The disk jockey Tim Bergling, aka Avicii partners with Ralph Lauren for an All-American adventure in the new clip in support of his latest single, "Wake Me Up" the lead single off Swedish DJ and producer's upcoming folk-inspired debut studio album, "#TRUE," arrive in September 17. The track is a different take on the DJ's usual pounding electronic tunes, featuring a soulful vocal performance from Aloe Blacc and guitar riffs from Incubus' Mike Einziger. The two lost souls find themselves through music in "Wake Me Up" video which mixes the then and the now, is like the song itself, which features folky, lived-in vocals and of-the-minute beatsmithing.
Pick-up trucks and horses might not be the first images that come to mind when you think of Avicii. The 23-year-old Swedish progressive house superstar is more associated with massive outdoor festival stages than a country road. Avicii made the choice with "Wake Me Up" to step out of his EDM comfort zone and produce something noticeably different from his other cuts, as the DJ describing it a "complete change in style," features bluegrass-inspired guitar riffs coupled with Avicii's trademark sweeping house music chords to dive headfirst into uptempo folk.
Pick-up trucks and horses might not be the first images that come to mind when you think of Avicii. The 23-year-old Swedish progressive house superstar is more associated with massive outdoor festival stages than a country road. Avicii made the choice with "Wake Me Up" to step out of his EDM comfort zone and produce something noticeably different from his other cuts, as the DJ describing it a "complete change in style," features bluegrass-inspired guitar riffs coupled with Avicii's trademark sweeping house music chords to dive headfirst into uptempo folk.
"Wake Me Up" has scored the fastest selling single of 2013 so far, is a collaboration track with glam-pop artist Adam Lambert and musician Nile Rodgers. The disco song, which he has previously played at various music festivals in recent weeks, is a feel-good tune that showcases the "American Idol" alum's powerful vocals. As chart-friendly EDM continues to reach the furthest corners of the globe, staying ahead of the pack can prove a tricky task, especially when more and more acts arrive on the scene turning out mixes with identikit build-ups, tired lyrics and uninspired breakdowns that newcomers to the arena lap up with excitement.
The arguably Oz-esque narrative-driven video, directed by renowned fashion and celebrity photographer Mark Seliger, is an escapist fantasy in multiple ways. It feature two sisters, a little girl and a young lady who ventures out and finds a way out of a boring, hostile past into a party-laden big city and they celebrate finding their rightful place, they join a rave party similar to Avicii's massive outdoor festival performances. As she arrives on a horse, she comes into hordes of other soul-searching folks bearing the same Avicii logo as hers and her younger sibling, whom the big sister goes back for and fetches, having found the place where they belong.
The arguably Oz-esque narrative-driven video, directed by renowned fashion and celebrity photographer Mark Seliger, is an escapist fantasy in multiple ways. It feature two sisters, a little girl and a young lady who ventures out and finds a way out of a boring, hostile past into a party-laden big city and they celebrate finding their rightful place, they join a rave party similar to Avicii's massive outdoor festival performances. As she arrives on a horse, she comes into hordes of other soul-searching folks bearing the same Avicii logo as hers and her younger sibling, whom the big sister goes back for and fetches, having found the place where they belong.
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