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Thursday, January 30, 2014

Krewella catching their journey in "Human"

Krewella has just released the music video for "Human," the third international single and sixth overall taken from the popular EDM trio's latest hit debut album "Get Wet," released last September via Columbia.
 The emotional record is scheduled to impact Top 40 radio in early-February. This time, the electronic music trio, consists of sisters Jahan Yousaf, Yasmine Yousaf and 'Rain Man,' opt for a more soft and delicate production. Moving away from the strength of their previous singles and focusing on a dance piano ballad with touches of dubstep.
The road to the top of electronic music charts has been a long, yet rewarding journey for Chicago producer trio Krewella. Millions of adoring fans around the world have committed themselves to "Krewlife" as the breakout electro / dubstep group achieved stardom with successive hit singles. Krewella kicks off the New Year with the release of an emotionally charged music video for their inspirational dubstep single "Human," its emotion is just so raw and powerful. Well, the new video for their chillstep ballad was really no different. Krewella reminds us all that no matter what, We're only "Human."
With all the smoke and mirrors involved in the entertainment industry, it's incredibly refreshing to see that Krewella isn't afraid to show the world their true colors. This four-minute video is merely a snapshot of their journey to superstardom over the past two years, but it still manages to say everything about who Jahan, Yasmine, and 'Rain Man' are as people; anger and joy, sweat and tears, good times and bad, these are all parts of being human no matter who you are, where you're from, or what you do for a living. It's a recap video of two full years of touring and other shenanigans and the emotional shots of Krewella  in candid moments of sadness, loneliness, and exhaustion in contrast to some heartwarming moments of joy and togetherness.
The clip that fits perfectly with the song and really drives home the "I am only human" chorus, as director and videographer behind many of Krewella's visuals, Miles Evert, truly captures the humanity of these artists. It opens up with a quote: "This video was shot during our last two years of touring. It is dedicated to you, our Krew...the ones that make this dream possible." The clip featuring the trials and tribulations Krewella has faced on the rise to fame: A drunken hotel argument! A wedding proposal! Teary breakdowns on the road! An elimination round in which one of the members is kicked out of the band. Fans will see the hardships Krewella goes through to make their dreams possible.

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