J. Cole dropped the visuals in support of his latest offering "Nobody's Perfect," the third single from his debut LP "Cole World: The Sideline Story," which he made big waves last year and just one month after his appearance at the 54th Annual Grammy Awards for his Best New Artist nomination, he's rocking the waters once more with the video for "Nobody's Perfect," featuring Missy Elliott.The self-produced track samples Curtis Mayfield's song "Think," and features Cole reflecting on the way his life has changed for the better since signing to Jay Z's Roc Nation label. It also features rapper/singer Missy Elliot singing on the hook. Cole said that he wrote the chorus for her after she became familiar with him through his sampling of her song "Best Friend" on his "Friday Night Lights" mixtape.
Cole and Elliott seek perfection as they vibe out in their conjoining rooms in the Collin Tilley-directed video, as Elliott plays a wise therapist who is deal with his anxiety and assures him that he needs no worry because everybody has their own flaws. Tilley employs a series of clever animations combine images like dead fish, flashing cameras and the standard shot of a busty lady with miniature figures hopping off a boat, to move the song's narrative, and also uses broken letters from a computer keyboard to spell out the song's lyrics and then flashes them onscreen on cue.
The clip opens with the 27-year-old highly critical rapper holes up in a hotel room, rapping about his upgraded lifestyle as a number of video cameras capture his every move, from every angle, while chills out in the room next door. Sure, that doesn't sound all that exciting, and yet the clip takes a turn for the absurd with a handful of trippy visuals. The new video is drastically different from Cole's "Work Out" and "Can't Get Enough" videos. The expectations for Cole's "Nobody's Perfect" video weren't very high but it was certainly a pleasant surprise to see how well it was put together.
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