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Sunday, August 4, 2013

Krewella unplugs for party in "Live for the Night"

The Chicago-based EDM troublemakers Krewella is back in action and throw an atomic-powered rave in their new Zombie-infested clip for their latest summer hit single, "Live For The Night," the ultimate synth-pumped,  high-energy drumstep, bass-thumping ode to go-wing-hard, will be the lead single from the electronic dance music group's upcoming debut full-length studio album, "Get Wet," which hits shelves on September 24th via Columbia Records.
Krewella had a huge commercial breakthrough earlier this year with gold-certified "Alive," the radio-friendly club anthem and has become a true crossover success story. Now the darlings of American EDM are set to build on that momentum with "Live For The Night." Chicago sisters Jahan and Yasmine Yousaf, along with their producer Rain Man kind of freaking slay, put their lovably rowdy spin on a big night out, and make big-top EDM cut with dubstep skronk and moombahton groove while singing about whiskey, bitches, and doing it like rock stars.
Their dub-heavy electro pop outputs, "Live For The Night" again taps into that catchy, big room sound for which the trio have become synonymous. The synths, bass and melodies are so much more beefy then anything they have previously released creating a heavier more aggressive sound. You've seen it before, dance music fans texting, tweeting and instagramming their experiences away at every show you attend, Krewella seeks to change that. The troublesome trio brings new light to the night of a dreary, small town, forcing entire town to unplug from their media saturated life by cutting the power and hosting a rave party of 'nuclear' proportions, their own party in the sheltered suburbia.
That no-holds-barred approach to nightlife is reflected in the wild video. Directed by the Grammy-winning video squad Aggressive, the Invasion Of The Body Snatchers meets '90s rave themed visual opens on a world where everyone has been transformed into a screen zombie, every pair of glazed-over eyes glued to a smartphone or computer monitor. To save the day, Krewella breaks into a local nuclear power plant, and cuts all power to the town, forcing the slumbering post-apocalyptic masses to all meet up for a revitalizing crazy wild dance party with some suspicious cops trailing the crew the whole time, and go out with a bang.

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