After finishing in third place on the U.S. X Factor in 2012, Fifth Harmony are back, they're sexier than ever, and they're making it perfectly clear to let everyone know who's "Bo$$." The girls - Camila Cabello, Normani Hamilton, Dinah-Jane Hansen, Ally Brooke, and Lauren Jauregui - gave fans exclusive access to the confidence-inspiring video a day earlier after Shazam'ing the premiere of their new track, which is the first off their upcoming debut album, scheduled to be released later this year via Syco and Epic Records.
"Shut your mouth/Boy I think you know who run this house," Fifth Harmony command in unison on their hard-nosed "Bo$$," an upbeat girl-power anthem that features the fivesome demanding your respect, showing off their confidence, and unabashedly getting exactly what they want. As the quintet name-drops the likes of Michelle Obama and Kanye West while exploring a theme of female empowerment over horn-filled beats. "The whole point of this song is for girls who are our age to turn it on and feel confident and empowered because at this age being insecure is such a normal, common thing," Cabello told MTV. "So I think when you turn that song on, feel sexy and feel good about yourself, so the whole point is about being yourself and liking it."
And in the music video, the X Factor girl group member once again prove that they mean business. "The concept for the video, it's very empowering and kind of defines 'Bo$$' in different settings," Brooke shared with MTV. "We have four or five different set-ups and each kind of represents us in our own element, us kind of owning that certain situation." She added, "As we grow, our music grows, and it's very natural and organic and it's nothing that's forced, which is really really important to us because we don’t want to just do something drastic just to do it. We want to do something that's more real to us."
Dressed in an all-black ensembles for the video, the girls bring their empowering song to life, as they were clearly on some "Michelle Obama ish," proudly displaying their sexy, confident attitude in each scene. Kicking over chairs in white jackets, beating dudes in arm-wrestling matches, shimmering during a photo shoot, it's all in a day's work for the Fifth Harmony ladies, who flash nary a smile while flaunting their independence as women. The choreography is on-point, and Fifth Harmony appears to be reaching a new level as a collective.
"Shut your mouth/Boy I think you know who run this house," Fifth Harmony command in unison on their hard-nosed "Bo$$," an upbeat girl-power anthem that features the fivesome demanding your respect, showing off their confidence, and unabashedly getting exactly what they want. As the quintet name-drops the likes of Michelle Obama and Kanye West while exploring a theme of female empowerment over horn-filled beats. "The whole point of this song is for girls who are our age to turn it on and feel confident and empowered because at this age being insecure is such a normal, common thing," Cabello told MTV. "So I think when you turn that song on, feel sexy and feel good about yourself, so the whole point is about being yourself and liking it."
And in the music video, the X Factor girl group member once again prove that they mean business. "The concept for the video, it's very empowering and kind of defines 'Bo$$' in different settings," Brooke shared with MTV. "We have four or five different set-ups and each kind of represents us in our own element, us kind of owning that certain situation." She added, "As we grow, our music grows, and it's very natural and organic and it's nothing that's forced, which is really really important to us because we don’t want to just do something drastic just to do it. We want to do something that's more real to us."
Dressed in an all-black ensembles for the video, the girls bring their empowering song to life, as they were clearly on some "Michelle Obama ish," proudly displaying their sexy, confident attitude in each scene. Kicking over chairs in white jackets, beating dudes in arm-wrestling matches, shimmering during a photo shoot, it's all in a day's work for the Fifth Harmony ladies, who flash nary a smile while flaunting their independence as women. The choreography is on-point, and Fifth Harmony appears to be reaching a new level as a collective.
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