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Thursday, August 15, 2013

Kelly Clarkson celebrates weddings in "Tie It Up"

Set to tie the knot for real on October 30 in Nashville, Kelly Clarkson rocks a wedding reception in new wedding-themed music video for her marriage anthem "Tie It Up." The 31-year-old "American idol" season one champion has been flirting with country music for the past few years. The Texas gal has straddled the line between the pop and country genres, even releasing singles in the latter genre as she attempts to cross over. She certainly experiments even more with that sound on her new single "Tie It Up," thanks to the twanged-out guitars and groove.
Written by Ashley Arrison, Shane McAnally and Josh Osborne, "Tie It Up" is a country blues song and the tongue-in-cheek romp about marriage proposals, wedding plannings and getting married. It opens with a "I Love Rock 'n' Roll"-style guitar loop, with Clarkson singing the tale of spotting her groom across a room, it then interpolates to a chorus where she invites him to set the date, hire a band, and ultimately inviting him to "tie it up," accompanied by a sound of wedding bells.
After a series of straightforward pop singles that were empowering and uplifting, it's refreshing for her to let her hair down and sing over a guitar. The let's-get-married come-on "Tie It Up," is a straight-up country with a straight-up blues-country beat. Clarkson's voice is big and soulful, that's why this song doesn't feel married to one genre and like a "mid-'90s Alanis Morissette. "Tie It Up" is feisty genre fun, while still making room for the typical Clarkson wail. It's a vision of commitment that's worth committing to.
The Weiss Eubanks-directed video, meanwhile, is pure feel-good fun, which splices footage of wedding singer Clarkson who shows the bride and groom how to have a good time with clips of normal people's nuptials. It ends with Clarkson winning the bouquet toss but not after she first rocks the wedding reception. Wedding images appear throughout the almost three-minute clip, showing different couples as they take their vows and well into their wedding after-parties. From the rings to the cake, bridesmaids and groomsmen, it is a collage of joyous photos and footage rolled together to complement the fun, country tune.

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