that it kind of no longer has a significance in that sort of way. When I sing it, I always want to inspire and empower." After thinking more about the song she wanted it to have "a deeper message" since she stands for much more than that. "I thought what other people could relate to really not caring what people think. I thought of bullies and the LGBT community who are constantly scrutinized. What better place is there than L.A. Pride to celebrate who you are and not really caring what people think?"
Shot at L.A.'s gay pride festival, where Lovato served as the Grand Marshall and performed, the video opens with Lovato telling the crowd that a protester at the parade "has a burn in hell poster' and that "you don't have to hate because my Jesus loves all." The pop star, dressed in leather with rainbow hair, then opens with her song as she marches down the parade on a float as LGBT supporters surround her dancing, celebrating and proudly belting out the lyrics. "And it felt amazing to sing with other people in their faces and sing "I really don't care," Lovato told MTV News.
The uptempo dance-pop breakup song, the fourth single off her self titled fourth album "Demi," finds Lovato sending a message of defiance with her "angsty" and "overpowering pipes" vocals to a former lover that their split is for good and she won't change her mind. "For me it was just about a breakup a while ago," Lovato explained. "And now it's just an overall of thinking and not giving a s--t about what people say or what people think about you and your beliefs." The pair met when Lloyd, who was a finalist on the UK's 2010 X Factor performed on the American version of the show, where Lovato is a judge.
"When I originally wrote it, it was a breakup song," the pop performer told E! News. "But now I have sung it so many times that it kind of no longer has a significance in that sort of way. When I sing it, I always want to inspire and empower." After thinking more about the song she wanted it to have "a deeper message" since she stands for much more than that. "I thought what other people could relate to really not caring what people think. I thought of bullies and the LGBT community who are constantly scrutinized. What better place is there than L.A. Pride to celebrate who you are and not really caring what people think?"
Shot at L.A.'s gay pride festival, where Lovato served as the Grand Marshall and performed, the video opens with Lovato telling the crowd that a protester at the parade "has a burn in hell poster' and that "you don't have to hate because my Jesus loves all." The pop star, dressed in leather with rainbow hair, then opens with her song as she marches down the parade on a float as LGBT supporters surround her dancing, celebrating and proudly belting out the lyrics. "And it felt amazing to sing with other people in their faces and sing "I really don't care," Lovato told MTV News.
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