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Monday, January 20, 2014

Icona Pop fight over a man "Just Another Night"

The ladies of Icona Pop, Caroline Hjelt and Aino Jawo, have hit Paris, slow the tempo and get glam in the premiere of their latest music video for the mid-tempo gem "Just Another Night," the third cut from Swedish duo's international debut album "This Is... Icona Pop." It's a known fact that Paris makes everything more sophisticated, so Icona Pop set down there for "Just Another Night" to explore with a lavishly black-and-white, Paris-set tale of a love triangle between two Swedish girls, one Italian man, the City of Lights, funny business, love, deceit, passion, regret, desire, and intrigue.
The pop music's favorite diva duo Icona Pop has been dominating the charts since their debut hit single, "I Love It" in 2012. The two girls got their iconic band name thanks to Hjelt's mother, "My mother coined our collective name We were having dinner with some Italian friends, and my mother said I was going to be a pop icon one day. 'Icona pop' means 'pop icon' in Italian." Icona Pop switched up the pace for "Just Another Night" a silent hero off their album, a full of high energy songs, which they deliver in an incredibly exciting and vibrant live show.
This somber breakup ballad finds the Icona Pop duo taking turns singing about a relationship that has just ended, and it speaks to the young adults in the world, just another night out on the town and the shenanigans that ensue. It's a heartbroken song built around ballad-y piano passages, but with the same knowingness and real-talk lyricism of their breakout hit. The Stargate-produced single definitely shows a softer, more melodic side to our favorite Swedes but it's not exactly an invitation to dance.
The beautiful French New Wave-inspired video was filmed in Paris, directed by Marc Klasfeld and tells the story of a love triangle between the Icona Pop pair and an Italian man. The song's heavy synth opening lends itself to the darkness of the story. Over the course of 3 minutes and 31 seconds, Klasfeld manages to visually explore all the Parisians tropes: black and white stripped clothes, sitting at an outdoor cafe and drinking wine, eating pastries, smoking on balconies, birdcage veils, high fashion photo shoots, the Arc de Triomphe. In the twist ending, no one is satisfied except the Italian man. So, it's a true-to-life story.

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