Three months after Paramore announced they'd ditched the idea and scrapped the video for their self-titled album's sixth track "Ain't It Fun," they've returned with an actual, completed clip and it's a gem. Most music superstars want to smash sales records with their songs. So it may come as no surprise to see a rock trio go on a quest to try it literally with a million LP discs. However, Hayley Williams and her gang have now returned in spectacular fashion with a four minute promo for the new song in which it looks like they had an enormous amount of fun with their antics.
Paramore try on a bunch of new styles, from new wave to pop-funk, and Williams even busts out the uke for a couple of confessional interludes. While a rock song, "Ain't It Fun" includes influences from funk, soul, new jack swing and gospel, genres that Paramore are typically not associated with. Paramore is having fun living in the real world with the song's sarcastic lyrics. "Ain't It Fun" absolutely steals the show - a perfect blend of funk, early '90s pop and swing team with an insanely catchy melody, awesome scat section and pristine production to create one of the year's best songs.
Directed by Sophia Peer, this re-shot version of "Ain't It Fun" follows Paramore as they attempt to set a series of increasingly ridiculous world records - everything from "fastest time to smash 30 clocks with guitars" and "most feathers caught in 30 seconds" to "most cartwheels in 20 seconds while wearing boots" and, of course, "fastest time to run backwards holding stuffed animals while blindfolded for 30 feet" - with the ultimate goal of breaking more records in a single music video than any other band.
Who previously held that record? Who knows? Probably no one and that's not really the point. Like its title (sarcastically) implies, "Ain't It Fun" is very much about joy, camaraderie, silliness and reckless abandon. It doesn't really matter if Paramore end up breaking the most records, or even if their record holds up in a rather brilliant interactive move, they're actively encouraging fans to make records of their own through RecordSetter.com. This one's all about inclusion. "Ain't It Fun" is blissed out and buzzy, born of a brilliant concept, and an absolute blast to watch. It may have taken a while for Paramore to get it made, but no one ever said having fun was supposed to be easy.
Paramore try on a bunch of new styles, from new wave to pop-funk, and Williams even busts out the uke for a couple of confessional interludes. While a rock song, "Ain't It Fun" includes influences from funk, soul, new jack swing and gospel, genres that Paramore are typically not associated with. Paramore is having fun living in the real world with the song's sarcastic lyrics. "Ain't It Fun" absolutely steals the show - a perfect blend of funk, early '90s pop and swing team with an insanely catchy melody, awesome scat section and pristine production to create one of the year's best songs.
Directed by Sophia Peer, this re-shot version of "Ain't It Fun" follows Paramore as they attempt to set a series of increasingly ridiculous world records - everything from "fastest time to smash 30 clocks with guitars" and "most feathers caught in 30 seconds" to "most cartwheels in 20 seconds while wearing boots" and, of course, "fastest time to run backwards holding stuffed animals while blindfolded for 30 feet" - with the ultimate goal of breaking more records in a single music video than any other band.
Who previously held that record? Who knows? Probably no one and that's not really the point. Like its title (sarcastically) implies, "Ain't It Fun" is very much about joy, camaraderie, silliness and reckless abandon. It doesn't really matter if Paramore end up breaking the most records, or even if their record holds up in a rather brilliant interactive move, they're actively encouraging fans to make records of their own through RecordSetter.com. This one's all about inclusion. "Ain't It Fun" is blissed out and buzzy, born of a brilliant concept, and an absolute blast to watch. It may have taken a while for Paramore to get it made, but no one ever said having fun was supposed to be easy.
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