Welcome to my blog!

Welcome to my blog! I really appreciate your visit or come back. In order to serve you best, I've launched a new blog. You'll continue find daily blog posts regarding latest and the best music, movies and TV show I picked. Please click HERE to open my new blog. Thanks and enjoy!

Wednesday, October 20, 2010

We Are The In Crowd: "Both Sides Of The Story"

Hopeless Records act We Are The In Crowd post their Twitter-inspired new video for "Both Sides Of The Story" exclusively on Altpress. The song comes from the pop-rock band's forthcoming debut EP, "Guaranteed to Disagree," in stores now. "Both Sides Of The Story" is a synth heavy track that is the first downfall of the EP. Nothing about it stands out, and it is pretty much a throw away track. The track gives you exactly what you expect. It also includes the classic breakup line, "You're not quite Satan, but I really think I hate you."
Welcome to your new summer band. We Are The In Crowd is the epitome of fun pop-rock. The combination of the Paramore-like vocals of Taylor Jardine and the supporting vocals of Jordan Eckes blends perfectly to create poppy magic. The band didn't require much time to live up to their name. Formed in 2009 and signed by Hopeless Records shortly after, this is a band that had all their dominoes poised and ready to fall in their favor in quick succession. The Poughkeepsie, NY, natives found their niche in the sort of straightforward, brutally honest pop songs that only those in the throes of young adulthood could convey. Whether it's a feeling of being tongue-tied, or heartbroken, or betrayed, each emotion earns a new life through the words and music of this quintet.
The concept for new video is mainly We Are The In Crowd performing "Both Sides of the Story" on a roof top, but it also incorperates Twitter. At the beginning Jardine types "I found out" into the Twitter search bar, and throughout the video different people's tweets that use "I found out" are shown with a a video of them 'finding it out.' One example includes a girl finding out drinking 6 cans of energy drink makes her hyper, and a video of a girl chugging an energy drink is shown along with it. The video is nicely shot, and has a clean and sometimes funny concept. You can watch the video via Alternative Press for "Both Sides of the Story" by clicking the video to the left.
We Are The In Crowd are refreshingly honest about their speedy formation and rise, and know that there is still much to absorb in their new world. "As cliché as it sounds, our goal is to continue to learn about the industry we're in and become the best we can be," Jardine said. Their debut EP, "Guaranteed to Disagree" contains seven tracks recorded with producers Zack Odom and Kenneth Mount. Expect more up-tempo pop-rock, with alternating bittersweet/biting lyrics and unflappable, summery melodies that will leave you with a bit of nostalgia. Jardine says the connection they felt in the studio translated to the record. "We want everyone to be blasting it in their cars with the windows down this summer! I'm really proud of the way it came out." The pop-rockers are on the road now with Hey Monday, Cartel, The Ready Set and This Century.

No comments: