Kanye West's highly anticipated debut film, "Runaway," finally arrived and proved to be the 'ambitious' effort that fans who previewed the short have been raving about for weeks. "Runaway" is the third single from Chicago rappe's upcoming fifth studio album, "My Beautiful Dark Twisted Fantasy." The film features Victoria's Secret model Selita Ebanks as the main character and Nicki Minaj as the film’s narrator. The 35-minute film features West expressing himself in a new way that is much more grandiose than anything he has attempted before.
West debuted the song on September 12, and performed "Runaway" featuring rapper Pusha T of Clipse, at the 2010 MTV Video Music Awards. He said the song was about having remorse for being a fool then rapped about toasting those who are douche-bags, scumbags and jerk-offs. Afterwards the Chicago MC dedicated his performance to his late mother. Shortly after the performance, West revealed he was working on a 35-minute short film based around the song. "Runaway" might be loaded with deeper meaning but essentially it's just another way of getting people talking about "My Beautiful Dark Twisted Fantasy," his guest-heavy fifth LP.
The 35-minute abstract musical short is inspired by other music-related short films such as Purple Rain, Pink Floyd The Wall and Michael Jackson's Thriller and painters Picasso and Matisse. It was filmed in Prague over the period of four days during the summer. The script, a carefully modulated art-film made by a man on a mission, was written by West, Vanessa Beecroft and Jonathan Lia. West describes the video as an "overall representation of what [he dreams]" and a parallel to his music career. Speaking to MTV News, West said he wanted women in his life, including his mother and ex-girlfriends, represented in the video, and for them to "connect with the different emotions". According to Ebanks, who co-stars in the video, the moral of the video is, "the world doesn't accept, or they try to change, what is different, instead of trying to understand it." The film was inspired by directors Federico Fellini and Stanley Kubrick as well as fashion designer Karl Lagerfeld.
The film is implementation of the nine West songs, which are totally making us crave his album even more. The promo is based on the life of the mythical phoenix, which West admits relates to his own career. He told New York Magazine: "It's the story of a phoenix fallen to Earth and I make her my girlfriend. And people discriminate against her and eventually she has to burn herself alive and go back to her world. I've been feeling the idea of the phoenix. It's been in my heart for a while." West added, referring to the controversial incident when he stage-crushed Taylor Swift during her acceptance speech at last year's VMAs: "It's maybe parallel to my career. I threw a Molotov cocktail on my career last year, in a way, and I had to come back as a better person."
West debuted the song on September 12, and performed "Runaway" featuring rapper Pusha T of Clipse, at the 2010 MTV Video Music Awards. He said the song was about having remorse for being a fool then rapped about toasting those who are douche-bags, scumbags and jerk-offs. Afterwards the Chicago MC dedicated his performance to his late mother. Shortly after the performance, West revealed he was working on a 35-minute short film based around the song. "Runaway" might be loaded with deeper meaning but essentially it's just another way of getting people talking about "My Beautiful Dark Twisted Fantasy," his guest-heavy fifth LP.
The 35-minute abstract musical short is inspired by other music-related short films such as Purple Rain, Pink Floyd The Wall and Michael Jackson's Thriller and painters Picasso and Matisse. It was filmed in Prague over the period of four days during the summer. The script, a carefully modulated art-film made by a man on a mission, was written by West, Vanessa Beecroft and Jonathan Lia. West describes the video as an "overall representation of what [he dreams]" and a parallel to his music career. Speaking to MTV News, West said he wanted women in his life, including his mother and ex-girlfriends, represented in the video, and for them to "connect with the different emotions". According to Ebanks, who co-stars in the video, the moral of the video is, "the world doesn't accept, or they try to change, what is different, instead of trying to understand it." The film was inspired by directors Federico Fellini and Stanley Kubrick as well as fashion designer Karl Lagerfeld.
The film is implementation of the nine West songs, which are totally making us crave his album even more. The promo is based on the life of the mythical phoenix, which West admits relates to his own career. He told New York Magazine: "It's the story of a phoenix fallen to Earth and I make her my girlfriend. And people discriminate against her and eventually she has to burn herself alive and go back to her world. I've been feeling the idea of the phoenix. It's been in my heart for a while." West added, referring to the controversial incident when he stage-crushed Taylor Swift during her acceptance speech at last year's VMAs: "It's maybe parallel to my career. I threw a Molotov cocktail on my career last year, in a way, and I had to come back as a better person."
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