Louise Burns Unveils "Drop Names Not Bombs"

Vancouver songbird Louise Burns is excited to unleash her new music video to her single "Drop Names Not Bombs," the second single off 26-year-old Canadian singer-songwriter's solo debut full-length, "Mellow Drama," which is beautifully nostalgic in its sound and utterly modern in its sensibility, and culminated in its inclusion on the long list for Canada's Polaris Music Prize.
Burns, formerly a member of the band Lillix, has been building quite a buzz up in Canada for her sweet, country-tinged alt-pop. "Mellow Drama" is a well-crafted, precise record filled with tracks that both communicate the very singular experience of a thoughtful songwriter while also transcending the personal entirely. With a warm, strong, clear voice-like Patsy Cline's almost, but with less sadness, Burns writes songs about love, loneliness and most importantly, her own experience. Her debut record has classic feel combined with the fact that Burns played nearly all the instruments.
Directed by Catherine Lutes, the video centers around a creepy drunken karaoke party gone spooky featuring Burns' close pals in her current city of residence Toronto. It reminds us of many a night out except a lot less sloppy. The clip was shot under the guise of "getting her friends drunk and doing karaoke," but that's not to say "Drop Names Not Bombs" is isn't without its darker edges. Burns notes the video's underlying creepiness, saying that "the contrast between brightness and creepiness unintentionally reflects the song as well, which sounds like a happy pop jam but was actually written from a pretty dark place."
"We liked the idea of doing a 'fun' video, as in getting our friends drunk and doing karaoke, but also tapping into a darker side; where something feels a bit off, kind of like the little girl in Poltergeist watching static on her TV," Burns explains. "In our case, there's a poltergeist in the karaoke video in the form of me (haha). The contrast between brightness and creepiness unintentionally reflects the song as well, which sounds like a happy pop jam but was actually written from a pretty dark place."