Zedd took us on an emotive journey in "Clarity"

Anton Zaslavski, known primarily by his stage name Zedd premiered a new music video for the acclaimed tune, "Clarity," which heavily features vocalist form Foxes (UK-bred Louisa Rose Allen) in an on-screen love affair. The song is the title track for Russian-German electronic dance music producer and DJ's debut studio album. "Clarity" has hit No.1 on the iTunes Dance Chart, and had the biggest first week for a dance artist's album in the last 10 years.
After producing smash-hit remixes for the artists like Lady Gaga, the Black Eyed Peas and Skrillex, 23-year-old Zedd is ready to spin it to the next level. His debut album, "Clarity," is the one of the most intriguing and successful dance albums of the year, offering a wide range of electronic-musical styles, the album is a fully realized statement from an artist whose sound is far more mature than his 23 years would suggest. With roots as an electronic dance DJ and producer, Zedd has recently expanded his reach and drawn from dubstep, complextro and progressive-house traditions to create his own uniquely entrancing sound.
The title track, is more mainstream pop with a dance edge. With the song's energy and sentimental lyrics the experience is captivating and leaves viewers entrapped, which was the Germany's EDM sensation's idea all along. With silky smooth piano notes and Foxes' powerful vocals are especially impressively sweet, and become the main highlight of this electro house track. With deep lyrics this is a mellow track that displays a different and even more creative side to the producer/songwriter. The video plays a lot to the hectic separation and being back together that is described in the song, but isn't too chaotic to follow.
The Jodeb-directed video works as a visual into an electronic and ties together perfectly with the track. The video jumps from gorgeous scenery to intergalactic designs, and crashing visuals that are intoxicatingly stunning. The emotive journey the video took us on was two lovers torn apart by distance and difficulty and want so badly to be together but something just keeps them apart. It featuring a love story with the main character chasing after his beauty until they finally end up together. Zedd takes a background role and Foxes plays the role of the heartbroken female in the video, while her lover pursues her through cities, mountains, and deserts.

The Saturdays fitting in U.S. for "What About Us"

The Saturdays are preparing for a big stateside push with a new music video for their latest reggae-tinged dance track, "What About Us," the debut US single, which marks their first ever chart entry in the US and will be included on their upcoming fourth studio album, "The Chase." The English-Irish girl group are really poised to make a huge impact here in the US, and currently in Los Angeles filming a pilot episode for an upcoming E! reality show, "Chasing The Saturdays," which featured the group trying to make it in America, is set to premiere on January 20.
The new British Invasion is upon us. One Direction and the Wanted broke new ground stateside, and now girl groups are trying to maximize on England's musical imperialism. Following in the footsteps of Girls Aloud, The Saturdays are also looking to make their mark on the US markets via an E! reality series. Unfortunately, even though they join forces with Sean Paul on "What About Us," their lead single may make them fare the same way Chezza did on this side of the pond. The Saturdays are known for pretty much pure bubblegum. If there were ever music that somehow sounded like sparkles, it would be theirs.
"What About Us," is a mid-tempo electro-pop affair with a bucket-load of synths thrown in for good measure and a dance-pop shot through with ragga-tinged tone. It's quite good, but we wonder if they should reconsider this single choice if they truly want to launch an invasion on America's charts, since it doesn't feel true to the spirit of The Saturdays. It's a pretty big departure from their usual sugary oeuvre, but not necessarily in a bad way. The heavily Auto-Tuned chorus  seems extraneous, because The Saturdays can actually sing well without it.
The accompanying video begins with all the five-piece (Una Healy, Rochelle Humes, Mollie King, Frankie Sandford and Vanessa White) fitting in nicely in America and walking together down the street through Los Angeles in the morning, shopping at a vintage clothes store, rocking matching Daisy Dukes, hanging out at the pool during the afternoon, clambering over a fence and dancing in the middle of a baseball game later that night while surrounded by friends, before they all collapse on the floor with laughter.

Ke$ha Gets Felt Up by Party Furries in "C'Mon"

It seems perfectly logical that after her Illuminati-driven decidedly dark "Die Young" video, Ke$ha would want to take her follow-up clip in the polar opposite direction. This time, The 25-year-old electro-pop singer takes a wilder trip than usual, reps for the magical Furries and keeps her "Warrior" party going with the release of the LP's second party anthem single, "C'Mon," and the result in a total psychedelic trip with delightful hot mess.
"C'Mon" is a dance-pop and electropop song with bubblegum pop influences. In the chorus, Ke$ha sings, "Don't even try to deny/ We're both going home satisfied/ Let's go for it just for tonight/ C'mon, c'mon, c'mon." over a synthesized beat. While the track successfully pull off the glossy, feel-good pop thing. It's another fun party anthem with the catchiness, chorus and the usual Ke$ha "party anthem" vibe. The sweet song starts with a chorus of innocent angles, then blasts in with the bumping beat. The bridge cleverly sums up the free-spirited theme of the song.
Sticking to the usual Ke$ha party-trash genre, she takes a trip through time, gets extremely high, shows her animal lover inner side and lives in her own surreal hippie-esque world in the Darren Craig-directed giddy video, which takes things to another level and featuring characteristically wild behavior - this time with Furries! That's grown-up, human people dressed in creepy-cuddly anthropomorphic costumes. Ke$ha just wants to party!
Things get surreal after a pigtailed Ke$ha as a sexually harassed waitress who quits her job at an "Awful House" restaurant, and hops into a giant feline driving van that's just come out of some interdimensional portal. From there, we take a trip back to the 1960s, and Ke$ha called out her fans "Animals" to a wild party in a convenience store and a motorcycle ride through the city before returning to the "Awful House" for some sweet baseball bat-assisted vengeance on her jerk boss. It's classic Ke$ha purists rejoice. Once again, she delivers a video that's all fun, zero substance, and does it her way.

Vita Chambers Oversees The Love In "Fix You"

Inspired by her exposure to all genres of music while growing up in Barbados, the 19-year-old Canadian-Barbadian singer Vita Chambers is officially back and literally moments ago, the songstress premiered the tension-filled music video for her new single "Fix You," the first taste of new music from her upcoming debut album. We haven't been hearing much from Chambers since she opened for Justin Bieber on his massive "My World Tour," but now she is finally ready to burst back into the scene and poised to dominate!
"Fix You" is a certified club banger and current with the electropop trend on the radio. Filled with repetitive bouncing synths, pounding percussions and electro rhythms, it's a powerful pop production with bursts of electro that even boasts a bit of dubstep. The beat is definitely captivating and Chambers pushes her voice soars over an electropop arrangement to the max as she asks to fix her lover. The explosive dance-floor anthem sees the young songstress taking on a much bigger and mature sound that easily suits her well. If "Fix You" is indicative of the kind of music Chambers plans to make, then we definitely want to hear more.
The surging club-pop stormer sees the dance-pop newcomer wildly yelping her way across manic beat breakdowns: "I can't stop how I'm feeling, it's like I need you/ And if you let me, I can fix you," she cries out on the in-your-face banga before the song dives into wild, warped, dub-y dimensions, nearly bursting at its seams. That's one way to make a first impression! There was no doubt the teenage singer was a talented artist back when she was 15, and bringing a mature look, style and sound to her music, but "Fix You" is a mature step in the right direction. The dance-pop chorus is on point and her voice is phenomenal.
The clip opens with footage of a struggling couple fast asleep and we soon see Chambers sitting at the foot of their bed, watching over her female friend as she delivers the poppy vocals to "Fix You." The couple is going through a rough patch in their strained relationship and Chambers makes sure to stick around in the shadows to make sure that her female friend stays safe. As the two eventually get caught up in a fight and Chambers decides to snatch her friend from the obviously unsafe situation. In an attempt to flee, they run into the streets of New York City, steal the vehicle and speed off down the highway to escape.

Jessie Ware debuts 'If You're Never Gonna Move'

British vocal powerhouse Jessie Ware was forced to rename her sultry track "110%," which has already stolen some summer love last year, to "If You're Never Gonna Move," following a sample usage of Big Pun's track "Dream Shatterer." She responded by renaming her entire project and now decides to re-release her original visuals for the title track from her upcoming America-only EP, out January 15th. Regardless of all the modifications, the music looses none of it's signature organically tender repose and remains fun in a trippy sort of way.
Ultimately, no matter what the genre, making music is about finding one's voice. "It took me ages, really, to work out what kind of voice I wanted to be my voice," says the 28-year-old new silky voiced soft-soul sensation. Fashioning a personal sound is a mysterious and difficult process. In Ware's case, the end result, her glistening and stirring 2012 dark horse debut, "Devotion," shows just how magical this kind of alchemy can be when done right, and appears to be on a serious upward trajectory, having been earned a Mercury Prize finalist already.
When a track is as warm and warmly received as "If You're Never Gonna Move," a superficial name-change was never likely to dull any of its gloss, and the single sees Ware enter the new year after notching up a 2012 that most artists could only dream of. The track is a slick, soulful and uptempo song that is a good showcase for Ware's sleek vocals set to a crisp beat that bounces along over gossamer thin backing melodies. The lyrics are yearning without being meek, it's an empowered song about love and Ware's not some damsel that needs to be rescued. She's setting it out plain for the subject she's singing about "If you're never going to move on my love, I'll have to come to you."
The British balladeer's sizzled out Sade-like dubstep has had a baby with electropop. Drifting and driving over a Little Dragon-like beat, it bops about like sprinkles of heaven against a blessed-out backing. The whole thing feels very Robyn-like in its simple pop beauty. And that can only be a good thing. Ware wrote this light-hearted upbeat song about dancing with Bristol house producer Julio Bashmore. The clip for the ethereal love song was directed by Kate Moross and filmed at Painshill Park, an 18th-century English landscape park located at Cobham, Surrey.

Nelly Furtado Unveiled "Waiting For The Night"

Nelly Furtado taps into her Latin roots in the enchanting Flamenco-Glam visual for her newest single, "Waiting for the Night," the third European single and  the fourth overall single from the 34-year-old songstress' first English-language fifth studio album in six years, "The Spirit Indestructible." The video isn't too complicated. But it's fun, fierce and fabulously in keeping with one of the best songs off the album.
"Waiting For The Night," produced by Rodney "Darkchild" Jerkins, is a dance-pop and electro-pop number with elements of Latin pop, R&B and folk featuring accordion and bagpipes. Lyrically, the song is about her having a crush on a boy, and it was inspired by a diary she kept as smitten sixteen-year-old on a summer vacation on São Miguel Island, Portugal, her parent's birthplace. On this track, she snatches the beyond-played-out thrash-dance template and makes it sound, if not fresh, then at least palpably urgent—that is, until it tags out on a wonky accordion riff. Nonetheless, solid effort.
"Waiting For The Night" features the best use of an accordion in pop music since The Wanted's "Glad You Came," and it sounds a lot like you may think a song named 'Waiting For the Night' may sound. Perhaps the catchiest single to come off the album, and with an easily memorable chorus. The song has a Latino/dance feel to it while the video features some sort of voodoo contemporary dance-what's not to love? It's a black and white affair, which may remind you of her Folklore days. Own the night with Furtado.
Works through some geographic displacement, the Canadian Portuguese songbird lights up the screen as as Furtado and her team of dancers don the looks of Dia de los Muertos inspired makeup on only half of her face, doing some sultry noirish swaying with zombie dancers, and working their way through the tango, flamenco and tribal dance in an underground dancehall and shows off her exotic beauty in this new clip. The camera then pans to a group of foreign dancers perform the song around her rocking the same style - only this time, they're clad in white dresses and doing a choreography.

One Direction channel Elvis Presley in "Kiss You"

One Direction cruises through fake desert, goes skiing on a green screen and plays it up in their just-released comical video for "Kiss You" was chosen as the second US single from English-Irish boy band's sophomore studio album, "Take Me Home," which has landing at the summit on Billboard's Top 200 Albums chart. As the result, One Direction became the first British band to have their first and second albums both debut at the summit in the US.
In standard One Direction style, the boys woo their fans with passionate lyrics, the song utilizes a metronome with a fast tempo, and combines elements of uptempo, upbeat dance-pop, power pop and teen pop. The song has a live band feel. With "Kiss You," One Direction releases another single where they play the underdog that will do anything to woo over the girl of their dreams. They acknowledge insecurities, send a positive message and just want to have fun. Nothing about the video is meant to be serious, and the set-ups are as bouncy and colorful as the song's tempo and vibe.
It's a dark, brooding avant-garde work of postmodern torment. The Vaughan Arnell-directed video for "Kiss You" finds the boy banders dress as prisoners and paying homage to "The King," Elvis Presley. The jailhouse jumpsuits and cute-sy surfing reference "Jailhouse Rock" and "Blue Hawaii" respectively, two of Elvis' best movies! It opens with the guys riding a motorcycle, carousing down the open road being projected behind them, as they sing the flirty opening lines of the song. It's clear the guys are out to make viewers laugh at their every interaction with each other.
It seems that the clip has everything a Directioner could ever dream of, and the quintet are a bunch of happy sailors on leave. The embark upon an epic adventure also features the X Factor UK alums on sailing, surfing, skiing, motorcycle adventures and a whole lot of gratuitous posing. While the guys aren't stirring any pots, they are having a good time in the 'pure stupidity' clip finds the guys tangled up in some wacky shenanigans and escapades, all for the sake of comedy, strutting around in a "Jailhouse Rock" backdrop as well as in several other all-American scenes that pair well with the song's syrupy sweet pop hooks.