Haim gets down in "If I Could Change Your Mind"

HAIM is back with their third single off the critically acclaimed killer "Days Are Gone" album with “If I Could Change Your Mind." The new clip for their latest track finds the L.A. sister act (Danielle, Este and Alana) juicing its once-scrappy stage show with the kind of coordinated dance routine not often seen in the grungy rock clubs HAIM came up playing. From disco shoulders to a 'Soul Train' backdrop, the sisters live out their own fantasy. It is a far cry from their more indie inspired "The Wire" and "Don't Save Me" videos.
"If I Could Change Your Mind," is about ending relationships. Este Haim told NME: "You think back to the decision that you made to not be with someone any more and whether it was really the right one. It's kinda a weird thing, especially in my case. I'm 27 now and I'm not old but I think the relationships that you have you think about longevity. So when you do break up with someone there's always a thing in your head of, What if that was the one and you said goodbye?" The song is one of the catchiest on the album and it bears all the hallmarks of good dance-rock: sweeping synth lines, Nile Rodgers-like guitars, clattering drum machine and lyrics about misunderstood love.
Although the song is more dance driven, there are peaks and valleys. Este's vocals stand out with their soft yet stern attack to the song, with lyrics like "If I could change your mind/ I would hit the ground running/ It took time to realize/ and I never saw it coming." And because it's not too heavy-handed, the Jewish sister rocker trio only add to it with their wind-milling arm dances, tight circle of clapping and Charlie's Angels-esque silhouette breaks throughout the video. They know that changing minds is always a lot easier when everyone is having fun.
Directed by Warren Fu, the performance video sees the HAIM sisters in a variety of settings from the trio being circled by the camera playing their instruments, to act out corny, melodramatic, fun dance routines with only a dash of irony on a backdrop that's equal parts American Bandstand and a vintage Calvin Klein cologne ad inspired stage, completed with "HAIM" in bright neon behind them. Later, the stage turns to a darker shade, while they girls pick up their instruments and play. Not only credible vocalists and musicians, but their dancing is very well choreographed too. The HAIM juggernaut continues!

HAIM Finds Their Way To Survive In "Falling"

After knocking us out with their new single "Falling" just a few days ago, HAIM, the on-the-rise trio of Los Angeles sisters are heading into the wilderness to feel the heat with yet another dashing video to accompany it. "Falling," a swirling '80s-inspired pop song is the title track from the California trio' forthcoming Ariel Rechtshaid-produced new EP, which is due out April 1st via Columbia.
HAIM, the Mumford & Sons-endorsed sister act, are the only band that could manage to look like they're having more fun than you've ever had whilst dancing around on a bunch of rocks. Their sound has been described as "nu-folk-meets-nineties-R&B" that must be some weird and horrible music, I first thought. Actually, it does not have to be. HAIM is described this way, does indeed merges Folk and soul music in a quite charming way. "Falling" continues the group's trend of successfully combining elements of folk, electro R&B, and classic rock.
The lush and irresistible new hippie-synthpop track launches the girls' voices across a canyon of bass noodling and gospel claps, culminating in a full-bodied swirl of bonfire drums. It starts with a slow, deliberate heartbeat that quickens with guitar picks. Energy builds alongside the drums while a story unfolds, revealing a person on the precipice ready to jump into oblivion. In this tale, a suicidal urge turns to self-realization. "Falling" is a refreshing call to mindfulness. When the odds stack against you, and you're tempted to let go, free fall into yourself. Feel the fire within, and don't be afraid to burn with a desire to survive.
Shot by Tabitha Denholm and despite being lost in the foggy wilderness, HAIM manages to look savagely chic in their perfectly coordinated hipster attire. The clip find the sisters alone, deep in the jungle trying to fend for themselves and eventually, HAIM finds their way back to civilization. Long story, but suffice to say the '70s were a pretty psychedelic time. The simple, dreamlike clip feels both nostalgic and fresh. it strikes just the right tone between feeling exuberantly youthful while staying as complex and layered as the upbeat energy of the song itself. Impressive!