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Friday, December 25, 2009

Amerie Debuts "More Than Love" Feat. Fabolous

R&B Singer Amerie is back to rocking out over big band production. Her staple sound fits her better than the jeans she's struttin' in. Amerie has premiered an accompanying music video on Christmas Eve for her latest single, "More Than Love," featuring some help from rapper Fabolous. "More Than Love" is the third single from Amerie's fourth studio album entitled "In Love & War." which is an ambitious collection of old-school jams, and has been in stores on November 3rd. Just in time for Christmas and its attendant depression/loneliness/frantic calls to therapists. she hands us a little bundle of trust issues in the new video for "More Than Love."
The video for the Del Pearson and Lenny Nicholson-produced track was directed by TAJ and shot in New York City. Simple and to the point, this video really encapsulates the message of the song. Although the extended narration at the beginning was quite tedious to endure, the rest of the clip served its purpose. The clip is very nice with a storyline that corresponds perfectly with the lyrics of the track, and the twist at the end of the videos is dope.
Amerie and Fabolous get their quarrel on in this new video, they are trying to save their broken relationship as narrated in the video. After going through a hectic schedule, Amerie, as seen in video, finally has a night for herself and Fabolous, her collaborator who plays her lover. But things do not go as she plans as he leaves abruptly, which then raises her curiosity. "I'm not sure I trust him with my heart anymore," she said. "Gonna take more than love to make this work." Amerie concludes as she considers the state of affairs in her fictional relationship with Fabolous. What unfolds is sort of the music video equivalent of Cheaters, with Amerie and her friends leafing through what appear to be incriminating photos of Fabolous cavorting with another woman. Should she trust him or not? We don't learn until the end, but the way Amerie wraps her raw, soulful vocals around the lyrics captures just how it feels to have the relationship on the line.
Amerie's old-skool-R&B flavoured album "In Love & War" never was going to appeal to the masses, but premiering the video to your new single about a difficult relationship, right around Christmas is quite a clever move. In addition to teaming up with Fabolous, Amerie also joins forces with Trey Songz in a song called "Pretty Brown" and hooks up with rap mogul Lil Wayne in the remix version of the album's lead single "Heard Em All."

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