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Sunday, September 13, 2009

Beyonce, Gaga lead MTV Video Music Awards

The 2009 MTV Video Music Awards (VMA), lived up to its wild, unpredictable reputation tonight as it returned to New York after a two year absence, hosted by British comedian Russell Brand, is taking place tonight live from Radio City Music Hall. Hollywood's hottest music stars have hit the red carpet in their glitz and glamour for the VMAs. When VMA blast off tonight, you'll once again get to see hot performances, big celebrities and unpredictable moments all in one place, and brought together the biggest names in music, TV, film and sports. The MTV Video Music Awards (VMA) were established at the end of the summer of 1984 by MTV to celebrate the top music videos of the year.
It's not clear if moving back to New York has brought a renewed cultural relevance to the MTV Video Music Awards but before the first commercial break to the 2009 event tonight, VMA icon Madonna opened the dance show and introduced the emotional and heartfelt tribute to Michael Jackson. MTV has lined up performances by Jay-Z, Beyoncé, Green Day, Lady Gaga, Pink, Taylor Swift, Nelly Furtado, Katy Perry, Ne-Yo and Muse. Always controversial, Brand pushed the envelope as he had fun with a slew of new stars and charmed the ladies.
Those who manage to grab moonmen at this year's VMA have been unveiled one by one as gala ceremony of the event was kicked off tonight. With Beyoncé and Lady GaGa coming into the evening with a leading nine nominations apiece, it set up a flashy battle between the divas in eight different categories. But the first award given to the 19-year-oldcountry music singer Taylor Swift which was nearly hijacked by Kanye West who acted most like a diva, charging the stage to complain as Taylor Swift accepted her award for BEST FEMALE VIDEO over Beyoncé. That Taylor vs. Kanye was the most significant battle of the night was a surprise.
Beyoncé Knowles, the “Crazy in Love” songstress was the center of attention as she sporting a cleavage-baring vibrant red dress with massive hoop earrings and black heels. Beyoncé won VIDEO OF THE YEAR and also performed her hit song her hit "Single Ladies."(See video) Accepting Beyoncé's gracious invitation, Swift returned to the stage, hugged the other singer and said to the audience, "Maybe we could try this again?" Kanye West apologizes for Swift outburst on his blog later. The dance queen Lady GaGa was named BEST NEW ARTIST. The 23-year-old "Poker Face" diva and the recording artist was nothing short of outstanding as she took the stage for a memorable and dramatic rendition of her latest hit "Paparazzi." Other winners include: BEST POP VIDEO: Britney Spears(Womaniser), BEST ROCK VIDEO: Green Day(21 Guns), BEST MALE VIDEO: T.I.(Live Your Life), BEST HIP-HOP VIDEO: Eminem(We Made You), BEST VIDEO THAT SHOULD HAVE WON A MOONMAN: Beastie Boys(Sabotage), BEST BREAKTHROUGH VIDEO: Matt and Kim(Lessons Learned).
Still, the show isn't about honoring the best in music as it is about promotion. So big chunks of the show were given to showing trailers for upcoming films. This is something that routinely happened on the MTV Movie Awards, but now it's taken over the VMAs as well. At least one of them is about the upcoming Michael Jackson pre-concert footage, so it sort of fit with the rest of the sort of theme.

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