Kerli Merging With The Spirit In "Zero Gravity"

Kerli made a successful transition from creepy art-popper to rave diva last year when her electro-pop hit "Army of Love" topped the Billboard Club charts. Now she's back with a new video inspired by manga to support her official follow-up single, "Zero Gravity," which is out now on iTunes, offers a first taste of what we can expect from the 25-year-old's long-awaited second album due later this year.
Co-written and produced by Scandipop duo Svante Halldin and Jakob Hazell, "Zero Gravity" is about as typical as club music gets in 2012. It's packaged with nostalgic '90s piano riffs, huge Ibiza-style synths, and even a Bubblegoth dubstep breakdown. Kerli serves up intergalactic metaphors galore over the song's euphoric production, using the limitless reaches of space to sing about a new romance. The lyrics of "Zero Gravity" are actually written in the honor of Air spirits - sylphs.
"I know it sounds like a love song and that's intentional but it's actually about merging with the spirit, becoming all love," she said. The Estonian songstress hasn't really tried to do anything new with the genre. But on the other hand, Kerli's generic new tunes are so irresistibly catchy and danceable that chastising her for the genre hop isn't just pointless, but also completely unfair. Kerli may not be as original as she once was, but "Zero Gravity" is proof that sometimes a move to the mainstream ain't always such a bad thing.
With her unique brand of bubblegoth pop magic, the soaring single comes complete with an eye-popping video, beaming us up to a colorful wonderland in the sky. "I'm as light as I can be / You got me feeling weightless," the Estonian chanteuse sings in a variety of vibrant costumes, and you're likely to feel a bit giddy yourself. In clip, Kerli is portrayed as a cocoon hanging upside down on a tree branch before blossoming into a beautiful angel. "The Zero Gravity video is about transformation," she explains. "I tried to mix all this super angelic stuff with some more cyber/techno stuff."