A week before her debut album "Souled Out" arrives in stores, Jhené Aiko debuts the video for her single "The Pressure." From red carpets to raising a child, the L.A. songstress illustrates the challenges and stressful woes of being in a relationship amidst raising a child and fulfilling the duties as an artist in the Childish Gambino and Calmatic-directed clip. The 26-year-old singer-songwriter rocks blonde dreads in the vignettes, which feature a cameo from her real daughter Namiko.
Backed by a guitar-tinged, hip-hop production containing synths, metallic slaps and a shaky beat "The Pressure," is a PBR&B song that thematically revolves around Aiko's stress of finishing her debut album. During her first verse Aiko maintains her cool exhaling deeply, however during the song's lyrics become sharper, Aiko becomes flat-out dismissive. The lyric "I don't wanna see you go, but I don't have time to solve this/ And you don't have the right" as Aiko reflecting on the difficulty and stress she experienced while putting the finishing touches on "Souled Out."
Falling in line with the title and the song's lyrics, the video reflects just a few of the pressures that Aiko feels in her complex life both her personal and professional life as a pop star. The video starts around a dimly lit Aiko, as the camera rolls through a series of vignettes, the scenes consist of the singer drinking beer and eating pizza with her friends, flaring paparazzi bulbs, in her living room, trying to write more syrupy, slinky ballads while her daughter Namiko tugs on her blonde dreads, as well as all dressed up at a red carpet event.
She briefly finds serenity before a panorama of full moons before we're back in the thick of it: dating. Aiko sits on a leather couch enjoying an herbal refreshment with her beau, whose lost in the depths of his iPad - playing Candy Crush, presumably. Aiko is understandably salty; she shifts uncomfortably in her seat, a woman scorned. The scenes then begin to tick up tension, with friends fighting, lovers leaving and Aiko sending her child off to celebrate a birthday without her, this is followed by Aiko fading out.
Backed by a guitar-tinged, hip-hop production containing synths, metallic slaps and a shaky beat "The Pressure," is a PBR&B song that thematically revolves around Aiko's stress of finishing her debut album. During her first verse Aiko maintains her cool exhaling deeply, however during the song's lyrics become sharper, Aiko becomes flat-out dismissive. The lyric "I don't wanna see you go, but I don't have time to solve this/ And you don't have the right" as Aiko reflecting on the difficulty and stress she experienced while putting the finishing touches on "Souled Out."
Falling in line with the title and the song's lyrics, the video reflects just a few of the pressures that Aiko feels in her complex life both her personal and professional life as a pop star. The video starts around a dimly lit Aiko, as the camera rolls through a series of vignettes, the scenes consist of the singer drinking beer and eating pizza with her friends, flaring paparazzi bulbs, in her living room, trying to write more syrupy, slinky ballads while her daughter Namiko tugs on her blonde dreads, as well as all dressed up at a red carpet event.
She briefly finds serenity before a panorama of full moons before we're back in the thick of it: dating. Aiko sits on a leather couch enjoying an herbal refreshment with her beau, whose lost in the depths of his iPad - playing Candy Crush, presumably. Aiko is understandably salty; she shifts uncomfortably in her seat, a woman scorned. The scenes then begin to tick up tension, with friends fighting, lovers leaving and Aiko sending her child off to celebrate a birthday without her, this is followed by Aiko fading out.
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