John Legend gets artistic and up close and personal in his another ultra sexy stripped-down new video for the new pounding ballad, "Made To Love," the second single from the 34-year-old soulful crooner's upcoming fourth studio album, "Love in the Future," due in stores September 3rd. The minimalistic visuals definitely align with the album title and perfectly captures the tune's sensuality, as they portray the R&B singer and other subjects in a very futuristic, computer-generated manner.
"Made To Love" is a futuristic, yet tender R&B mid-tempo, was produced by Legend's long-term collaborators Kanye West and Dave Tozer, along with Da Internz, and Nana Kwabena. Legend is a stickler when it comes to creating captivating visuals, and things become a lot more colorful as the emotional tune draws closer to the climax. A big lovefest, that's the best way to describe Legend's new video for "Made To Love," which was directed by acclaimed fashion photographer Daniel Sannwald, and the concept came from Yoann Lemoine, who directed Katy Perry's "Teenage Dream," Lana Del Rey's "Born To Die," and Drake and Rihanna's "Take Care."
The simple and straightforward approach of the generally black-and-white-themed steamy visuals fits the mid-tempo R&B ballad in the sense that it features down-to-earth lyrics with just a repetitive hook that rings of the song's title. But the tune is brought to life by Legend's soulful rendition further accentuated by New Zealand recording artist Kimbra, who provides the haunting backup vocals and scatting on this song. The New Zealand singer-songwriter is best known for her contribution to Gotye's hit tune "Somebody That I Used To Know."
Although the sexually-charged video features nude bodies, the treatment is quite artistic, using paint splash and distorted screen effects to ward off any possible indecent exposure. The visuals complement the track in more ways than you might think at first blush, and is an artistic rendition of nude bodies making love to his new R&B tune. It's very artistic, sexy and easily one of Legend's braver clips to date and incredibly vibrant and intimate, providing lovely imagery for the song's lyrics. There are black and white scenes of Legend singing the ballad, but most of the video is filled with scenes of people making love while being completed naked or covered in paint. Again, it’s a striking visual for a soulful song that has a bit more dynamics than his usual fare.
"Made To Love" is a futuristic, yet tender R&B mid-tempo, was produced by Legend's long-term collaborators Kanye West and Dave Tozer, along with Da Internz, and Nana Kwabena. Legend is a stickler when it comes to creating captivating visuals, and things become a lot more colorful as the emotional tune draws closer to the climax. A big lovefest, that's the best way to describe Legend's new video for "Made To Love," which was directed by acclaimed fashion photographer Daniel Sannwald, and the concept came from Yoann Lemoine, who directed Katy Perry's "Teenage Dream," Lana Del Rey's "Born To Die," and Drake and Rihanna's "Take Care."
The simple and straightforward approach of the generally black-and-white-themed steamy visuals fits the mid-tempo R&B ballad in the sense that it features down-to-earth lyrics with just a repetitive hook that rings of the song's title. But the tune is brought to life by Legend's soulful rendition further accentuated by New Zealand recording artist Kimbra, who provides the haunting backup vocals and scatting on this song. The New Zealand singer-songwriter is best known for her contribution to Gotye's hit tune "Somebody That I Used To Know."
Although the sexually-charged video features nude bodies, the treatment is quite artistic, using paint splash and distorted screen effects to ward off any possible indecent exposure. The visuals complement the track in more ways than you might think at first blush, and is an artistic rendition of nude bodies making love to his new R&B tune. It's very artistic, sexy and easily one of Legend's braver clips to date and incredibly vibrant and intimate, providing lovely imagery for the song's lyrics. There are black and white scenes of Legend singing the ballad, but most of the video is filled with scenes of people making love while being completed naked or covered in paint. Again, it’s a striking visual for a soulful song that has a bit more dynamics than his usual fare.
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