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Monday, August 26, 2013

ZZ Ward is sick of the runaround in "365 Days"

With her Freddie Gibbs ("Criminal") and Kendrick Lamar ("Cryin’ Wolf") assisted genre-blending debut album "Til the Casket Drops" still receiving plays around since last October, the buzzing blue-eyed soul singer ZZ Ward drops off the official video to her Hip-Hop influenced album's closing track, "365 Days." An eclectic and innovative performer, Ward's mix of backporch blues and gritty hip-hop beats has been resonating with both fans and critics alike.
The song "365 Days," written by Ward, showcases her soulful voice, keyboard prowess and echoes a sentiment of empowerment as a bad relationship fizzles, making the song not only relatable but a fan favorite. Ward herself said "'365 Days' was the perfect song to end my record with. It's about waiting around for someone too long. JP Keller's (from Blended Babies) guitar solo ends the song with a perfected clumsiness it's right on the edge of falling apart. They really think about the story when they produce, just like it my lyrics, and it shows."
On Booth debut "Lil Darlin'," featured back in November of 2012, Ward pleaded with her man to "please, please, please quite draggin' [her] heart through them coals." Evidently he didn't listen; sick of waiting on him to change, the Hollywood Records signee unceremoniously cuts him loose on the newly-released "365 Days." The Blended Babies' rhythmic piano chords back Ward as she shows her two-timing fella the door, delivering her kiss-offs in a smoky vocal style sure to elicit a few comparisons to Adele. Ward soulfully takes to the streets with her grand piano in this optical illusion of a music video for "365 Days."
Featuring some trippy, Inception-esque special effects, the Ramon & Pedro-directed official visuals offer an imaginative illustration of the record's theme and shows a poised Ward as the relationship spirals (literally) to its end as the Oregon-born singer playing the keys on the sunny streets while the city stays buzzing. The video plays back a year in the dysfunctional relationship—making excuses for your man over and over and over so many times that it literally has you spinning on your head. Don't get dizzy watching this one, and we hope we're never on the wrong side of the breakup with this girl.

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