Hurts's "Stay" Video Is Full Of Beauty And Gloom

Already having proved that they belong to one of the most sought-after bands in the 2010, British synth-pop outfit HURTS unveil an artistic video for the upcoming third single "Stay" taken from their recently released début album "Happiness." The single, which has been remixed by Full Intention (Michael Gray and Jon Pearn) and electronic music duo Groove Armada (Andy Cato and Tom Findlay), is a perfectly crafted pop song. And as usual and staying true to their nature, the visual counterpart of the song is just breathtaking. Not slowing down at all, the duo offers lasting impressions of Iceland's beautiful landscape.
Formed in 2009, elegant and enigmatic HURTS have their sharp suits, slick hair and stark visuals. The duo, consisting of 23-year-old Mancunians Theo Hutchcraft and synth player Adam Anderson, met outside a Mancunian nightclub just before Christmas 2005, present a striking contrast to the glow-in-the-dark pop stars, have seen enormous popularity despite only recently signing a record deal last year, and they have been on a roll ever since the BBC labeled the duo one of its Sounds Of 2010. Musically, they construct melancholic 1980s-inspired electro-pop with songs that they say are inspired by the British mentality of being "not too bad."
Their new single "Stay" is perfect for the season and comes along with an impeccably styled video. Once again they've released another visually beautiful and moving video to accompany another one of their great tracks. The beautifully shot Bergman-esq video from those melodramatic marys HURTS, is powerfully artistic and shows off the some stunning landscapes of Iceland, where the video was shot. HURTS are following up their UK hit "Wonderful Life" with a great mid-tempo pop ballad "Stay," the video for which finds the duo brooding on a gray beach while beautiful blonde barefooted dancers in green flowing dresses twirl around them. It's a very "on a budget" affair, but a scenic one that somehow manages to appear both pleasant and dreary at the same time.
HURTS have made it, really. Critics are taking note, fans are raving and Italian fashion designers are eager to work with them. Their music make the tears well up—which has a lot to do with their new romantic sensibilities, it's respected by the critics and many are sure their début album will be among the best ones this year. HURTSS has a really distinct and unusual/unique sound. It's very contemporary, yet sounds timeless. They have a pop sound, but with some synth and new-age vibes. Their songs are very melodic and emotionally charged, and sung with great power and authority.