McFly Unveiled New Video For 'That's The Truth'

The full-length new video for British boy band McFly's latest effort "That's The Truth" premieres exclusively on group's Super City website last Tuesday. Fresh from the huge success of their first two singles: the electropop single "Party Girl" and the more R&B/pop single "Shine A Light," and a triumphant 2010 which saw McFly launch their massively successful ground breaking "Super City" website, it's time for a real boyband track. The band announce their first release of 2011, new single "That's The Truth," as their next and third single to be taken from the band's fifth studio album, "Above the Noise."
The boys teamed-up with hot US producer Dallas Austin, who's previously worked with everyone from Pink to Madonna, for the track and it will be released at March 6 via Island Records. "That's The Truth" is a departure from the electronic sound and sublime synths featured on previous two singles "Shine A Light" and "Party Girl." A string orchestra accompanies the band's heartfelt lyrics about honesty and working through problems in relationships, whilst the anthemic chorus has already proved to be a huge fan's favorite at McFly's recent live shows.
The video for "That's The Truth," has a desolate and bleak feel to it with the whole band performing in a large, dark empty space and bassist Dougie Poynter sat on a bed in what looks like a room that has been torn apart. The storyline is Dougie plays the main role, who has split up with his girlfriend, and is very upset about it. He smashes his room up, then drops of water from the ceiling splash on Dougie, and water then streams into his room. Dougie wakes up the next morning to find his room is completely normal. The lead vocals Tom Fletcher posted on his Twitter and joked that Dougie had not come home from his scene in water.
McFly have succeeded beyond their own expectations. The boys are excited to return and showcase their infectious and soulful electro-pop sound across UK venues for the first time in two years. Yes, McFly were growing up under some auspicious musical wings, and their new material bares a stunningly robust edge. That freshness as if pop music was only invented yesterday. They understand that in the age of iTunes every song on an album has to be good enough to withstand the treatment of a tear-jerking rendering amongst the high school kids of Glee. The dexterous R&B flourishes pushed through the divergent medium of a four piece guitar band happened between Dallas Austin and McFly in Atlanta have a touch of the work that Timbaland did with One Republic about them, only a little more riotously teenage and a whole lot more fun.