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Thursday, December 18, 2014

Indiana swimming in a pool for "Only the Lonely"

British singer-songwriter Lauren Henson, professionally known as Indiana, is finally back with brand new music video for "Only the Lonely," the final track to be released before her debut LP "No Romeo" drops on January 19. We like Indiana a hell of a lot. Her upcoming album might be a mixed bag, but what she's released this year has A-grade pop written all over it. "Only The Lonely" adds to that impressive resume, and maintains the dark, swirling vibe that has become quite the specialism for the Nottingham girl.
The synthpop songstress has cut the ribbon on "Only The Lonely," a diverse synth-pop anthem with a deep and mournful synth verses and a proud, rousing chorus. The vocals of this latest track tread the perfect line between pop catchyness and a soulful tenderness, creating  a gentle but singalong effect. From what we've heard of it thus far, it looks set to make a mockery of her ingenuous questioning, "Why can't anybody hear me?" midway through "Only the Lonely." Because on the evidence of this stirring, and strangely insecure latest track, shortly, only the reprehensibly aloof will be left unaware of this slightly off-centre starlet.
The single is a champagne-sparkle cut, Indiana's vocals bubbling through a misty onslaught of synths. It's sodden with emotive fragments, but the rousing chorus is sure to banish any woes. It's an uplifting, festival fist-pump belter with the potential to ignite enormous lighter-waving singalongs. Once again, Indiana's vocals make the track something special and likely fodder for future tropical, trap, futuristic, bass-heavy remixes. The accompanying video, directed by De La Muerte, sees the British star covered in glitter while swimming around a pool, keeping in line with the water-themed artwork for her album.

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