A Mash-up of Rihanna's notorious new videos set to the tune "Hard," which features rapper, Young Jeezy on the hook, will be premiering the entire video Today at 4p.m. on Viacom's MTV Networks, including MTV, VH1, Facebook, MySpace and singer's Web site to air it simultaneously. Rihanna will also be on hand to participate in the video premiere, by sending messages to her fans in multi-screen video premiere through online chat feature."Hard" is featured on Rihanna's recently released album "Rated R" which debuted at No.1 on Billboard's R&B chart. "Hard" was written and co-produced by The-Dream and Tricky Stewart. It's the second official single (replaced "Wait Your Turn") from album. Already exploding at radio, "Hard" was the No.1 most added record at both the pop and urban formats, and was the greatest gainer at rhythm. "Hard" was also performed live for the first time on November 8 at Jay-Z's concert at UCLA Pauley Pavilion.
Rihanna shot the video on the 2nd & 3rd of December. In Melina Matsoukas-directed video, Rihanna appears in military-inspired attire, she dressed in military garb and continues with the short hair, dark glasses and unique expressions of military wear, also opens up her fatigue shirt to flash the camera. "It's couture military," Rihanna recently told MTV News. "Everything is surrounded around the idea of something military. We have tanks, we have troops, we've got helicopters, we've got explosions. We've got lots of cute outfits, lots of bullets. It's crazy."
The 21-year-old Bajan has always managed to turn heads with her visual sensibilities, starring in fascinating music videos that show off her fashion-forward outlook and her willingness to dive into complicated narratives and images. There is a new edge to Rihanna's music, her looks as always been on the extreme but only after the whole Chris Brown incident did her music start to show the edge. "Disturbia" was made before that and that was the start of Rihanna's whole change in music style and demeanor on stage.
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