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Monday, February 7, 2011

Diddy-Dirty Money - "I Hate That You Love Me"

Diddy-Dirty Money drop yet another visual off of The group's first album, "Last Train To Paris," is currently in stores now. This one premiered on MTV Jams last week, finally a clean rip of the video, is for "I Hate That You Love Me." The Rodney "Darkchild" Jerkins-produced cut serves as the latest promo single. I love this jazzy-funky tune. Not strong/mainstream enough though to be an official single, but for a 'buzz' effort it works!
The R&B/Hip Hop/Rap trio hasn't exactly been keeping a low profile lately, with appearances on a smattering of talk shows and a whopping six videos from "Last Train To Paris" in the last few months. Now the latest, "I Hate That You Love Me," has dropped, featuring Diddy and the 'Dirty Money' girls getting wet and wild, playing with their own shadows, and looking red hot against a luscious crimson background. The smooth, piano-driven "I Hate That You Love Me" is an enjoyable song, which has a great hook and decent verses from Diddy. it offers a different sound, with some piano and Diddy dropping lines just to hear his own voice.
The black and white contrasted video is one of the smoother Diddy-Dirty Money videos. It turns out to be a plain basic simple but effective and show persistence at promoting the highly hyped project that has the trio singing the tune and moving a bit. Diddy himself plays the piano, while Dawn and Kaleena two-step around the grand instrument. Of course you can see Diddy doing some of his famous dance moves as well. The red-white-black concept was really cool. Beyond an appealing color scheme and a ludicrously sexy string quartet, there aren't a lot of frills here. Easy set up and recession-friendly as expected but if you are a fan of the song, you may get into it.
Though cheap, indulgent, and utterly pointless, the fact the video was even recorded is a testament to the trio's undeniable hustle. "Hustle" being something they'll have to continue doing to push the star-studded LP, which Diddy-Dirty Money are clearly not playing with it. The "Last Train to Paris," is a concept album in which Diddy's character takes an emotional journey from London to Paris and falls in love with a mysterious lady. It's refreshing to get a concept album in a genre that would usually conflict in, considering that more recently, we haven't gotten to see as many sides and dimensions of hip hop and R&B. There's most definitely something for everyone here.

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