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Tuesday, January 7, 2014

Ellie Goulding lights up in "Goodness Gracious"

Following a successful 2013, Ellie Goulding kick starts the new year with a new colorful video for the Nate Ruess-co-penned tune, "Goodness Gracious," a tropical-flavored highlight from "Halcyon Days," the hefty reissue of her sophomore album, 2012's "Halcyon." Any lingering doubts that Goulding is not ultra-cool should be squashed with the arrival of the "Goodness Gracious" video, which shows the U.K. songstress dancing in light-up shoes, partying with futuristic-looking pals and even skateboarding with ease.
This electro, tropically-infused tune finds Goulding singing about attempting to break free from a relationship but unable to sever the ties. She penned the song with Fun.'s frontman Nate Ruess. Goulding told Coup De Main magazine about their collaboration: "In Australia we first met and we hung out loads, and it turned out we were big fans of each other's writing," she said. "Sadly, we didn't get to write the song in the same room which was a shame, but he wrote his bit and I wrote my bit and I sent it back to him to see what he thought and thank goodness he liked it, because that would have been embarrassing if he didn't."
Directed by Kinga Burza, the video finds Goulding lighting up the night with the same pop pyrotechnics that highlighted the "Burn" music video. This time, however, everything is illuminated as the "Burn" singer and her gang of exceptionally attractive pals spend a rowdy, all-neon night on the town, bouncing from a private dance party to a psychic's den, finally landing on an admittedly cliché yet totally necessary moment of joyriding bikes down on an empty street. It's as if Goulding downed some psychotropic Starbursts with a bunch of friends and filmed the whole weekend.
The 27-year-old British electro pop goddess serves up so much fun in her new holiday-themed visuals, as Goulding explained that because the song's lyrics are dark, she wanted the images to be "bright and bold," so obviously, it was shot in Los Angeles, capital of all of the above. The video is both of those things, big time, and Goulding's glittery and glowing looks command attention. It is a day-glo dream. So forget the freezing temperatures outside for a second, and check out her cheery wardrobe and peep all the sparkly colorful goodness for yourself, below!

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