Colbie Caillat has dropped the music video for her melodic new song "Hold On," the lead single from Caillat's upcoming fifth studio album, which does not yet have a release date. This is not to be confused with a "Hold On" that appears on the singer’s 2010 iTunes Session EP. They're completely different records. The new video sees Caillat channeling her inner goddess in a big, cheesy moonlit jungle sequence.
co-written and produced by Ryan Tedder of OneRepublic, "Hold On" finds the singer figuring out what to do about her relationship with her lover, which is on the verge of collapse. With a pounding drumbeat and multiple vocal tracks, the song is a departure from Caillat's previous mellow acoustic work and sees Caillat exploring a slightly more electronic sound than she has in the past, as she in slighter rhythmic-pop territory. The song is a wonderful midtempo jam with an ultra-catchy chorus and it reminds us a bit more of, say, the mid '90s output of Annie Lennox; in particular.
The lyrics were inspired by Caillat's own experiences with broken-down relationships, where she's been the one urging to give it another shot. "I know a lot of people can relate, it's like the game of love," she told Billboard magazine. "When I was writing with Ryan it was basically about, 'You're ready to let go of this person, and the second you do, that's when they're all about you. They pull their same spiel where they back away, and you only want them more.'" It's nice to see the guitar-pop princess tackling something with a little more crunch.
Lyrically, the song's embrace of the spiritual power that flows through the stars in the sky. The visual has a similarly hippy dippy feel, which was directed by Cameron Duddy and Harper Smith. It sees Caillat walking barefoot through and lying on the beach sand, and on the grass in the middle of a jungle, and is also surrounded by a group of dancers as they dancing in a puddle of water and jive in front of a massive moonlit sky. The clip has an otherworldly feel, the 28-year-old emulating some sort of goddess as an interstellar backdrop spins behind her.
co-written and produced by Ryan Tedder of OneRepublic, "Hold On" finds the singer figuring out what to do about her relationship with her lover, which is on the verge of collapse. With a pounding drumbeat and multiple vocal tracks, the song is a departure from Caillat's previous mellow acoustic work and sees Caillat exploring a slightly more electronic sound than she has in the past, as she in slighter rhythmic-pop territory. The song is a wonderful midtempo jam with an ultra-catchy chorus and it reminds us a bit more of, say, the mid '90s output of Annie Lennox; in particular.
The lyrics were inspired by Caillat's own experiences with broken-down relationships, where she's been the one urging to give it another shot. "I know a lot of people can relate, it's like the game of love," she told Billboard magazine. "When I was writing with Ryan it was basically about, 'You're ready to let go of this person, and the second you do, that's when they're all about you. They pull their same spiel where they back away, and you only want them more.'" It's nice to see the guitar-pop princess tackling something with a little more crunch.
Lyrically, the song's embrace of the spiritual power that flows through the stars in the sky. The visual has a similarly hippy dippy feel, which was directed by Cameron Duddy and Harper Smith. It sees Caillat walking barefoot through and lying on the beach sand, and on the grass in the middle of a jungle, and is also surrounded by a group of dancers as they dancing in a puddle of water and jive in front of a massive moonlit sky. The clip has an otherworldly feel, the 28-year-old emulating some sort of goddess as an interstellar backdrop spins behind her.
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