Loreen unveiled "We Got The Power" video

The Queen who snatched the crown at Eurovision 2012 competition and then returned as both the opening act of Eurovision 2013 and the interval act of the Grand Final, Loreen, has unveiled the music video for her new single, the epic "We Got The Power," the first single off of the 29-year-oldSwedish singer's upcoming as-yet-untitled sophomore studio album follows later this year. "We Got The Power" was released internationally as a download last week and has, unsurprisingly, had most success so far in Sweden where it has been in the top ten on iTunes since.
Co-penned by Ester Dean and produced by Patrik Berger, "We Got The Power" trades out the pulsating synthesizers for a gritty guitar line and a marching drumbeat. But with her dark, moody trance masterpiece "Euphoria," the powerhouse Swedish belter is kept the soaring chorus of voices: "We got the power to make you love." Unlike her previous singles, "We Got The Power" is not a heartbreaking dance anthem, but instead an empowering pop jam packed with glorious builds and a infectious uplifting melody. Loreen's powerhouse vocals are on point once again, making this another solid effort.
But a song that sounds like a lost Pat Benatar classic blasted into space isn't good enough for Loreen, who had to go and direct the video herself. She directed it mere days after the single's release! The clip, which was directed by Loreen herself, sees the "Euphoria" star in slow motion dancing amongst a series of "moving images," to the uplifting "We Got The Power" as random moving images are beamed behind her. There are also scenes of a topless Loreen wearing a Roman soldier helmet, or closed-up shots of her singing the track. It's very simple, low-budget, but nonetheless you will feel the power.
In her own words: "I always have a clear picture of what I want to convey in my artistry and feel a great responsibility for the things I release," Loreen explained. "Moving images, for me, creates an extra dimension to the music. In addition, we need more female directors in the industry. More women who dare to take place, just like the video for 'We Got The Power' is doing." And it's great: Elegant in its simplicity and lovingly rendered, trading a real narrative for a lot of nicely evocative shots.

Loreen wandering across a field in "Euphoria"

Swedish pop singer Loreen Talhaoui premiered the music video via Twitter for her dance club music-lite hit "Euphoria," which garnered international attention when it won Europe's major Eurovision Song Contest this year in May with Loreen getting a majority of the vote for her emotional performance of "Euphoria." Loreen's big vocals give weight to the European dance track's massive message of experiencing celestial-like "Euphoria" with a lover.
The Eurovision-winning smash, "Euphoria" is undoubtedly a fairly typical slice of dancey Europop, but Loreen's performances elevate the song to a completely different level. She packs the kind of powerhouse vocals that are rarely heard in pop music today, and she's got an electric charisma that makes her more alluring than your usual Eurovision alumni. Softly spoken Loreen, a 28-year-old of Moroccan-Berber descent, thanked her fans for their support. "I wouldn't have been able to do this without you. Thank you so much," she said after her victory was announced.
"Euphoria" has Swedish elements sprinkled all over it. It is delicately done. The synths offer that aesthetic gloss that only makes the track go higher in terms of approval ratings. Upbeat would be a good way of describing "Euphoria." It can evoke feelings of great positivity onto its listener. Loreen shows tremendous composure in delivering those high notes. Hearing Loreen start slowly in terms of building that excitement in terms of her soon-to-be-sang high notes really got me pumped up.
Filmed in the Swedish countryside by light summer night, and directed by Marcus Söderlund, who builds a magical atmosphere when he lets Loreen's inherent powers to play against the forces of nature. The video itself is dark and mysterious in much the same vein as her memorable stage performances of the song. It features Loreen walking alone and wandering across a gloomy field, casting her 'wind' powers ala 'The Last Airbender' on the way. While dancing in the grassy areas, she conjures wind, rain, thunder, and even snowflakes fall from the sky, and Loreen is overwhelmed by them with her swift moves. The erratic weather comes to pass and the singer sits quietly in the forest.