The Pretty Reckless have been climbing the charts with their single "Heaven Knows" and there's now a corresponding and very attention-grabbing "dark" visual for the song, which is the second single featured on alternative metal/hard rock band's imminent sophomore album "Going to Hell," due in stores on March 18. Considering the titles of the songs on the album, the journey to hell appears to be something The Pretty Reckless are spent a lot of time pondering. And hey, it might be kinda fun to go along for the ride.
The first single and title track from "Going to Hell" was hardcore rock music, and for the follow-up, frontwoman Taylor Momsen and The Pretty Reckless slow it down a bit and add a little soul, continues where the first hardcore rock "Going To Hell" left off. Shocking, lurid antics are sort of the point of the "Heaven Knows," so we're not being entirely gutter-brained. The song rocks a powerful rhythmic guitar with a striking refrain that Momsen delivers dead-on: "Oh no, heaven knows, we belong way down below." Once again considering spiritual matters of sin, redemption, the afterlife, and all of the attendant rock-and-roll tropes that come with the territory.
Shot on location in Miami, the Jon J and Momsen-co-directed striking clip, sees 20-year-old Momsen as a rock n' roll savior strutting down the halls of a school in a black robe until entering one of the smoke-filled darkened classrooms where a group of innocent children are being fed subliminal messages on multiple television screens, and some not-so-innocent-looking adults to illustrate drug use and eternal damnation and play out the concept of how a culture becomes brainwashed by sex and violence. But what will have viewers buzzing is later Momsen pulls back her robes to reveal she is wearing nothing but the band's customized Gothic black cross logo on her body.
Momsen says of the video and track's inspiration, "How do you sum up a song that is metaphorically speaking about everyone's life from any general perspective on video? You understate it. We decided to film variations of all of the issues we as a people are facing, whether personal, political or social. We took a lot of shots, each representing some social constant or emotional struggle. Some overt, some subtle, but it's all in there. Everything is thrown at you from the day you're born, you're only chance is to think for yourself... which is not as simple as it sounds." Simple, no, but Momsen does seem to have focused on doing exactly that.
The first single and title track from "Going to Hell" was hardcore rock music, and for the follow-up, frontwoman Taylor Momsen and The Pretty Reckless slow it down a bit and add a little soul, continues where the first hardcore rock "Going To Hell" left off. Shocking, lurid antics are sort of the point of the "Heaven Knows," so we're not being entirely gutter-brained. The song rocks a powerful rhythmic guitar with a striking refrain that Momsen delivers dead-on: "Oh no, heaven knows, we belong way down below." Once again considering spiritual matters of sin, redemption, the afterlife, and all of the attendant rock-and-roll tropes that come with the territory.
Shot on location in Miami, the Jon J and Momsen-co-directed striking clip, sees 20-year-old Momsen as a rock n' roll savior strutting down the halls of a school in a black robe until entering one of the smoke-filled darkened classrooms where a group of innocent children are being fed subliminal messages on multiple television screens, and some not-so-innocent-looking adults to illustrate drug use and eternal damnation and play out the concept of how a culture becomes brainwashed by sex and violence. But what will have viewers buzzing is later Momsen pulls back her robes to reveal she is wearing nothing but the band's customized Gothic black cross logo on her body.
Momsen says of the video and track's inspiration, "How do you sum up a song that is metaphorically speaking about everyone's life from any general perspective on video? You understate it. We decided to film variations of all of the issues we as a people are facing, whether personal, political or social. We took a lot of shots, each representing some social constant or emotional struggle. Some overt, some subtle, but it's all in there. Everything is thrown at you from the day you're born, you're only chance is to think for yourself... which is not as simple as it sounds." Simple, no, but Momsen does seem to have focused on doing exactly that.
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