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Monday, January 2, 2012

Katie Armiger Is Getting Dumped In "Scream"

Katie Armiger continues to mature and prove she's a talent to be taken seriously. Armiger's sound is pop-country, and she's wise to continue to stay true to that style. The 20-year-old singer wants to "Scream" since she has held it in too long and she has to let it out. She shows off her big voice in newly released video for her new song "Scream," which is about dealing with getting dumped.
Armiger was first inspired to pursue country music after winning a Houston, Texas city-wide competition. She has released three albums in the past few years and has continually gotten better with each album. Written with Sarah Buxton and Blair Daly, "Scream" is her latest single off of "The True Confessional: Confessions of a Nice Girl." The track, may be her most polished and professional single to date, finds her making strides both as a songwriter and a vocalist.
Like the narrator's own day-to-day life, "Scream" plays like a quietly ongoing tumult of pent-up emotions followed by a sudden and dramatic release. The song's first verse is relatively surface-level, as Armiger recounts a meeting with her former lover in which she meets her "replacement." "I just smiled and shook it off," she says, only later to "scream at the top of my lungs" to vent the oncoming feelings of hurt and jealousy. It's a simple but effective portrayal of the near universal experience of putting on a brave and front only to crumble once the spotlight is taken off.
From start to finish, the lyric and performance are characterized by a definite air of believability. While reckless emotion is a hot trend right now, Armiger's more graceful reaction to getting dumped stands out. You should never 'scream' in church, but when the one you love is marrying someone else, it's probably forgivable. "You see me driving kind of frantically, with the invitation in the passenger seat," Armiger explains of the concept of her new "Scream" video. "But you don't know if I'm going to stop the wedding."

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