The Brit Award winner Jessie J has taken the UK by storm in the last few months and has teamed up with rapper B.O.B, and officially unveiled the brand new video for brand new single "Price Tag," her second UK single and first US single from her upcoming debut album "Who You Are," due out on March 28 in UK and April 12 in US. The 22-year-old recent pop sensation first saw fame when she began writing tracks for Miley Cyrus, Justin Timberlake, Alicia Keys and Christina Aguilera, has widely been billed as the next big thing, and is armed with the chops to blow people away, and the song-writing skills to pen a worldwide hit."Price Tag," an upbeat, energetic dance number that highlights Jessie's booming voice and can still stand out amidst glossy production. Jessie preceded the album by winning Critics' Choice at BRIT Awards. And B.O.B said that he was beyond impressed and is adamant her star will continue to shine, "I see Jessie becoming a powerhouse, definitely, because it's impossible to have that much creativity in one person and for them not to do amazing thing. It wasn't just the fact that she could sing. Good singers, it's not just hitting the note. It's something deeper than that, and you could just feel it in her voice. I feel like she really had a true passion."
Jessie walks back into childhood and shows how to have fun without worrying about the "Price Tag." and the video is a pastel-shaded vision into childhood, featuring the British newcomer dressed up in a variety of fantasy styles and shows the singer in a 'bigger than life' world complete with a giant teddy bear, ballerina music boxes, puppets, dollhouse and a money tree. The clip has her featured guest B.O.B making a cameo. Speaking on the concept of the video, director Emil Nava said: "Just basically sort of came up with the idea thinking about showing things that are larger than life, but don't really matter. It's sort of like this hyper-real, sort of toy world with Jessie bringing a fashion edge to it."
Though her video was made on a very limited budget, but it's simple and colorful. I just love it, the lyrics and the feel-good vibe. The British star was able to get her point across all while wearing some pretty interesting ensembles. She rallying against the consumerist ways of the 21st century, urges people to relax, love one another and stop worrying about money in a newly-debuted music video for her single "Price Tag". The U.K. artist sings in between the feel-good vibes, "Why is everybody so obsessed? Money can't buy us happiness." Jessie is a rising star and there seems to be nothing that can stop her on her ascent to the top.
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